How consumers' values influence responses to male and female gender role stereotyping in advertising

ABSTRACT

The present study aims to explore the moderating effect of culture-related values on responses to male and female gender role stereotyping in advertising. Based on an experiment in Sweden (n = 507) and Germany (n = 506), we test the impact of respondents' masculinity, power distance, assertiveness values and feminine role orientation on ad attitudes and brand attitudes. The results show that, in general, perceived stereotyping contributes positively to ad and brand attitude, and this effect is enhanced for more masculine, more power distant, more assertive and less feminine-role oriented individuals. In addition, consumers respond more negatively to perceived female stereotyping compared to male stereotyping, and this is especially true for more power distant and more assertive individuals.     

Corporate accountability and human rights disclosures: A case study of Barrick Gold Mine in Tanzania

Analysis and debate on the roles of accounting in human rights issues is an emerging topic of research. This study draws attention to certain human rights dilemmas arising from investment initiatives of transnational corporations within the Tanzanian socio-political and economic context. Evidence is provided on how accounting operates in resolving such dilemmas through an examination of foreign direct investment episodes where the state has agreed contracts with transnational corporations in the mining sector of Tanzania. The study finally considers the possibility of corporate governance reforms informed by accounting ideas in order to promote realisation of human rights alongside other interests.     

How we talk when we talk about nano: The future in laypeople's talk

Nanotechnology is an example of postnormal technoscience ‘in the making’: its concrete products and applications are currently only starting to trickle into the marketplace. In this paper I use nanotechnology as a case to examine how uncertain technoscientific futures are represented in lay talk. I engage with this question through a close analysis of focus group discussion around nanotechnology, describing the cultural and linguistic resources that participants draw upon in doing this, including personal experience and expertise, analogies and comparisons, and fiction and popular culture. These are, I suggest, the key discursive tools with which laypeople can weigh up and evaluate emerging technologies. However, I also argue that these are used flexibly to create different kinds of arguments in different conversational contexts, and use the example of nanotechnology as ‘the same’/’different’ to illustrate this. In concluding I reflect on the implications of these findings for scholars of public opinion and attitude and for those who frame policy on emerging and uncertain science and technology.     

Preparing for a world without markets: legitimising strategies of preppers

ABSTRACT

‘Prepping’ – the storing of food, water and weapons as well as the development of self-sufficiency skills for the purpose of independently surviving disasters – is an emerging market as well as an expression of generalised anxiety about existential threats (e.g. technological collapse and catastrophic climate change). Whilst accounts of eccentric prepping are common in mainstream media, there is little empirical investigation into how consumers imagine and prepare for a temporary or permanent halt to functioning market systems, and with it, a consumer society. A netnography of European preppers reveals prepping to be an anticipatory mode of practicing for a post-market, post-consumer society before it becomes a reality. We find that preparation is a struggle for cognitive legitimacy through four different modes: vulnerabilising the market, common-sensing market signals, othering civilian consumers and unblackboxing objects.     

Lifestyle segmentation and museum/gallery visiting behaviour

A number of variables have been used in the quest to understand better who visits museums and art galleries. This paper proposes the use of lifestyle segmentation in an attempt to understand how museum and art gallery visits fit in with other aspects of the visitors' life. Research to date has tended to focus on those who actually visit, but little has been done to enhance an understanding of non‐visitors. Lifestyle studies, undertaken across a representative sample of a population, offer the potential to understand not only those who visit, but also those who do not. Seven segments result from this lifestyle analysis of New Zealanders, with a significant relationship evident between lifestyle grouping and frequency of visits to museums and art galleries. As each of these lifestyle segments also demonstrates significantly different media characteristics, there are important implications for the placement and tone of promotional messages. Copyright © 2001 Henry Stewart Publications     

The healthcare burden of disease progression in medicare patients with functional mitral regurgitation

Abstract

Objective: This retrospective database analysis estimated the incremental effect that disease progression from non-clinically significant functional mitral regurgitation (nsFMR) to clinically significant FMR (sFMR) has on clinical outcomes and costs.

Methods: Medicare Fee for Service beneficiaries with nsFMR were examined, defined as those with a heart failure diagnosis prior to MR. Patients were classified as ischemic if there was a history of: CAD, AMI, PCI, or CABG. The primary outcome was time to sFMR, defined as pulmonary hypertension, atrial fibrillation, mitral valve surgery, serial echocardiography, or death, using a Cox hazard regression model. Annualized hospitalizations, inpatient hospital days, and healthcare expenditures were also modeled.

Results: Patients with IHD had higher risk (Hazard Ratio?=?1.22 [1.14–1.30]) for disease progression compared to patients without. The progression cohort had significantly more annual inpatient hospitalizations (non-IHD?=?1.32; IHD?=?1.40) than the non-progression cohort (non-IHD?=?0.36; IHD?=?0.34), and significantly more annual inpatient hospital days (non-IHD?=?13.07; IHD?=?13.52) than the non-progression cohort (non-IHD?=?2.29; with IHD?=?2.08). The progression cohort had over 3.5-times higher costs vs the non-progression cohort, independent of IHD (non-IHD?=?$12,798 vs $46,784; IHD?=?$12,582 vs $49,348).

Conclusion: Treating FMR patients earlier in their clinical trajectory may prevent disease progression and reduce high rates of healthcare utilization and expenditures.     

Immigration and Informal Labor

We develop state‐level proxies for informal employment using differences between measures of self‐reported employment and officially sanctioned employment. In construction and landscaping, industries associated with under‐the‐table labor, we develop proxies for informal work based on productivity per officially sanctioned worker. We relate each set of proxies for informal employment to changes in immigrant population and composition. We find some evidence that immigration is associated with informal employment generally and in the construction industry when prevailing wages are low. States with high concentrations of low‐skilled male immigrants have higher levels of informal employment in the landscaping industry.     

Would you mind completing this survey: Assessing the state of survey research in supply chain management

In supply chain management, survey research is one of the primary methodologies used by researchers to generate empirical data. Critical to its effectiveness is an acceptable response rate. Recently, concerns have been raised regarding perceived falling response rates. Using data taken from 464 survey-based studies, as drawn from five representative journals that publish survey-based supply chain studies, this study assesses whether these concerns are valid. Furthermore, it assesses whether the various tactics recommended for improving response rates have been successful. The findings indicate that (1) responses rates have been falling (with a significant decrease beginning in 2001); (2) it is difficult to evaluate the effectiveness of the various techniques because of unevenness in reporting of techniques used; and, (3) response rates are significantly influenced by factors such as the number of questions, source of survey population, method of survey delivery, specific respondents targeted, and use of prequalification/pre-notification.     

Perceptions of Stakeholding: The Case of an NHS Trust

This article considers the significance of stakeholding for an NHS trust. The trust concerned was confronted with significant changes in its environment which posed a threat to its services and, therefore, its contract income. The trust appeared to be in a vulnerable position because it had not given adequate consideration to its relationship with its stakeholders. To establish where the trust needed to improve relations with stakeholders, the article adopts a model drawn from Johnson and Scholes (1993) and presents an analysis of the view of key individuals through the use of structured interviews.