The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility

Following the Selective Activation, Reconstruction, and Anchoring (SARA) and consumer‐based brand equity models, high awareness brands are expected to serve as anchors for forming impressions of co‐branded entities. Comparing the brand personality profiles of fictitious brand alliances with high and low awareness brands, the brand anchoring effect is found in Studies 1 and 2. Moreover, Study 3 shows that the effect generalizes to specific brand characteristics and results from making brand‐related information more available. Future research on brand awareness and on the brand anchoring effect is discussed. © 2009 Wiley Periodicals, Inc.     

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking

Marketing Letters - Consumer robots are predicted to be employed in a variety of customer-facing situations. As these robots are designed to look and behave like humans, consumers attribute human...     

Explaining the Small Employment Effects of the Minimum Wage in the United States

This paper reviews the most recent wave of research—roughly since 2000—on the employment effects of the U.S. minimum wage and concludes that the weight of evidence points to little or no employment response to modest increases. The paper then examines eleven possible adjustments to minimum‐wage increases that may explain why the measured employment effects are consistently small. Given the relatively low cost to employers of modest increases in the minimum wage, these adjustment mechanisms appear to be sufficient to avoid employment losses, even for employers with a large share of low‐wage workers.     

Estimating stochastic volatility: the rough side to equity returns

Decisions in Economics and Finance - This paper evaluates the forecasting performance of a Brownian semi-stationary (BSS) process in modelling the volatility of 21 equity indices. We implement a...     

Collective Action with Incomplete Commitment: Experimental Evidence

Face-to-face communication is investigated as an efficiency-enhancing mechanism in experimental common-pool resource environments in which the appropriation activities of outside appropriators create coordination and monitoring problems for the communicating group. We identify three distinct problems that can threaten successful collective action. Outsiders respond strategically to reductions in appropriation by cooperating group members. Members of the communicating group deviate from agreements more frequently when monitoring is imperfect and over appropriation can be blamed on outsiders. Groups that are allowed to communicate anticipate the potential problems and have difficulty reaching agreements or committing to a specific appropriation rule.     

Globalization and the connection of remote communities: A review of household effects and their biodiversity implications

The remote regions of the world provide refuge to a disproportionate amount of the Earth's biodiversity. As globalization continues, isolated human communities in these regions are increasingly connected to global market, migration, and technology networks. We review the diffuse literature on the household effects of changing market access, migration, and technology adoption in remote regions and implications for native biodiversity. Market access affects biodiversity in remote communities through changes in household economics and social networks. Migration, either to or from remote settlements, affects biodiversity through changes in population, remittances, human capital, and social networks. Finally, we consider effects due to production, public infrastructure, and information and communication technologies. There is much ambiguity surrounding these causal pathways, and thus we also examine the roles of various ecological, household, community, and institutional mediating factors in determining the impacts of global connection. Finally, we explore the limitations of our current knowledge and research practices and propose directions for future work to address key uncertainties in theory and evidence as well as weaknesses in methodological approaches. We recommend a broad and interdisciplinary mode of inquiry as the best means toward clarifying globalization's impacts on human settlements and the biodiversity harbored in the Earth's remaining remote regions.     

The Emerging Role of the European Commission in Merger and Acquisition Monitoring: The Boeing–McDonnell Douglas Case

The object of this study is to evaluate the consequences of the application of the EEC Regulation 4064/89 to non–European companies. We focus on the Boeing–McDonnell Douglas merger case, one of the first non–European mergers considered by the Commission. The analysis of abnormal returns on the two securities shows that the threat of a ban of the merger by the Commission were not perceived as credible at first. But when Boeing decided to ask the support of the American government, just after the decision of the European Commission to extend its investigations to the long term exclusivity contracts, the role of the Commission emerged.