Typology of Online Brand Communities: An Examination of South Korean Automobile Online Brand Communities

The study explores how brand communities are structured and operate in the context of Korean Automobile Online Brand Communities (KAOBCs). The content analysis method was used to examine the characteristics of KAOBCs and identify the typology of the communities. The most popular search engine of South Korea, naver.com, was used to select sample KAOBCs. Our research finds that the socially-oriented community type is the most popular of the KAOBCs, followed by communication, information and business oriented communities in order. The number of community members, number of community staff, and duration of the community are the main determinants of KAOBCs.     

Service employees’ deviant behaviors and leader–member exchange in contexts of dispositional envy and dispositional jealousy

Hotels represent a prime service industry. The current study examined the role of leader-member exchange (LMX) on hotel service employees’ deviant behaviors in contexts of dispositional envy and dispositional jealousy. Specifically, we collected two different samples of US hotel employees to examine interactions of LMX with dispositional envy and jealousy on deviant behaviors. The results supported our hypotheses, showing that (1) LMX had a negative relationship with deviant behaviors and that (2) higher levels of dispositional envy and jealousy led to more deviant behaviors. Theoretical and practical implications are discussed.     

Audit committees,corporate governance,and shareholder wealth: Evidence from Korea

This paper examines the effect of audit committee appointments on shareholder wealth in Korea after the Asian financial crisis. We find that stock prices generally increase with audit committee appointments. In contrast, chaebol (business group) affiliates and firms switching audit committee membership are associated with significantly lower stock returns, probably due to the management’s opportunistic behavior. However, the independence and financial literacy of the audit committee members appear to mitigate the opportunistic behavior. Therefore, our result confirms that the characteristics of the audit committee strengthen or weaken the existing corporate governance. We discuss the implications of our results obtained under Korea’s unique corporate governance structure.     

The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General

Despite the wide array of contemporary advertising formats and media, television advertising remains the most dominant form to which typical consumers are exposed. Research on attitudes toward advertising in general (Att-AiG) implicitly assumes that the Att-AiG measure represents advertising as a whole. A major finding of the current research is that consumers tend to have a mental representation, or exemplar, of the most typical type of advertising—television advertising—when they report their Att-AiG. Therefore, in reality, Att-AiG primarily reflects attitudes toward television advertising. In addition, the results of our experiments indicate that television ad exemplars generate temporal changes in consumers’ reported Att-AiG and attitudes toward television advertising. Theoretical and practical implications are discussed.     

Contagion of a liquidity crisis between two firms

This paper presents a model in which the contagion of a liquidity crisis between two nonfinancial institutions occurs because of learning activity within a common creditor pool. After creditors observe what occurs in a rollover game for a firm, they conjecture one another's “type” or attitude toward the risk associated with the firm's investment project. Creditors' inference about one another's type then influences their decision to lend to the next firm. By providing an analysis of the “incidence of failure” (the threshold for a liquidity crisis) for each firm, this paper demonstrates that the risk of contagion increases sharply if it originates ex ante from a firm facing a low probability of failure. In addition, the paper proposes some policy measures for mitigating the severity of contagion during a liquidity crisis.     

The young generations’ conceptualisation of cultural tourism: colonial heritage attractions in South Korea

This study investigates how the younger generation conceptualise cultural tourism attractions associated with modern history in contemporary South Korea. Particular attention in this study is given to heritage attractions built in the Japanese colonising past. By analysing data obtained through a Multiple Sorting Procedure, this study identifies the underlying facets of heritage attractions the younger generation consider to be important when appreciating the heritage attractions. This study examines the socio-psychological properties and meanings that the heritage attractions communicate with respect to young Koreans’ sense of national identity. This study found that a range of constructs emerged in understanding heritage attractions. Social and political meanings embedded in the heritage attractions become a key determinant in appreciating heritage attractions with respect to a sense of national identity. These findings from South Korea suggest invaluable messages that can inform our understanding of, and planning regenerating negative-natured heritage attractions for tourism in contemporary society.     

Why do we adopt environmentally friendly lawn care? Evidence from do-it-yourself consumers

This study identifies the factors determining the purchase frequencies of organic/natural fertilizers (ONFs) with a focus on do-it-yourself (DIY) consumers’ perceptions and motives. The estimation results of the generalized ordered logit model provide statistical evidence that environmental perceptions are critical factors in directing DIY consumers to purchase ONFs frequently. The results imply that educational programmes, informational campaigns, or advertisements to improve their perceptions on the potential negative impacts of fertilization on the environment may increase the purchase frequencies of ONFs. In addition, the results show that DIY consumers perceive that it is worth using ONFs despite their higher prices than chemical fertilizers. Their purchase frequencies will increase if they positively perceive the values of ONFs and are willing to pay a premium for ONFs. Moreover, the purchasing behaviour of DIY consumers is associated with their perceptions of neighbourhood landscaping. If neighbours or homeowner associations encourage landscaping improvements in their community, DIY consumers may increase their purchase frequencies of ONFs accordingly.     

Analysis of technological innovation based on citation information

The paper discusses the dynamic properties of the patent network. Technological innovation occurs frequently, and predicting where it will happen is difficult because an economic system can adapt to changing technology. We construct a patent network based on the cited relations between patents and analyze the properties of the patent network from January 1976 to December 2005 by using USPTO patent data. We find that technology trends, which are calculated by our measures, are similar with historical trends of technology, showing that our measures would be useful to predict future technology relations. Also, we find that the change of similarity between patents shows meaningful results in terms of technological innovation.     

Performance Ratings and Career Advancement in the US Federal Civil Service

Abstract

A strong link between performance and rewards in the U.S. federal civil service could raise top performers to positions of power and responsibility and motivate employees to greater productivity. Federal employees, the general population and scholars all express doubts about the strength of that link, however, though few have estimated it empirically. Using random-effects panel data models on a one per cent sample of federal personnel records for 1988–2003, we examine whether performance ratings meaningfully influence promotion probabilities and annual salary increases. With an average annual promotion rate of 17.8 per cent over this period, we estimate that employees with ‘outstanding’ and ‘less than fully successful’ ratings were one-fourth more likely and one-fifth less likely, respectively, to receive promotions than those with ‘fully successful’ ratings. Average salary impacts were smaller but still significant. Patterns held up across agencies and stages of the federal careers. Performance ratings continued to affect career advancement one or two years later. We speculate on whether these links are strong enough to motivate performance and advance the most qualified federal employees.     

Damaged durable goods

I analyze a durable‐goods monopolist's incentives to introduce a damaged good (a stripped‐down version of the original good) in an infinite‐horizon framework. The damaged good helps the monopolist to mitigate the Coasian time‐inconsistency problem. However, it may lead to a welfare reduction: low‐valuation buyers are induced to purchase the low‐quality damaged good early rather than buy the high‐quality original good later, and when the players are patient the surplus loss from quality reduction outweighs the gain from earlier consumptions. This welfare result contrasts with the previous literature based on a static framework.