An integrative approach to relationship marketing,customer value,and customer outcomes in the retail banking industry: a customer-based perspective from Turkey

Given how important it is to provide superior value to customers and to maintain customer loyalty for a sustainable competitive advantage, the aim of this paper is to examine the relationships among relationship marketing components of – trust, competency, commitment, communication, and conflict handling, – relationship investment, relationship quality, perceived customer value, satisfaction and loyalty in an integrated framework in the Turkish retail banking industry. Unlike previous studies, this research extends the literature by analysing affective as well as cognitive dimensions in the same model with a holistic view by simultaneously examining the direct and indirect effects of the related concepts. The distinctive nature of this study is its evaluation of customer satisfaction and loyalty from the perspective of actual consumers. The research model was tested using data collected from 685 retail banking customers by applying structural equation modelling. The findings show that relationship marketing induces loyalty through relationship quality, customer value, and satisfaction, which are mainly provided by trust, communication, and relationship investment. Furthermore, relationship investment and relationship quality are the most important factors in the development of customer value, satisfaction, and loyalty. The emotional value dimension, which captures the affective aspects of perceived value, has the strongest effect on both satisfaction and loyalty.     

Modeling the dynamic linkage between financial development,energy innovation,and environmental quality: Does globalization matter?

In the modern era of the wave of globalization, financial development is leading toward a higher rate of economic expansion and promoting energy innovation around the globe. Nevertheless, environmental impact of financial development has preoccupied government officials to circumvent adverse impact on environmental quality. Thus, this paper examines the nexus between financial development, economic growth, energy innovation, and environmental pollution for the period of 1990–2017 for the panel of Organization for Economic Cooperation and Development (OECD) countries. To obtain robust and unbiased results, this study utilizes Pooled Mean Group Autoregressive Distributed Lag (PMG/ARDL) estimator that counters the issue of heterogeneity and cross-sectional dependence. Empirical evidence suggests that financial development promotes energy innovation and improves environmental quality. Globalization also has a long-term relationship with energy innovation and reduces greenhouse gas (GHG) emissions. Moreover, findings validate the environmental Kuznets curve for OECD countries in the significance of financial development, globalization, and energy innovation.     

Eco‐innovation and firm growth in the circular economy: Evidence from European small‐ and medium‐sized enterprises

As the circular economy (CE) concept gains growing popularity among consumers and producers, small‐ and medium‐sized enterprises (SMEs) increasingly look for ways to reorganize their offering and operations to integrate into the CE. This study examines the impact of (a) circular eco‐innovations and (b) external funding available for CE activities on the growth of European SMEs using a data set of 5,100 SMEs across 28 European countries in 2016. Findings reveal that a significant threshold investment (i.e., higher than 10% of revenues) into circular eco‐innovations is required for SMEs to benefit from investing into the CE. Moreover, the majority of circular eco‐innovations fail to boost the growth rates of SMEs, with the exception of investments into eco‐design innovations. Although traditional forms of debt and grant finance targeted to CE activities are found to have no or negative impact on the growth of SMEs, equity finance (i.e., angel and venture capital investments) contributes positively to their growth. The study offers insights into the lower levels of SME engagement in the CE as well as policy implications for improving engagement.     

Gender identity inclusion in the workplace: broadening diversity management research and practice through the case of transgender employees in the UK

Based on 14 in-depth interviews, this paper explores the unique workplace experiences of transgender individuals in the UK employment context. The paper identifies gender identity diversity as a key blind spot in HRM and diversity management research and practice. The findings reveal the range of workplace challenges experienced by transgender employees. Major findings are that discriminatory effects are often occupation- and industry-specific; transition is a period where many transgender workers suffer due to lack of proper organisational support; and expertise deficits exist in supporting and accommodating transgender employees' needs. In unpacking these experiences, the paper demonstrates the distinctive dimensions of challenges faced by transgender employees, revealing the need for conceptually expanding how we frame diversity and diversity management. Our findings identify the necessity for an emic approach not only to researching diversity but also to devising organisational diversity strategies. The paper provides recommendations for HRM policy and practice in order to develop a more sophisticated approach to achieving inclusion.     

Effectiveness of the Financial Ratios in the Determination of the Fraudulent Financial Statements＂ Turkey Practice

Large-scale accounting scandals which were reflected to the world public opinion particularly in the 2000s （such as Enron, Lucent, Xerox, and Parmalat Bank for Reconstruction） carried the matter of fraudulent financial reporting which was made to deceive the financial statement users （Fraudulent Financial Report （FFR）） to the forefront in the agenda of the academicians, operators, and regulatory authorities. As in every crime action, the most effective measure to be taken in preventing FFR events is to try to prevent the FFR before arising. In order to achieve this, in the most effective manner, FFR events should be determined in the formation process. In this study, fraudulent financial statements are tried to be determined by using financial ratios. For this, financial statements of 22 companies which transact in the textile industry in Istanbul Stock Exchange （ISE） were examined. Twenty-three financial ratios were selected for the purpose of determining the risk of fraudulence in the financial statements of the selected companies. These ratios increased in value by multiple regression analysis. The findings which were obtained in the study indicated that some financial statements had the risk of fraudulence. It was concluded that the ratios of inventory/current asset, total debt ratio, and equity turnover rate were a good indicator in the determination of fraudulent financial statements.     

The Immoral Economy of Housing in Turkey

This paper presents an examination of the political, social and economic coordinates of informal housing in Turkey within an analytical framework in which the complex interaction between the organizing principles of reciprocity, redistribution and exchange is taken into account. The discussion is centered on two ideas: (1) both redistribution and reciprocity incorporate a moral principle which can be defined as ‘the unequal treatment of the unequal’ as opposed to the moral neutrality of market exchange which takes place between formally equal trading partners; and (2) in certain contexts where redistributive processes are not institutionalized in a rule-based, depersonalized manner but involve relations which take place within informal networks of reciprocity, the element of moral relativity that forms their basis might lead to situations where they lose their legitimacy and generate negative social consequences. The paper thus introduces a moral dimension into the discussion of informal sector activity by complementing Karl Polanyi's approach with Marshall Sahlins' typology of different types of reciprocity and shows that particular systems of redistribution might lead to the emergence of forms of negative reciprocity which shape both the market and the political process in a highly undesirable manner. Cet article présente un examen des coordonnées politiques, sociales et économiques du logement informel en Turquie, utilisant un modèle analytique dans lequel l'influence mutuelle entre les principes d'organisation, de réciprocité, de redistribution et d'échange, est prise en considération. La discussion porte sur deux idées: (1) la redistribution et la réciprocité comprennent toutes deux un principe moral qui peut être défini comme ‘le traitement inégal de l'inégal’, par opposition à la moralité neutre de l'échange de marché qui prend place entre des partenaires de commerce formellement égaux; et (2) dans certains contextes, lorsque les processus redistributifs ne sont pas institutionnalisés d'une façon formelle et impersonnelle mais incluent des relations qui prennent place dans des réseaux informels de reciprocité, l'élément de relativité morale qui forme leur base pourrait conduire à des situations où ils perdraient leur légitimité et auraient des conséquences sociales négatives. Cet article introduit donc une dimension morale à la discussion de l'activité du secteur informel en complémentant l'approche de Karl Polanyi avec la typologie des différents types de réciprocité de Marshall Sahlins, et montre que certains syst èmes de redistribution pourraient conduire à la naissance de formes de réciprocité négatives qui modèleraient de manière hautement indésirable et le processus du marché et le processus politique.     

Leisure book reading and purchasing: an analysis of Turkish consumers

Tracking studies all over the world report a decline in time devoted to reading in all age groups. There is a common stereotype indicating that people prefer other leisure activities to reading books. Low levels of book readership and book purchasing has always been a matter of discussion in Turkey. Accordingly, the aim of this study was to develop a better understanding of Turkish people’s involvement with books. To achieve this aim, a research survey via self‐administered questionnaire to collect data about leisure time reading, book purchasing and related attitudes was prepared. The sample represents 601 people from eight cities. It was found that around 80% of the sample had read at least one book within the last 6 months, and 58% had purchased a book for her‐ or himself. In addition, a Likert scale with 26 items was utilized to understand the attitudes of respondents to book reading, purchasing and book marketing activities. A factor analysis was also used to check the possibility of reducing the number of attitude items on the scale. Four factors emerged as a result of the factor analysis, labelled as ‘high involvement in books’, ‘preference towards more visual products’, ‘economy factor’ and ‘books must be heavily promoted’. Furthermore, ANOVA and t‐tests were performed to analyse whether attitudes change with demographic variables. Contrary to common beliefs about book readership, this study has revealed favourable attitudes towards book reading and purchasing.     

Rating versus ranking: What is the best way to reduce response and language bias in cross-national research?

We propose solutions to two recurring problems in cross-national research: response style differences and language bias. In order to do so, we conduct a methodological comparison of two different response formats—rating and ranking. For rating, we assess the effect of changing the commonly used 5-point Likert scales to 7-point Likert scales. For ranking, we evaluate the validity of presenting respondents with short scenarios for which they need to rank their top 3 solutions. Our results – based on two studies of 1965 undergraduate and 1714 MBA students in 16 different countries – confirm our hypotheses that both solutions reduce response and language bias, but show that ranking generally is a superior solution. These findings allow researchers to have greater confidence in the validity of cross-national differences if these response formats are used, instead of the more traditional 5-point Likert scales. In addition, our findings have several practical implications for multinational corporations, relating to issues such as selection interviews, performance appraisals, and cross-cultural training.