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111.
Building on the central theme of the inaugural meeting of the Industrial Marketing and Purchasing (IMP) Group in Asia in Perth 2002, we have selected those papers that best reflect our current thinking on managing collaboration in networks and relationships. In the nine papers that follow, we examine the impact of time, market orientation, culture, communication, and trust on relationships and examine these within the context of both the manufacturing and service industries using a variety of alternative approaches. 相似文献
112.
113.
To Help or Not to Help? The Good Samaritan Effect and the Love of Money on Helping Behavior 总被引:1,自引:0,他引:1
Thomas Li-Ping Tang Toto Sutarso Grace Mei-Tzu Wu Davis Dariusz Dolinski Abdul Hamid Safwat Ibrahim Sharon Lynn Wagner 《Journal of Business Ethics》2008,82(4):865-887
This research tests a model of employee helping behavior (a component of Organizational Citizenship Behavior, OCB) that involves
a direct path (Intrinsic Motives → Helping Behavior, the Good Samaritan Effect) and an indirect path (the Love of Money →
Extrinsic Motives → Helping Behavior). Results for the full sample supported the Good Samaritan Effect. Further, the love
of money was positively related to extrinsic motives that were negatively related with helping behavior. We tested the model
across four cultures (the USA., Taiwan, Poland, and Egypt). The Good Samaritan Effect was significant for all four countries.
For the indirect path, the first part was significant for all countries, except Egypt, whereas the second part was significant
for Poland only. For Poland, the indirect path was significant and positive. The love of money may cause one to help in one culture (Poland) but not to help in others. Results were discussed in the light of ethical decision making.
相似文献
Sharon Lynn WagnerEmail: |
114.
Customer-based corporate reputation of a service firm: scale development and validation 总被引:4,自引:1,他引:3
Although corporate reputation has attracted significant attention among marketing scholars, current measures of it do not
adequately capture the perceptions of the most important stakeholder group, customers, and often overlook its relationship
to important customer-outcome variables. In this article, we identify dimensions of customer-based corporate reputation and
develop scales to measure these dimensions (Study 1). Based on comprehensive validation procedures across three service firm
types, we found support for a five-dimensional scale with the following dimensions: Customer Orientation, Good Employer, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In Study 2, using a second sample, we validate our scale and examine its relationship with important customer-outcome variables—customer
satisfaction, loyalty, trust, and word of mouth. Most of the reputation dimensions were strongly associated with important
outcome variables, with a few exceptions. We discuss the results with reference to the marketing implications.
相似文献
Sharon E. Beatty (Corresponding author)Email: |
115.
Massive cuts in public spending are demanding a new era of collaborative working among partners in English local governance. Partnerships have the capacity to pool assets, share scarce resources and leverage new forms of social and human capital. City-wide partnerships are also ideal vehicles for public service creativity. Action research in Sheffield reveals the potential, but also the pitfalls, of attempts to mainstream partnership principles, now they are no longer mandated by central government. 相似文献
116.
It is well known that tourism makes extensive use of national identities to help build brand images, and that such use can result in significant negative impacts to peoples and their cultures. Until recent times, the dominant themes for much of Australia’s international tourism advertising campaigns have been based upon male character types, Indigenous culture and landscape. The 2006 ‘Australian Invitation’ campaign which featured a young female model and use of the term ‘bloody hell’ created a media controversy. The research reported in this paper found that the majority of respondents liked and approved of the campaign, but a cluster analysis distinguished a group of approximately one third of the respondents who held negative attitudes towards it. 相似文献
117.
Retailers with physical stores that also have an online presence (one form of multi-channel retailers) have unique challenges. Consumers bringing their prior attitudes towards the retailer to the site is one such challenge. However, researchers studying website issues focus only on consumers' evaluations of website characteristics, failing to account for how prior attitudes towards the firm and congruity of the website with the retailer's physical store image might affect information processing and attitude formation. The current study draws on categorization theory, by proposing that increases in the congruity between the retailer's known offline and their online presence should decrease the emphasis new visitors place on website characteristics (a piecemeal process) and increase the influence of their prior attitudes towards the firm (an attitude transfer process). Results support predictions and provide guidance for multi-channel retailers. 相似文献
118.
Product packaging aesthetics can be the first observable signal of a product??s underlying traits. Two experimental studies examine the impact of package aesthetics on consumers?? evaluations of sensory hedonic products. The studies show that when paired with inferior or superior product quality, neutral package aesthetics can serve to intensify the negativity or positivity of product experience. Results indicate that surprise and disappointment mediate the relationship between package aesthetics and product evaluation. These findings provide evidence that an aesthetic, which serves to neutralize expectation states and in turn intensifies experience through contrast, may be as important of a contextual factor to consider as aesthetics that bias perceptions via a halo effect. 相似文献
119.
This article proposes the lens of moral economy as a useful ethical framework through which to assess HRM practice, with a particular focus on the strategic use of contingent work (??non-standard?? employment practices including temporary, agency and outsourced work). While contingent work practices have a variety of impetuses we focus here on their strategic use in the pursuit of economic and flexibility goals. A review of the contingent work literature conveys mixed messages about its outcomes for individuals, and more opaquely, for organisations: on the one hand transferring risks yet on the other, creating opportunities. A moral economy lens views employment as a relationship rooted in a web of social dependencies, and considers that ??thick?? relations produce valuable ethical surpluses that represent mutuality and human flourishing. Applying such an approach to the analysis of contingent work enables a fresh interpretation of contradictory individual and collective outcomes observed in the research literature. We suggest that evaluations informed by moral economy offer a more holistic appraisal of HRM practices such as contingent work, where both economic and social opportunities and costs can be more fully seen. In this way we not only highlight the ethical inadequacies of neglecting the human in HRM but also the conceptual pitfalls of analytically separating the economic from the social. 相似文献
120.