MANUFACTURING REFORM AND THE CHANGING ROLE OF THE PRODUCTION SUPERVISOR: THE CASE OF THE AUTOMOBILE INDUSTRY*

This research assesses current changes in the nature of the supervisory role in the automobile industry. It locates these changes in the context of a transition from mass production to lean or just-in-time production. the emergence of a supervisory role, with supervisors performing critical functions as effective managers of integrated work areas is explored by focusing on two lean producers, Nissan UK and Mazda's Flat Rock plant in the US. Noting the increased responsibility of the supervisor under lean production, the extent of the supervisors’enhanced status and authority are considered. However, a case study of an established vehicle producer in the UK, involving interviews with a sample of forty supervisors draws out the structural and organizational difficulties faced by existing manufacturers in their attempts to reformulate the role of the supervisor.     

The Influence of Mood on Subordinates’ Ability to Resist Coercive Pressure in Public Accounting

This study reports on an experiment conducted to assess the influence of different affective mood states on auditors’ ability to resist obedience pressure to commit or overlook unethical acts in six audit contexts. Obedience pressure from superiors to comply with unethical directives is of particular concern in public accounting, given the hierarchical structure of audit teams and the power imbalance in superior–subordinate relationships. One hundred and seventy audit seniors from two large international public accounting firms participated in an experiment. Three different moods were induced in participants through work‐related trigger events: one positive active mood state (arousal) and two negative passive mood states (fear and insignificance). These mood states were anticipated to influence auditors’ expressed willingness to comply with their superiors’ unethical directives as set forth in our ethical scenarios. Our results indicate that low levels of arousal and high levels of fear and insignificance influenced compliance intentions. Our results also indicate overall high levels of expressed willingness to comply with superiors’ unethical directives. Implications of our findings for understanding the antecedents of unethical conduct within the accounting profession and for future research are discussed.     

Smoke Gets in Their Eyes? Third-Person Effects of Electronic Cigarette Advertising

This study examined the relationship between smoker status and attitudes toward e-cigarette usage, third-person perceptions of e-cigarette advertising, and support for regulation of e-cigarette advertising within the context of a media-saturated environment. Survey results (n = 615) indicated that participants perceived e-cigarette advertisements as having a more powerful effect on others than on themselves and that nonsmokers perceived this more strongly than did smokers. Nonsmokers were found to have more negative attitudes toward e-cigarette use than smokers. Mediation analysis indicated support for a serial indirect effect of smoker status on support for regulation through attitudes toward e-cigarettes and third-person perceptions.     

Book reviews

MARKETING BUDGETING by Nigel Piercy (Croom Helm, 1986) 522 pages, £27.50 hb. ISBN 0–7099–2092‐X.

STATISTICS FOR MARKETING by Leslie W. Rodger (McGraw‐Hill, London, 1984), 280 pages, £10.95. ISBN 0–07–084728–2.

ANALYSIS FOR STRATEGIC MARKET DECISIONS by George S. Day (West Publishing Co., St. Paul, Minnesota, 1986), ISBN 0–314–85227–1.

MARKETING FOR THE CONSTRUCTION INDUSTRY by Norman Fisher (Longman, Harlow, Essex, 1986), 270 pages, £19.95 HB. ISBN 0–582–503302.

SOURCES OF UNOFFICIAL UK STATISTICS by David A. Mort and Leona Siddall (Gower Publishing Co., 1985), 457 pages, £45.00. ISBN 0–566–02620–1.

HOTEL & FOOD SERVICE MARKETING by Francis Buttle (Holt, Rinehart and Winston, London, 1986) 406 pages, £9.95. ISBN 0–03–910682–9.

POSITIONING: THE BATTLE FOR YOUR MIND by Al Ries and Jack Trout, first edition revised (McGraw‐Hill, New York, 1986), 213 pages, £17.95 hardcover. ISBN 0–07–065264–3.

BUSINESS WARGAMES by Barrie G. James (Abacus Press, Tunbridge Wells, 1984), 254 pp., £14.95. ISBN 0–85626–441–5.     

Book reviews

The Internationalization of the Firm edited by Peter J. Buckley and Pervez Ghauri (Academic Press, London, 1993). 371 pages. £16.95. ISBN 0 566 02516 7.

Practical Marketing Research by Neil B. Holbert and Mark W. Speece (Prentice‐Hall, Í993). 302 pages. Paperback £16.95. ISBN 0 13 145954 6.     

Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong

Even though young adults are a major audience of films and the main target group for product placement, very few studies explore how youngsters across cultures perceive and interpret this marketing communication tool. This study explores this issue through thirty-two in-depth interviews conducted in the United Kingdom and Hong Kong. The comparative analysis focused on four aspects: (1) young consumers' movie consumption habits and their exposure to product placement; (2) their general views towards product placement and advertising; (3) their perception of different execution styles of product placement and its impact and (4) the regulatory and ethical concerns of product placement. Results indicate that the young generation actively engages in interpreting brand integration in films and they were generally positive about it. Although interpretations of product placement are reported on an individual basis, this study suggests that culture may also affect how individuals perceive product placement. This exploratory study raises important issues about cultural differences in the perception of brands placed in films and provides insights for further research in the area of product placement.     

British Factory, Japanese Factory and Mexican Factory: An International Comparison of Front-Line Management and Supervision

This paper presents a case study of a Japanese-owned electronics firm, presenting a comparative analysis of the company's supervisory systems in three of its plants located in different countries – Japan, Mexico and Britain. Comparative analysis is enabled through use of the concept of a supervisory system of control, which allows us to match the relative positions of managers, supervisors and workers across the three sites. The case study data enables us systematically to examine questions of the transferability of a Japanese supervisory system – a central component of Japanese manufacturing – outside of Japan. The results suggest that 'Japanese' supervisory systems have been established with more success in Mexico than in Britain, and the main factors that explain this are varying local labour market conditions, limits to managerial control on the shopfloor, the relationship between the product market and the organization of production, and local and expatriate management commitment to a Japanese system.     

Culture's Consequences for Management in Hong Kong

In a recent review of Hofstede's comparative study of business practice and national cultures, 61 works replicating his methods are identified, and the critical four differences in the cultural dimension are ‘largely confirmed’. The only replication of Hofstede's study within IBM (his original sample vehicle) has largely validated the original model some twenty years later. These results seem to confirm the valuable contribution of Hofstede's work, although his model contains the limitations of all models; the simplification of reality into an understandable form cannot do justice to its complexity. In this paper, the main consequences of Hofstede's work for Hong Kong are reviewed. His proposition that culture and particularly social values influence economic activity and management, which is consequently ‘culture-bound’, is restated and supported by more recent studies.