Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation?

Abstract

The aim of this study is to know Italian consumers’ preferences for Pasta and consumption habits. Food culture and concerns about food security and product innovation were investigated. A sample of Italian consumers was interviewed. Consumer’ profile, motivations and purchasing behavior were described. Relationships between observed variables and the latent constructs that explain the preferences were highlighted. There is asymmetric information between consumers and producers. Consumers believe Pasta is made with Italian grains, and therefore it is healthy and safe, although that’s not always the case. Intrinsic and extrinsic high quality, which derives from growing and production technologies, is required.     

Regression-based measure of urban sprawl for Italian municipalities using DMSP-OLS night-time light images and economic data

ABSTRACT

Night-time light can be used in order to evaluate the degree of urbanization and urban sprawl in a specific territory. In fact, at the local level, the lower the urban density, the higher the per-capita length of collector roads and the area covered by buildings and infrastructures. It follows that the lower the urban density, the higher the municipal luminosity. Urban sprawl is determinant in defining the mobility condition in a specific territory and the service and infrastructure needs. This paper uses regression analyses in order to estimate a ‘relative’ measure of urban sprawl that takes into account also demographic and economic characteristics. We apply this technique to a panel of Italian municipalities over the period 2004–2012 and compare the resulting measure to the ‘absolute’ measures provided by the Italian Institute for Environmental Protection and Research in order to evaluate the contribution of our measure to the knowledge of the sprawl phenomenon.     

Reducing microbiological risk in the kitchen: piloting consensus conference methodology as a communication strategy

Foodborne diseases are a major public health problem. Improper storage and food preparation at home can favour microbial contamination of food. Consumers play a crucial role in controlling this risk. To reduce exposure to risk, it is essential to provide information and guidance on contamination management in the home. The aim of this study was to pilot a method of participatory communication addressed to young consumers and designed to reduce the microbiological risks associated with the consumption of meat products. The methodology was based on application of the ‘consensus conference’ model on food safety issues. The consensus conference served not only as a participatory strategy to share knowledge but also as a method for sharing in the development of risk communication content (guidelines) to be disseminated to the reference target. Young people’s perceptions, habits and behaviour in the kitchen were explored in the preparatory stage of the consensus conference by means of a survey and a focus group. Three consensus conferences were held in Italy attended by 60 university students (19 and 22 years old). Application of the consensus conference model as a communication process proved to be an effective opportunity to engage young consumers and experts on the topic of food safety. This discursive participation approach was broadly welcomed by the participants. Specifically, direct interaction with the experts was considered to be an important part of the communication process. The findings of the project were used to select concise communication content based on the perceptions, behaviours and fact-finding needs of the selected target. Publication of this content in the form of guidelines on microbiological risk management at home has enabled the results of the consensus conferences to be extended and the targeted communication material on risk reduction in daily food handling practices to be disseminated.     

Cyclical asymmetry in fiscal variables in the EU

In this paper we present a stylised framework of fiscal policy determination that considers both structural targets and cyclical factors. We find significant cyclical asymmetry in the behaviour of fiscal variables in a sample of fourteen EU countries over 1970–2007, with budgetary balances (both overall and primary) deteriorating in contractions without correspondingly improving in expansions. Analysis of budget components reveals that cyclical asymmetry comes from expenditure. We find no evidence that fiscal rules introduced in 1992 with the Treaty of Maastricht affected the cyclical behaviour of fiscal variables. Numerical simulations show that cyclical asymmetry inflated average deficit levels, contributing significantly to debt accumulation.     

Customer co-creation projects and social media: The case of Barilla of Italy

This article investigates a social media-enabled, customer co-creation project that employs front-end innovation (FEI) at a well-known, large-scale food manufacturer. It sheds light on the role of social media technology in transforming the characteristics of FEI in terms of boundaries and knowledge distance. What type of exploratory or exploitative innovation ideas does a project of this sort enable? How did the project evolve? What lessons can be learned from this project? A longitudinal case study of Barilla was carried out through two rounds of interviews with marketing, business development and innovation, and digital communication managers. The evidence gathered highlights the emergent evolution of this customer co-creation project from an initial stage of idea exploitation to a more complex and fruitful stage in which both exploitation and exploration were simultaneously accomplished.     

The firm,the platform and the customer: A “double mangle” interpretation of social media for innovation

The aim of this article was to explore the relationship between human actors and technology in the context of a social media platform, developed by a leading Italian firm in the food industry, and created to keep in contact with its customers, while gathering innovative ideas from them.In order to address these issues, we adopt a theoretical approach that is deeply rooted in Pickering's “mangle” theory, and Jones' subsequent metaphor of “double dance of agency” i.e. human and material agencies. A longitudinal case study has been developed with two rounds of interviews with marketing and R&D managers. A total of 8 recorded interviews, for 22 h overall.We examined conditions in the ongoing functioning of the platform, and considered how the website's dynamic materiality configures and reconfigures the practices and possibilities of different modes of engagement by multiple users (i.e. firm employees and customers) and vice versa. Specifically, dealing with the case of a social media platform developed by a firm to gain clearly defined organizational ends, the entanglement is considered to be double. One entanglement is between the human agency of customers and the material agency of the social media platform. The other is between the human agency of the firm and the material agency of the social media platform, including all actions that human agents (i.e. firm employees) undertake in seeking to channel material agency and shape actions of other human agents, i.e. customers.     

Relationship lending and innovation: empirical evidence on a sample of European firms

This paper investigates the impact of relationship lending on innovation (the probability to innovate and the intensity of innovation). Using a unique dataset providing detailed information on bank–firm relationships across European firms, we relate different proxies of relationship lending (soft information, long-lasting relationships, number of banks and share of the main bank) to innovation. We find a very strong and robust positive effect of ‘soft-information-intensive’ relationships, a less robust positive effect of long-lasting relationships and a negative effect of credit concentration as measured by the number of banking relationships. We also find that ‘soft-information-intensive’ relationships reduce credit rationing for innovative firms, while long-lasting relationships seem to favour innovation via other relational channels. These results raise some concern on the impact of screening processes based on automatic procedures, as those suggested by the Basel rules, on firms' capability to finance innovative activities in Europe.     

Home production,market production and the gender wage gap: Incentives and expectations

We study the joint determination of gender differences in labor earnings and time devoted to home production in an economy where informational frictions give rise to incentive problems in the labor market. Our model generates novel predictions on the relation between earnings, home hours and the incidence of performance pay, which we confront with the data. The empirical evidence broadly supports our hypothesis.