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641.
越来越多的企业领导人开始从伦理和社会的视角对可持续课题进行严肃的思考,他们相信做正确的事是公司实现基业长青的前提。  相似文献   
642.
创业格言:“当处于顺境时,一个企业应当进行宣传;当经济不景气时它也承担不起不做广告的后果。而今这个格言带来了特别的共鸣。企业家和首席财务官可能感到恐慌以致于整肃营销预算,但企业和消费者仍然在购买货物和服务,不做广告只会让品牌的知名度处于危险  相似文献   
643.
We have developed a new strategy and espouse a novel paradigm for large-scale computing and real-time interactive visualization. This philosophy calls for intense interactive sessions for a couple of hours at a time at the expense of storing data on many disk drives during regular or heroic runs on massively parallel systems. We have already carried out successfully real-time volume-rendering visualization by employing hundreds of processors for a grid with over 25 million unknowns. Both Cartesian and spherical 3D mantle convection are visualized. The volume-rendered images are viewed on a large display device, with many panels holding around 13 million pixels. We will employ a software strategy involving an hierarchical rendering service, which will have as software an Ajax interface for interactive visualization of large data sets on many different platforms from desktop PC’s to hand-held devices, such as the OQO and the Nokia N-800. An option for stereo viewing is also implemented. We have installed a user interface as web application, using Java and Ajax framework in order to achieve over the Internet reasonable accessibility to our ongoing runs. Our goal is to expand the array of interactive devices, which will make it feasible to carry out ubiquitous visualization and monitoring of large-scale simulations or onsite events and to allow for collaborations across oceans.  相似文献   
644.
Audit reporting is a complex process, requiring knowledge of various reporting issues and corresponding report formats. To address the difficulty of presenting audit reporting concepts to students, the authors constructed and used an audit reporting system, named AUDPORT, in their first-level auditing classes at two major state universities. This paper reports the use of AUDPORT as a teaching aid and its impact on students' performance.  相似文献   
645.
646.
Retailer brands are a common feature of most retail sectors today, and have made an important contribution to the financial performance of Britain's retailers. Over the past two decades, as retailers have adopted the marketing approach in their business activities, the nature and role of retailer brands in marketing strategies has changed. This paper reviews the development of retailer brands in the grocery market, from their original position as product alternatives to leading manufacturer brands, to brand alternatives in their own right. Part of this transformation has involved a revision of the packaging and presentation of these product ranges and this has led to accusations of copy-catting and theft of brand identity. The paper then explores the lookalike debate and reports on an exploratory study of retail brand recognition and the lookalike situation in those product markets which are not dominated by established manufacturer brands.  相似文献   
647.
We examined the validity of data found on a popular web-based, user-created commercial professor evaluation service, RateMyProfessors.com (RMP), in business school settings. We compared publicly available RMP data for two business schools with official faculty evaluations unavailable to the public. We find that students rate professors significantly lower on RMP than on official university evaluations. However, we also find that the rankings of official university evaluations and RMP are significantly correlated (p < .001), with correlation values high enough to provide useful data to students.  相似文献   
648.
Workplace spirituality research has sidestepped religion by focusing on the function of belief rather than its substance. Although establishing a unified foundation for research, the functional approach cannot shed light on issues of workplace pluralism, individual or institutional faith-work integration, or the institutional roles of religion in economic activity. To remedy this, we revisit definitions of spirituality and argue for the place of a belief-based approach to workplace religion. Additionally, we describe the construction of a 15-item measure of workplace religion informed by Judaism and Christianity – the Faith at Work Scale (FWS). A stratified random sample (n = 234) of managers and professionals assisted in refining the FWS which exhibits a single factor structure (Eigenvalue = 8.88; variance accounted for = 59.22%) that is internally consistent (Cronbach’s α = 0.77) and demonstrates convergent validity with the Faith Maturity Scale (r = 0.81, p > 0.0001). The scale shows lower skew and kurtosis with Mainline and Catholic adherents than with Mormons and Evangelicals. Validation of the scale among Jewish and diverse Christian adherants would extend research in workplace religion.  相似文献   
649.
"智慧的地球"并不只是围绕着一种概念,是真正一系列我们可以采取行动的技巧,能够应用在面对的所有挑战当中。  相似文献   
650.
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