Developing effective e-recruiting websites: Insights for managers from marketers

In recent years, the practice of using corporate websites to recruit job applicants has increased steadily. Despite this trend, however, studies show that approximately 75% of job seekers find the sites too complicated to use successfully [Brown, D. (2004). Unwanted online job seekers swamp HR staff. Canadian HR Reporter, 17(7), 1-2] and that more than 20% have rejected job opportunities based on poorly designed websites [Pastore, M. (2000, March 29). http://www.clickz.com/showPage.html?page=330331]. To address this problem, this article joins Internet marketing and employee recruitment research to offer six development implications for creating an effective “e-recruitment” source on a corporate website. Based on a job marketing approach to the recruitment process and consumer behavior research on persuasive communication and decision making, we present considerations important to creating an online recruiting website that effectively influences the search decisions and behaviors of a target market of desired job candidates.     

THE BALANCED CAPITAL STRUCTURE

At leading companies, financial executives are becoming business partners rather than just scorekeepers. In this environment, capital structure can be a source of competitive advantage, and financial strategy issues are critical: Should your company buy back shares or issue stock, grow internally or join the M & A boom, issue fixed-rate debt or stay floating? These decisions must be addressed one company at a time, balancing the competing priorities of cost, risk, and flexibility. The most important issue, target leverage, depends on the company's desired risk profile, growth plans, and debt cost considerations. But market conditions are also very important: Can the company access the equity market? How will a repurchase announcement be interpreted? Market conditions also affect the raising of debt capital. Rather than maintaining a constant mix of fixed- to floating-rate debt, companies should shift the mix during high- or low-yield environments. Many other financing issues will effectively be decided by market convention. For example, meeting a company's needs with respect to seniority, maturity structure, call flexibility, and financial covenants is often accomplished simply by choosing the market that most closely matches the firm's cost and risk preferences.     

Quantifying Price Liberalization in Russia

We seek to quantify the success of Russia's attempt to achieve price-liberalization initiatives as part of the reforms established under the Big Bang of January 1992. We do so by studying the time-series behavior of commodity prices between 1992–1995 and focusing on the relationship between the behavior of prices of similar goods within and across cities. We supplement this analysis by examining city-level surveys that seek to quantify the extent to which firms are currently able to set and adjust commodity prices in accordance with market conditions. Our evidence suggests that price liberalization gradually gained momentum following the Big Bang and that prices generally reflected market conditions by the first quarter of 1995. However, regional pockets of resistance to price-reform efforts continue to persist, indicating that Russia has yet to achieve full market integration.J. Comp. Econom.,December 1998, 26(4), pp. 735–760. University of Pittsburgh, Pittsburgh, Pennsylvania 15260.     

A laingian view of the ‘advantage’ of advertisers over consumers

This paper discusses the advantage advertisers may enjoy over consumers in terms of R.D. Laing's Interpersonal Perception Method (Laing, Phillipson & Lee, 1966). It is suggested that the advertiser (A) has an advantage over the consumer (C) to the extent that (1) A operates more efficiently at higher order levels of perspective than does C; (2) A understands C, whereas C misunderstands A; (3) A causes C to feel understood by A; and (4) A realizes that he understands C, whereas C fails to realize that she misunderstands A. The differential orientations and skills of A and C would appear to support these conditions with some frequency.     

Racial inequality and white employment: An interpretation and test of the bargaining power hypothesis

This article disputes the argument and the evidence used to conclude that white workers are hurt by discrimination against blacks. Racism may increase the bargaining power of white workers if it unifies white ethnics, and may benefit them if it reduces job competition. The distributional consequences of discrimination will vary with the intensity of aggregate unemployment and the degree of racial segmentation in the labor market. The impact of racial inequality on the probability of employment is evaluated with a cross-sectional model using census summary data on SMSAs. Results show that racial inequality improves white male and female employment prospects in 1980, and suggest the same for 1970.     

Land Value Taxation and Housing Development

A bstract . The effects of land value taxation on housing development are studied in three disparate cities: Pittsburgh, McKeesport, and New Castle, Pennsylvania. These places are examples of three different types of city: central city, suburban city , and relatively isolated city , respectively. Shifting taxes from buildings to land is hypothesized to have different effects in the different types of cities. A liquidity effect , due to increases in the land tax rate , is expected to operate in all three types of cities. An incentive effect , due to decreases in the tax rate on improvements , is expected to function in central cities and, possibly, in relatively isolated cities. It is not expected to be important in suburban cities such as McKeesport. An incentive effect was found in Pittsburgh, but not in the other two cities. No evidence of a liquidity effect was found in any of the three cities. An explanation of why observed effects may not conform with hypotheses is given.     

The effect of earnings quality and country-level institutions on the value relevance of earnings

This study investigates the relationship between the value relevance of earnings and earnings quality across countries. We find that there is a stronger relationship between earnings quality and the value relevance of earnings in countries with high investor protection than in countries with weak investor protection. We also find that the association between the value relevance of earnings and earnings quality is higher when a country’s information environment is less opaque. Overall, our study documents evidence on international differences in the ability of stock prices to capture useful accounting information, consistent with the notion that the returns-earnings association reflects not only the quality of accounting earnings but also the informativeness of stock prices.     

Prolific authors and institutions in leading international business journals

The science and practice of international business is advanced through scholarly contribution to the leading international business journals. Increased competition among academic institutions has led to increased emphasis on publication in the leading international business journals. Yet, little is known as to the answers to questions such as: (1) Who are the most prolific authors in the leading international business journals? and (2) Which educational institutions appear poised to lead international business scholarship? To examine these questions, the study examines scholarly work in international business over the past eleven years in six leading international business journals (i.e., Journal of International Business Studies, Management International Review, Journal of World Business, International Marketing Review, Journal of International Marketing, and International Business Review). Addressing these two research questions provides us with a more complete understanding of the authors and institutions most likely to influence the field of international business.