Developing a Leadership-Rich Culture: The Missing Link to Creating a Market-Focused Organization

Much has been written about the need for organizations to be more market-focused. Authors have addressed a myriad of constructs which promote the realization of the marketing concept. This article examines leadership and its development in the context of creating a market-focused organization. It links the areas of leadership development, leadership skills, and internal customer culture to the strategy development process. The emphasis in a leadership-rich culture is on the relationships between leaders, followers, and customers. This idea parallels existing thought in the relationship marketing literature touting the benefits of relationships in buyer-seller partnerships and network structures. In addition, this article offers a leadership deployment process to create a market-focused organization from top to bottom.     

Internal Versus External R&D: A Study of R&D Choice with Sample Selection

This paper extends previous analyses of the choice between internal and external R&D to consider the costs of internal R&D. The Heckman two-stage estimator is used to estimate the determinants of internal R&D unit cost (i.e. cost per product innovation) allowing for sample selection effects. Theory indicates that R&D unit cost will be influenced by scale issues and by the technological opportunities faced by the firm. Transaction costs encountered in research activities are allowed for and, in addition, consideration is given to issues of market structure which influence the choice of R&D mode without affecting the unit cost of internal or external R&D. The model is tested on data from a sample of over 500 UK manufacturing plants which have engaged in product innovation. The key determinants of R&D mode are the scale of plant and R&D input, and market structure conditions. In terms of the R&D cost equation, scale factors are again important and have a non-linear relationship with R&D unit cost. Specificities in physical and human capital also affect unit cost, but have no clear impact on the choice of R&D mode. There is no evidence of technological opportunity affecting either R&D cost or the internal/external decision.     

Transparency and empowerment in an investment environment

In a laboratory-controlled environment we provide experimental evidence on the effects of transparency (complete over incomplete information) and empowerment on trust and trustworthiness. We implement a simple version of the standard two-person investment game in a repeated game context with multiple treatments under two information environments. We find that when principals are empowered by being able to penalize agents who may not act in a way the principal believes is in the principal's best interest, the level of trust and investment increases over that which is realized in the absence of empowerment regardless of the degree of transparency. In transparent environments the effect of empowerment is about the same regardless of whether empowerment is introduced or removed. However, in opaque environments, the loss of empowerment has a substantially greater negative effect on trust than the positive effect associated with the introduction of empowerment.     

The meeting place: Qualitative aspects of product environmental assessment

Quantitative methods for evaluating the environmental impact of products are receiving considerable attention. Software is being developed to enable analysis of many aspects of a product's life cycle—from materials' extraction, through manufacture, to use and disposal. Less attention is being paid to the qualitative aspects of products and their significance in addressing environmental concerns. Here, the argument is made for including qualitative evaluations as an important facet of product environment assessment. Such evaluations are essential if significant progress is to be made in alleviating the adverse environmental effects of products. Combined with quantitative analyses, the two approaches become mutually supportive and, ultimately, inseparable.Qualitative environmental assessments can be applied to existing products and at every stage of the design process. Their adoption within the context of professional practice will be fostered by their inclusion, formulation and discussion within design education. This paper describes the basis and nature of these qualitative judgments, and places the qualitative and quantitative in a unified context which points towards more sustainable ways of living. The use of scenarios is discussed as a tool for academic design projects in order to address the complex relationships which might otherwise seem overwhelming to the design student.     

The seasonal unit root structure in New Zealand Macroeconomic variables

ADF unit root tests are generally applied to macroeconomic data prior to testing theoritical models to ensure that all relevant variables are integrated of the same order. Not only is it important to test that these variables are integrated of the same order but also that a cointegrating relationship exists; failure to do so raise the specture of false inference associated with the spurious regression problem. The seasonal nature of quarterly data adds a further proplem which has generally been overcome by seasonally adjusting the data using procedure such as the census X-11 rather than suppressing it, have attempted to determine whether the seasonal component in each variable exhibits stochastic non-stationary. This paper analysisunit roots in a seasonal setting and compares the recently developed tests for seasonal unit roots as well as the standard augmented Dickey-Fuller zerop frequency unit root tests. Of the variables tested relatively few paper to be integrated at the seasonal frequenciues and, as other studies suggest,determinstic seasonal effects are typically more important than stochastic ones.     

ORGANIZATIONAL CONTEXT AND THE INTERPRETATION OF STRATEGIC ISSUES: A NOTE ON CEOS’ INTERPRETATIONS OF FOREIGN INVESTMENT*

This paper explores the relationship between organizational context and the interpretation of strategic issues by examining the hypothesis that CEOs' interpretations of foreign investment in the USA are influenced by the organizational context in which they are embedded. Three aspects of organizational context - the global business experience of the firm; the firm's level of organizational inertia (as represented by firm age and size); and the resources available for responding - are examined as predictors of CEOs' perceptions of foreign investment as a threat or an opportunity. Analysis of data from 320 organizations, controlled by industry, shows that global business experience, firm size, and perceived capability are significant predictors of the perception of threat and opportunity. the discussion addresses the implications of these findings for future research on issue interpretation and organizational context.     

Prof. Mr. Dr. A. Heringa †

Ohne Zusammenfassung

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Utrecht, 1 Februari 1921     

British Science Parks: Reflections on the Politics of High Technology

Science parks—high technology property developments associated with universities—have suddenly proliferated in Britain. Local authorities, universities and public sector development agencies are now eager to exploit what seems an obvious way of stimulating high technology industry. Though much of their enthusiasm is a product of self interest, it is justified by arguments that science parks provide conditions conducive to high technology industry's prosperity. These arguments are hard to accept, but then so too is the reasoning that perceives easy and instant benefits from high technology. Such euphoria is in stark contrast to the reality that will probably face many British science parks. Keywords: science parks, high technology, universities, Britain, information flow.