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81.
Customers' perceptions of price differ in the online environment due to the presence of price comparison sites. The purpose of this study is to examine how price comparison sites affect price and value perceptions of online shoppers across different product types and price consciousness levels of online shoppers. The results of the study indicate that the price information provided by an online price comparison site influences online shoppers' perceptions of internal reference prices. However, the influence of a price comparison site on value perception differs according to product type. As evidenced by the significant interaction effect between product type and price comparison site information, the presence of price comparison sites increases both transaction and acquisition value perceptions for the non-look-and-feel product category (e.g., notebook computers), but not for the look-and-feel product category (e.g., jeans). Contrary to the expectation, online shoppers' price consciousness influences their price and value perceptions independently of price comparison site information. 相似文献
82.
With the rise of the 4G technology, TV or video services based on mobile devices have received increasing attention from consumers. Using means-end chain theory, this study examines the cognitive structure of mobile internet protocol television (IPTV) users. Here, the cognitive structure refers to the attribute–consequence–value linkage that consumers consider as important in mobile IPTV services. The study classifies consumers based on two dimensions (their gender and occupation) and presents hierarchical value maps of mobile IPTV services. For this, the study collects data on 112 potential users of mobile IPTV services by using the association pattern technique. The results indicate as the representative cognitive structure of men and students; as that of women; and as that of office workers. 相似文献
83.
In three studies, the authors show that Americans and South Koreans react differently to environmental advertising campaigns featuring assertive messages that threaten autonomous freedoms. The findings uphold their hypothesis that cultural differences determine whether consumers will show reactance to assertive advertising campaigns. Study 1 demonstrates that Americans are less receptive to an assertive recycling message using imperatives such as should, must, and ought and more receptive to a nonassertive message using could, might, and worth. South Koreans do not show the reactance response. Study 2, an energy-saving campaign, conceptually replicates the findings and further shows that perceived threat to freedom mediates the effects. Study 3 uses a realistic setting (i.e., online magazine) to further support the hypothesis that cultural differences affect attitudes toward assertive messages, but adds perceived politeness as an underlying second mediator. 相似文献
84.
One stream of research suggests that individuals in a collectivistic culture tend to follow the others’ choices in a group
choice setting (e.g., Markus and Kitayama 1991). Other research, however, suggests that the choices others make have little impact on the individuals’ choices in this cultural
context (e.g., Kim and Drolet 2003). The current research attempts to test these competing hypotheses by examining individuals’ choices in group choice contexts
(Ariely and Levav 2000). First, comparisons of 517 meal order slips from two local restaurants in Korea with simulated outcomes indicate a profound
group-level uniformity seeking in dish selections. Second, our field experiment reveals that members of a collectivist culture
tend to follow group members’ choices when group influence is evident. Unlike the previous findings of studies conducted on
individuals from Western cultures, selections made in accordance with the cultural norm do not result in the reduction of
emotional well-being for the collectivist cultural individuals. Finally, we provide more direct evidence for the hypothesized
role of culture by showing that the choices of individuals with collectivistic cultural backgrounds are associated with higher
uniformity-seeking tendency compared to those of individualistic cultural backgrounds. 相似文献
85.
Harjinder Gill John P. Meyer Kibeom Lee Kang-Hyun Shin Chang-Young Yoon 《Asia Pacific Journal of Management》2011,28(3):595-607
This study examined the nature of the relations between affective and continuance components of organizational commitment
(Meyer & Allen, 1991, Human Resource Management Review, 1: 61–89) and deviant workplace behaviors (DWB; Bennett & Robinson, 2003) in a sample of 120 Korean employees and their supervisors. As expected, we found that affective commitment was negatively
related, and continuance commitment was positively, albeit modestly, related to supervisor ratings of DWB. Implications for
the theory and practice are discussed. 相似文献
86.
This study aimed to capture the underlying quality dimensions (value antecedents) that distinguish between first‐timers and repeaters and that cultivate festival loyalty. Structural relationships were analyzed across the quality dimensions, value, and loyalty for first‐time and repeat visitors. Structural equation modeling revealed that program and convenient facilities alone were antecedents to value for repeaters, whereas food and souvenir, as well as program and convenient facilities, were value antecedents for first‐timers. Specifically, repeat visitors showed stronger relationships on program value and convenient facility value than did first‐time visitors. On the other hand, first‐time visitors associated more strongly with relationships on food value and souvenir value than did repeat visitors. This distinction resulted in a stronger value‐loyalty relationship for repeat visitors than for first‐time visitors. These findings contribute to the understanding of festival‐attendee behavior and thus, provide researchers and practitioners with insights into how to design a festival in such a way that promotes repeat visitors. 相似文献
87.
Comedic violence advertising has been increasing in the United States, but many studies thus far have been content analytic in nature. To gain a better understanding of who will find comedic violence ads humorous and thus have favorable brand perceptions, two experimental studies were conducted with gender identity as an influential factor. In Study 1, masculine individuals responded more favorably to highly violent and humorous ads than feminine individuals did. Study 2 varied the violence level in the comedic violence ads and found that when violence was low both masculine and feminine individuals responded similarly to the comedic violence ad, but when violence was high masculine individuals responded more favorably than did feminine individuals. Perceived humor was found to be an important mediator of comedic violence ad processing. Theoretical and practical implications of the findings are provided. 相似文献
88.
89.
Using a representative sample of the 2001 National School‐based Youth Risk Behavior Survey, this study investigated the contemporaneous and intertemporal relationship between the use of licit and illicit substances by American youth between the ages 12 and 18. The results indicated a strong contemporaneous relationship between smoking cigarettes, drinking alcohol, smoking marijuana, and using cocaine. The results supported the gateway hypothesis indicating that prior smoking of cigarettes is significantly associated with the probability of current marijuana and cocaine use, as prior drinking of alcohol is significantly associated with the probability of current marijuana and cocaine use. The results also showed that males had a higher probability of using cocaine than females, whereas black students had a higher probability of smoking marijuana and using cocaine than white students. Age and race were associated with marijuana and cocaine use, but cocaine use was further linked with the factors of gender, region, and metropolitan area. These findings could have implications for public policies regarding prevention. 相似文献
90.
Gawon Yoon † 《Bulletin of economic research》2005,57(4):369-389
Evidence is provided in this article for the existence of a stochastic unit root (STUR) in a proxy for the US risk‐free interest rate, in preference to a standard fixed unit root. The implications of the existence of the STUR, on estimating and testing the capital asset pricing model, are also examined through simulations. The effects of the STUR in the risk‐free interest rate, on conducting unit root tests for excess market returns and estimating the betas of assets, are found to be qualitatively similar to those of the standard (fixed) unit root. Thus, this article confirms the conjecture of Markellos and Mills (2001 , Applied Economics Letters, 8, pp. 499–502) on the risk‐free interest rate following near‐integrated processes, at least for a STUR. 相似文献