Functional marketing plan development in department store retailing

Retailers are now implementing the types of formal marketing planning programs that have long characterized consumer goods firms. The functional marketing plans that are developed tend to be a year or less in duration. The primary responsibility for developing the plans resides with the general merchandise manager. The planning efforts of the retailing executive, in spite of their short term nature, do reflect an awareness of the importance of understanding the strengths and weaknesses of competitors and of the need to spell out issues involving profit planning, sales promotion planning, merchandise addition/deletion decisions, and issues involving inventory/physical distribution. A variety of marketing plans are developed. Separate plans are developed by merchandise lines in many organizations. The authors wish to express their appreciation to The Conference Board for permission to use the questionnaire, with modifications, underlying research for The Marketing Plan, Report No. 801, The Conference Board, 1981, as the basis for formulating the questionnaire used in this research     

Protectionism, Intellectual Property, and Consumer Protection: Was the Uruguay Round Good for Consumers?

Critics of the Uruguay Round of the GATT have contended that its provisions threaten the ability of individual nations to enact and keep in place strong consumer protection measures. Agreements regarding non-discriminatory treatment and protection of intellectual property, critics believe, undermine important consumer policies designed to promote consumer health, safety, and information. This paper reviews the arguments and evidence regarding the potential of the Uruguay Round agreements to threaten consumer protection. Although the potential for such threats does exist, the record to date does not suggest any significant retreat from consumer protection due to free trade agreements.     

The Origins of the German Corporation - Finance, Ownership and Control

The ownership of German corporations is quite different today from that of Anglo-American firms. How did this come about? To what extent is it attributable to regulation? A specially constructed data set on financing and ownership of German corporations from the end of the 19th century to the middle of the 20th century reveals that, as in the UK, there was a high degree of activity on German stock markets with firms issuing equity in preference to borrowing from banks, and insider and family ownership declining rapidly. However, unlike in the UK, other companies and banks emerged as the main holders of equity, with banks holding shares primarily as custodians of other investors rather than on their own account. The changing pattern of ownership concentration was therefore very different from that of the UK with regulation reinforcing the control that banks exercised on behalf of other investors.     

Structure and Ownership of East German Enterprises

This paper investigates the process by which East German enterprises have been privatized and their resulting ownership and control structure. A corporate system with a very high level of concentration of ownership has been created. This is particularly closely associated with ownership and direct control by West German companies. The paper argues that this has allowed East German enterprises to gain access to finance, markets, and managerial skills which they might otherwise have been denied. The resulting "insider" system of corporate control will over time allow East German companies to participate in the control of their own and West German companies. The Treuhandanstalt has organized the privatization process to achieve certain industrial and social objectives. It has broken up the large multiplant enterprises to an extent that East German enterprises are now smaller than their West German counterparts. It has used informal liquidations rather than formal bankruptcies to be able to achieve its objectives. Privatizations have not involved the flotation of companies on the stock market. Instead, the Treuhand has arranged share and asset transfers on a scale which is in excess of merger activity commonly observed in the West. J. Japan. Int. Econ., Dec. 1995, 9(4), pp. 426–453. University College London, Wissenschaftszentrum Berlin, and CEPR; Oxford University and CEPR     

Trade Policy Platforms of Competing Parties: What Makes Them Different?

Theoretical voting models predict convergence of two parties' trade policy platforms. In contrast, real-world observations reveal substantial differences in the platforms of competing parties. This paper modifies the standard probabilistic voting model in a way that allows for divergence of policy platforms. Two parties are shown to adopt different policy platforms if the impact of trade policy choices on expected election outcomes depends on the specific identity of the policy-promising party; that is, if the chance to win depends not only on what trade policy is promised but also on which party does the promising.     

Export instability and economic development: The case of Colombia

Zusammenfassung Instabilit?t der Exporte und wirtschaftliche Entwicklung: Der Fall Kolumbien. — In diesem Artikel wird über ein Forschungsvorhaben berichtet, in dem die l?ngerfristigen Wirkungen instabiler Exporte auf die wirtschaftliche Entwicklung untersucht werden. Als Analyseinstrument dient ein gesamtwirtschaftliches Modell des allgemeinen Gleichgewichts, das für ein recht typisches rohstoffexportierendes Entwicklungsland, n?mlich Kolumbien, spezifiziert wurde. Das Ergebnis stützt die These, da\ Exportinstabilit?t die wirtschaftliche Entwicklung beeintr?chtigt. Eine st?rkere, durch instabile Exporte induzierte gesamtwirtschaftliche Instabilit?t führt einerseits zu h?heren Ersparnissen und andererseits dazu, da\ die Regierung mehr internationale Reserven nachfragt, um bei gr?\eren transitorischen exogenen Schocks stabilisierend eingreifen zu k?nnen. Insgesamt ergibt sich, da\ bei Einkommensinstabilit?t die Reservenachfrage der Regierung die “freiwillige” Ersparnis der Konsumenten übersteigt, so da\ die realen Investitionen in der Gesamtwirtschaft betr?chtlich sinken. Dies hat negative Folgen für die gegenw?rtige Wohlfahrt und auf l?ngere Sicht auch für das Wirtschaftswachstum in Kolumbien. Von daher kann man schlie\en, da\ internationale wirtschaftspolitische Ma\nahmen, die das Halten einer instabilit?tsbedingt h?heren Reserve in Kolumbien überflüssig machen würden, dem Lande helfen k?nnen, die sch?dlichen Wirkungen der Instabilit?t zu vermeiden.

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Résumé L’instabilité des exportations et le développement économique: Le cas de la Colombie. — Cet article donne un rapport sur des recherches regardant les effets de l’instabilité des exportations sur le développement économique. L’auteur applique un computable modèle d’équilibre général pour étudier l’impact des fluctuations des exportations sur l’allocation des ressources et le revenu en Colombie, un assez typique pays en voie de développement qui exporte des matières premières. L’analyse supporte la proposition que l’instabilité des exportations est au détriment du développement économique en Colombie. Une instabilité plus haute dans l’économie nationale associée avec l’instabilité des exportations mène d’une part aux épargnes augmentées. D’autre part le gouvernement demande des réserves internationales de plus afin de stabiliser l’économie s’il y a des grands chocs exogènes transitoires. L’auteur arrive au résultat que la demande de réserve gouvernementale excède le montant des ressources mis à disposition par les épargnes volontaires des consommateurs de sorte que l’investissement réel agrégé doit baisser considérablement. Cela a des conséquences négatives pour le bien-être et à long terme aussi pour la croissance économique en Colombie. Sur la base de ces résultats on peut conclure que des mesures qui rendraient inutiles une augmentation des réserves internationales aideraient la Colombie à surmonter les effets adverses de l’instabilité.

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Resumen Inestabilidad de las exportaciones y desarrollo económico: el caso de Colombia. — El presente artículo informa sobre la investigación sobre los efectos de la inestabilidad de las exportaciones sobre el desarrollo económico. Se utiliza un modelo de equilibrio general computable para estudiar el impacto de las fluctuaciones de exportación sobre la asignación y el ingreso en Colombia, un típico país en desarrollo exportador de materias primas. El análisis efectuado en este artículo da sustento a la proposición que la inestabilidad de exportación es perjudicial para el desarrollo económico en Colombia. Una mayor inestabilidad asociada con inestabilidad de las exportaciones conduce por un lado a mayores ahorros. Por el otro lado el gobierno demanda mayores reservas internacionales con el fin de ejercer una influencia estabilizadora ante la presencia de largos estremecimientos exógenos transitorios. Resulta que la demanda del gobierno por reservas excede la cantidad de recursos proporcionada por los ahorros ?voluntarios? de los consumidores en vista de ingresos inestables, de tal manera que la inversión real agregada tiene que disminuir considerablemente. Esto tiene consecuencias negativas para el bienestar y en el largo plazo también sobre el crecimiento económico de Colombia. Sobre la base de estos resultados se puede concluir que las medidas que conducen a aumentar las reservas internacionales en vista de inestabilidad en las exportaciones, innecesariamente ayudaría a Colombia a sobreponerse a los efectos adversos de la inestabilidad.