A rose by any other name …: Color‐naming influences on decision making

Companies dealing in colors (e.g., paint companies, the cosmetic industry) spend enormous amounts of time and money selecting names to accompany their various product lines in an attempt to maximally appeal to and lure in consumers. In two experiments, the current research examines the extent to which such naming strategies have an impact on consumer behavior. Across both experiments, participants rated either color swatches (Experiment 1) or products (Experiment 2) that had either generic names (e.g., brown) or fancy names (e.g., mocha) attached to them. The results of each experiment revealed that names significantly influence how colors are perceived, and that fancy names result in significantly more favorable ratings than do generic names. Both theoretical and applied implications of this phenomenon are discussed. © 2006 Wiley Periodicals, Inc.     

Bicycle-related injuries: Injury,hazard, and risk patterns

Abstract

This paper provides the results of a U.S. Consumer Product Safety Commission (CPSC) study to determine the circumstances involved in bicycle-related injuries treated in U.S. hospital emergency rooms. It also includes information from a CPSC exposure survey of the U.S. population of bicycle users and their patterns of bicycle and helmet use. Together, these data were used to identify and evaluate risk factors currently associated with bicycle use in the United States

Risk models identified factors specifically associated with injuries to children and to adults. Children were at particular risk of injury, and appeared to be especially vulnerable to head injury. In addition, the risk of injury for children was significantly increased when riding in non-daylight conditions. For both adults and children, there was a higher risk of injury on streets than in such areas as bike paths or unpaved surfaces. While some problems associated with bicycle assembly, operation, and maintenance were observed, the data did not suggest that any mechanical remedy is likely to reduce injuries substantially.     

Myth-busting and entrepreneurship policy: the case of high growth firms

Abstract

Promoting high growth firms (HGFs) has become a strong fixation within enterprise policy. This is a debate article seeking to examine and challenge the mythology perpetuated by policy makers and embedded within high growth entrepreneurship policy frameworks. Within the article we argue that a number of distinctive ‘myths’ have become deeply embedded within these policy frameworks. Such myths have been built on misconceived preconceptions of HGFs, which has resulted in policy-makers taking a myopic view of these firms. A key aim of the paper is to highlight how false perceptions of HGFs translate into inappropriate policy interventions. The paper challenges some of the most commonly held myths about these firms (that they are predominantly young, small, high-tech, VC-backed, university spin-outs, who grow in an orderly organic fashion, operating similarly irrespective of location) and identifies a clear mismatch between how policy makers perceive HGFs and what they actually look like in reality. Suggestions for the design of future policy approaches are forwarded.     

The Effect of Nativity, Ethnicity and Race on the Earnings of Cape Verdean Americans

This paper estimates the net effects of nativity, ethnicity and race on the earnings of Cape Verdean Americans, a small, Afro-European group who speak a Portuguese-based Creole. While in their homeland, most Cape Verdeans identify as mestiço, but in America they are usually perceived as black. The data come from the 2000 US Census and the American Community Survey (2000–2007); Native Born Non-Hispanic Whites and African Americans serve as benchmarks. The results show that, controlling for pre-migration education, foreign birth is not a handicap; indeed, for women it is an advantage. Ethnicity too is never a handicap and occasionally an advantage. Race, on the other hand, penalizes males. Native born Cape Verdean men who identify as “Other”, “Black Other” or “Black” earn significantly less than NBNH Whites. On the other hand, regardless of racial identity, Native born Cape Verdean women earn at least as much as NBNH Whites. Finally, one subgroup of native born Cape Verdean men and women, those who identify racially as “Black”, earn slightly more than African Americans.     

An investigation into sexual orientation discrimination as an explanation for wage differences

This study explores the effects of sexual orientation on earnings. It is found that, ceteris paribus, men living with male partners tend to earn less than other men, and women living with female partners tend to earn more than other women. These earnings differentials tend to vary by region. They also vary by education and occupation for men, and with the presence of minor children for women. In addition, the age-earnings profiles of women living with female partners tend to be higher, flatter, and less concave than those of other women.     

Mediator Pressing Techniques: A Theoretical Model of their Determinants

In this article, we note that mediation is an effective method for resolving conflicts and has been utilized worldwide. Despite extensive research on the process, scholars do not understand why mediators employ the techniques that they do. To address this deficiency, we draw upon the control model as an organizing theoretical framework and present predictions for the effects of eight factors (disputant aspirations, stage of the mediation, inadequate progress, previous use of pressing, mediator’s power, disputants’ flexibility, culture, and dispute type) upon one set of techniques—mediators’ pressing. Subsequently, we discuss the practical and theoretical implications of our predictions.     

Advances in consumer education: European initiatives

The purpose of this article is to inform the reader of developments in consumer education in the European Union and to present future directions for policy and research. The article responds to a call for more consumer education and the promotion of sustainable consumption. It makes a case for the benefits of studying the dynamic multi‐country process of developing coordinated consumer education curriculum and resources involving academics, government officials and non‐governmental organizations, ultimately affecting millions of students. The review of select initiatives, questions posed and subsequent recommendations highlights the complexity of the issues surrounding economic viability and the pedagogical and social value of transnational consumer education initiatives.