Bringing the brand to life: Structural conditions of brand-consistent employee behavior

Continuous brand success can be realized only if the brand promise that is communicated through mass media campaigns is lived up to by customer contact employees. In fact, discrepancies in brand experience may lead to customer confusion and dissatisfaction. However, what does that mean to brand managers? A survey among marketing managers shows that a reorganization of brand management routines is needed in order to bring the brand to life: informal management techniques and employee empowerment are required instead of formal management activities. In this article, we elaborate first steps for the implementation and maintenance of behavioral branding considering findings of our survey as well as implications from management focus groups and best practice examples.     

Das Erneuerbare-Energien-Gesetz und die Industriestrompreise

Die herrschende Meinung geht davon aus, dass durch die Umlage der F?rderung nach dem Erneuerbare-Energien-Gesetz (EEG) auf die Letztverbraucher die Strombezugskosten der Unternehmen steigen und ihre Wettbewerbsf?higkeit sinkt. Wie setzt sich der Strompreis zusammen und wovon ist die Strompreisbildung abh?ngig? Welche Wirkung hat das EEG auf den Gro?handelsstrompreis?     

The Climate Policy of the European Union

There is now almost universal agreement that climate change, with potentially disastrous consequences, is happening and that it is contributed to by human activities. This Forum is dedicated to the discussion of various aspects of the European Union's climate policy, e.g. the EU's future role in the global effort to combat global warming, the efficiency of its climate strategy, the design of a new rule for sharing the corresponding burdens fairly among member states, and the interrelationships between the Union's climate policies, on the one hand, and its energy and transport policies, on the other. * and member of the German Advisory Council on Global Change (WBGU). The author wishes to thank Helen Bicknell (Mainz University of Applied Sciences), Oliver Deke (WBGU) and Jürgen Schmid (ISET, Department of Efficient Energy Conversion at the University of Kassel) for their helpful comments. ** This contribution is based on a Jean Monnet Lecture held at Aarhus University on 19 March 2007. The author would like to thank Harri Kalimo for valuable comments.     

ENERGY EFFICIENCY EVALUATION IN MANUFACTURING THROUGH AN ONTOLOGY‐REPRESENTED KNOWLEDGE BASE

Improving energy efficiency in a manufacturing company through an energy management system requires active participation of different stakeholders and involvement of different organizational entities and technical processes. Interoperability of stakeholders and entities is the key factor to achieve a successful implementation of an energy management system. Researchers have been developing approaches in applying ontologies to address interoperability issues among humans as well as machines. Ontologies have also been used for knowledge representation in different domains, such as energy management and manufacturing. In recent years, researchers have developed knowledge‐based intelligent energy management systems in buildings, especially households, which use ontologies for knowledge representation. In the manufacturing domain, ontologies have been used for knowledge management in order to provide a common formal understanding between the stakeholders, who have different background knowledge. This paper proposes an approach to apply ontology to allow knowledge‐based energy efficiency evaluation in manufacturing companies. The ontology provides a formal knowledge representation that addresses the interoperability issues due to different human stakeholders as well as machines involved in the energy management system of the company. This paper also describes the methods used to construct and to process the ontology. Copyright © 2013 John Wiley & Sons, Ltd.     

Reducing nutrient loads from dairy farms: a bioeconomic model with endogenous feeding and land use

Growth trends of animal farming pose a threat to water quality around the world. To find cost‐efficient means to reduce nutrient loads from agriculture, detailed information on the abatement measures need to be incorporated in bioeconomic models. This study presents a theoretical framework that covers both animal and crop operations on farms. It describes the farmer decision making problem and incorporates nonlinear functions to capture the economic and biological aspects of the problem. The model is applied to Finnish dairy farms. The abatement cost functions are derived for nitrogen and phosphorus. Results indicate that abatement measures on fields should precede dietary changes.     

Statistic problems regarding tuberculosis infection and morbidity of tuberculosis

The statistic relations between tubercular infection and morbidity are comparatively complicated, partly because the infection rate will depend on age and calendar time, partly because of the varying interval (latent period) which may pass from the time of infection to the disease. A theoretical analysis of these relations may possibly count on a certain amount of interest to future statistic investigations regarding tuberculosis. It is my opinion that too little attention lias been paid to them in many of the investigations which have hitherto been carried out.     

Wissenstransfer in der Betriebswirtschaftslehre: Eine Untersuchung anhand ausgewählter akademischer Zeitschriften in Deutschland und Frankreich

Reviewing and analyzing new research outcomes are important prerequisites for scientific progress. If one interprets science as a universal pursuit of knowledge development, transparency and communication between national scientific systems are indispensable in order to realize international knowledge transfer and diffusion. This article examines on the basis of scientific journals in business administration in Germany and France how and to what extent such a transfer is currently taking place. The results show a high degree of isolation.     

Strategy,political regulation and management control in the public sector: Institutional and critical perspectives

This paper mobilizes institutional and critical theories in examining how evolving management control practices, inspired by the balanced scorecard, mediated the process of strategy formation in a Swedish central government agency. Particular attention is paid to how this process was conditioned by external, political regulation of the organization. Contrary to popular conceptions of strategy and strategic management as emerging alternatives to political regulation in the public sector, the study shows how the meaning of the notion of strategy became intricately intertwined with government regulation. Whilst this affirms the tendency of organizations to comply with institutional pressures exerted by dominant constituencies, the analysis also shows how the unfolding strategy discourse gradually narrowed the meaning of the notion of strategy permeating the organization. The extension of an institutional perspective to incorporate more critical insights highlights how this process fostered some “unintended” consequences with a detrimental impact on organizational practices aimed at achieving broader social objectives. In so doing, I draw attention to how the unobtrusive power of evolving strategy discourses conditions conceptions of organizational performance and relevant constituent interests. The implications for future management accounting research combining institutional and critical theories are discussed.     

A note on the connection between factorial series distribution and zero-truncated power series distribution

Summary

The main purpose of this note is to call attention to the close relationship between the problem of estimating the parameter of a zero-truncated power series distribution and the problem of estimating the parameter of an associated factorial series distribution. We also extend a known recurrence property for the Poisson case to the binomial and negative binomial cases.