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排序方式: 共有135条查询结果,搜索用时 15 毫秒
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83.
Role of social media in online travel information search 总被引:1,自引:0,他引:1
Social media are playing an increasingly important role as information sources for travelers. The goal of this study is to investigate the extent to which social media appear in search engine results in the context of travel-related searches. The study employed a research design that simulates a traveler's use of a search engine for travel planning by using a set of pre-defined keywords in combination with nine U.S. tourist destination names. The analysis of the search results showed that social media constitute a substantial part of the search results, indicating that search engines likely direct travelers to social media sites. This study confirms the growing importance of social media in the online tourism domain. It also provides evidence for challenges faced by traditional providers of travel-related information. Implications for tourism marketers in terms of online marketing strategies are discussed. 相似文献
84.
Solidarity, i.e., an individual's feelings of devotion and commitment to others in a collective, is one of the defining features of social movements. It is regarded as a key motivator of collective action in that it collectivizes what would otherwise remain individual experiences and emotions. However, as social movements are increasingly relying on Internet technology, particularly social media, for instrumental and expressive communication, some question whether solidarity plays any role in e-movements at all. Others propose that new forms of solidarity are developing in these mediated environments. Since most prior research fails to account for the role of physical bodies in online social movements, the objective of this paper is to explore the roles and forms of solidarity in contemporary social movements that hybridize online and physically-embodied action. To this end, we develop a multi-faceted and practice-based definition of solidarity through which we read two configurations of a social movement called My Stealthy Freedom (MySF), which opposes the compulsory veiling laws (i.e., hijab) in Iran. In both enactments of MySF, the activists' physical bodies played a significant role in the social movement's online presence but the forms of solidarity they produced differed. We therefore theorize the role of materiality – particularly social media and activists' physical bodies –in social media activism. 相似文献
85.
Abstract. Controllability of longer‐term interest rates requires that the persistence of their deviations from the central bank's policy rate (i.e. the policy spreads) remains sufficiently low. This paper applies fractional integration techniques to assess the persistence of policy spreads of euro area money market rates along the yield curve. Independently from anticipated policy rate changes, there is strong evidence for all maturities that policy spreads exhibit long memory. We show that recent changes in the operational framework and the communication strategy of the European Central Bank (ECB) have significantly decreased the persistence of euro area policy spreads and, thus, have enhanced the ECB's influence on longer‐term money market rates. 相似文献
86.
Innovative versus incremental new business services: Different keys for achieving success 总被引:7,自引:0,他引:7
In companies where new product development plays an important strategic role, managers necessarily contend with a portfolio of projects that range from high technology, new‐to‐the‐world, innovations to relatively simple improvements, adaptations, line extensions, or imitations of competitive offerings. Recent studies indicate that achieving successful outcomes for projects that differ radically in terms of innovativeness requires that firms adjust their NPD practices in line with the type of new product project they are developing. Based on a large‐scale survey of managers knowledgeable about new product development in their firm, this study focuses on new business‐to‐business service projects in an attempt to gain insights about the influence of product innovativeness on the factors that are linked to new service success and failure. The research results indicate that there are a small number of “global” success factors which appear to govern the outcome of new service ventures, regardless of their degree of newness. These include: ensuring an excellent customer/need fit, involving expert front line personnel in creating the new service and in helping customers appreciate its distinctiveness and benefits, and implementing a formal and planned launch program for the new service offering. Several other factors, however, were found to play a more distinctive role in the outcome of new service ventures, depending on how really new or innovative the new service was. For low innovativeness new business services, the results suggest that managers can enhance performance by: leveraging the firm's unique competencies, experiences and reputation through the introduction of new services that have a strong corporate fit; installing a formal “stage‐gate” new service development system, particularly at the front‐end and during the design stage of the development process; and ensuring that efforts to differentiate services from competitive or past offerings do not lead to high cost or unnecessarily complex service offerings. For new‐to‐the‐world business services, the primary distinguishing feature impacting performance is the corporate culture of the firm: one that encourages entrepreneurship and creativity, and that actively involves senior managers in the role of visionary and mentor for new service development. In addition, good market potential and marketing tactics that offset the intangibility of “really new” service concepts appear to have a positive performance effect. 相似文献
87.
Marinel Gerritsen Catherine Nickerson Andreu van Hooft Frank van Meurs Hubert Korzilius Ulrike Nederstigt 《Journal of Global Marketing》2013,26(4):349-365
ABSTRACT Although English has been shown to be the most frequently used foreign language in product advertisements in countries where it is not the native language, little is known about its effects. This article examines the response to advertisements in English compared to the response to the same ad in the local language in Western Europe on members of the target group for which the ad was intended: 715 young, highly educated female consumers. The use of English in a product ad does not appear to have any impact on image and price of the product, but it does affect text comprehension: the meaning of almost 40% of the English phrases was not understood. These results were the same for all countries involved in the study, irrespective of whether the respondents’ (self-) reported proficiency in English is high or low. 相似文献
88.
Ulrike Neyer 《The German Economic Review》2007,8(3):428-446
Abstract. This paper analyses the consequences of asymmetric information in credit markets for the monetary transmission mechanism. It shows that asymmetric information can not only reinforce but can also weaken or overcompensate the effects of the standard interest rate channel. Crucial is that informational problems lead to an external finance premium that can be positive or negative for marginal entrepreneurs. Tight money may lead to an increase in the absolute value of this premium, implying that there is a credit channel of monetary policy, but its working direction is ambiguous. 相似文献
89.
Ulrike Vogelgesang 《World development》2003,31(12):2085-2114
This paper analyzes repayment determinants for loans from Caja Los Andes, a Bolivian microlender. The analysis focuses on the influence of recent changes in Bolivia. In particular, we examine the effects of the rapidly growing supply of microloans, the increasing competition, a rising level of indebtedness among microentrepreneurs, and the recent economic crisis. Our results show a twofold influence structure of competition and indebtedness. First, clients with loans from multiple sources at the same time are found to be more likely to default than others. Second, clients with given characteristics have an overall better repayment behavior in areas with higher competition and a higher supply of microloans. 相似文献
90.
Eco-Labeling and Stages of Development 总被引:1,自引:0,他引:1
The paper examines the effectiveness of eco-labeling in providing a market-based solution to the under-consumption of eco-friendly products in developing and developed countries. The authors show that whether labeling is an effective device in solving the problem of asymmetric information between sellers and buyers, or whether false labeling severs the link between willingness to pay and environmental conscious production choices, depends crucially on how monitoring intensities respond endogenously to economic growth, openness to trade, and technology transfers. In particular, by accounting for endogenous policy responses to economic growth, it is shown that an inverted-U relationship exists between consumer spending on eco-unfriendly products and national income. In addition, while international trade unambiguously benefits the environment in the presence of eco-labeling with perfect enforcement, trade openness may nevertheless delay the turning point of the growth and environment relationship, when the cost of enforcement falls disproportionately on developing countries, and when environmental policies are employed to reap terms-of-trade gains. 相似文献