B2C e-Commerce 2000 2010: What Experts Predict

This article reports on a series of annual surveys of how a panel of experts expect usage of online channels to develop between now and 2010 in Europe and North America. The bursting of the internet bubble is not expected to reduce consumer usage of the Web for e-commerce. Indeed, in the latest survey, the experts again revise upwards their earlier predictions of European online adoption and usage in the home. The survey covers the following: online access at home; consumer choice of access channels; volume of e-commerce and each channel's relative importance; the impact of mobile; barriers to B2C e-commerce; and regional differences.     

转型论者应该止步吗?

在用什么方法分析研究东欧的民主化问题上,本文的看法有四点:关于东欧与南欧之间的比较的辩论,不应该变为区域研究与比较研究之间的那种早已过时的辩论;施米特和卡尔把比较研究与区域研究描述成对立的两极,是错误的;东欧与南欧之间存在着实质性的区别,对它们之间进行比较会出现很多问题;尽管如此,作者还是认为,有许多理由来进行这样的比较.     

The erosion of repeat-purchase loyalty

A large-scale longitudinal analysis is used to study the repeat-purchase rates of brand buyers in stationary markets. The data cover the leading brands in a number of frequently purchased grocery categories in three countries. We find that, in the medium term, there is a systematic but limited loss of repeat-purchase loyalty; across nine markets, erosion (the proportionate fall in repeat-purchase loyalty) averages 15 percent in the first year for the brands studied. Erosion does not differ by weight of purchase: similar rates are found for light, medium, and heavy buyer-segments. Brand leaders are found to have a lower erosion than smaller brands.     

Measuring agricultural knowledge and adoption

Understanding the tradeoffs in improving the precision of agricultural measures through survey design is crucial. Yet, standard indicators used to determine program effectiveness may be flawed, and at a differential rate for men and women. We use a household survey from Mozambique to estimate the measurement error from male and female self‐reports of their adoption and knowledge of three practices: intercropping, mulching, and strip tillage. Despite clear differences in human and physical capital, there are no obvious differences in the knowledge, adoption, and error in self‐reporting between men and women. Having received training unanimously lowers knowledge misreports and increases adoption misreports. Other determinants of reporting error differ by gender. Misreporting is positively associated with a greater number of plots for men. Recall decay on measures of knowledge appears prominent among men but not women. Findings from regression and cost‐effectiveness analyses always favor the collection of objective measures of knowledge. Given the lowest rate of accuracy for adoption was around 80%, costlier objective adoption measures are recommended for a subsample in regions with heterogeneous farm sizes.     

A Comparison of Print Advertisements from the United States and France

Abstract

This study extends the research on cross-cultural advertising by comparing print advertisements from the United States and France in terms of emotional appeals, information content, and use of humor and sex. A content analysis of advertisements from two types of magazines from the United States and France revealed that French advertisements make greater use of emotional appeals, humor, and sex appeals. Advertisements from the United States were found to contain more information cues.     

Trends in living conditions and satisfaction among poorer older South Africans: objective and subjective indicators of quality of life in the October Household Survey

The majority of South Africa's older population is income poor and lives in multigeneration households. Since the first democratically elected government came into power in 1994, South Africans have been promised ‘a better life for all’. A range of policies and programmes has been implemented to improve the living standards and quality of life of the poor. The article asks how the older poor have benefited from government interventions in the period 1995–8. Drawing on data compiled from Statistics South Africa's household surveys in 1995 and 1998 (n=20 000–30 000 households), a set of over 35 objective and subjective indicators broken down by income and younger and older households is reviewed. Older households include at least one member over 60 years of age. Results show that access to services and opportunities improves systematically from poor to rich households. Major material gains for the poor and older households during the review period include access to clean water, electricity and home ownership. Older poor households with better access to services and opportunities are more likely to express overall satisfaction with their living circumstances. The study concludes that the most effective mechanism for poverty alleviation appears to be the non-contributory, means-tested state old-age pension, which lifts some households out of the most disadvantaged bottom income group. Policies under discussion promise further opportunities for empowering poor households with older members.     

The impact of prior firm financial performance on subsequent corporate reputation

This study links corporate reputation, as measured byFortune magazine's Most Admired list, with firm financial performance. Seven measures of financial risk and return were collected for a sample of 149 firms from two time periods, 1981 and 1986. The mean score of four attributes from the 1993Fortune Most Admired list for the sample was then analyzed with the financial data through regression analysis. Two financial variables, Standard Deviation of the Market Return of the Firm and Return on Sales, explained between 0.12 and 0.14 of subsequent reputation. The implication for management is that they can affect a firm's subsequent reputation by lowering financial risk and controlling costs.Sue Annis Hammond is an Organizational Development Consultant based in Dallas, Texas. She has over ten years of internal consulting experience from her work at Meredith Corporation and Principal Financial Group. After taking time off from paid employment to complete a Masters of Organizational Development, she founded Kodiak Consulting, which specializes in the area of corporate culture change.John W. Slocum, Jr. holds the O. Paul Corley Chair in Management at the Cox School of Business at Southern Methodist University. He has received the Nicholas Salgo Distinguished Teaching and the Rotunda Outstanding Faculty Awards while on the faculty of SMU. He serves as a consultant to numerous organizations in the area of human resources management.