论广告传播在资本转换中的作用

布迪厄提出资本有经济资本、文化资本、社会资本等不同形态,并认为不同形态的资本之间是存在着相互转换的。在现实世界的资本转换之中,广告传播产生了积极的推动作用,并且随着广告业的纵深发展,这种推动作用会表现得越来越明显。     

中国低碳能源之战

<正>全球气候变化问题是人类迄今为止面临的规模最大、范围最广、影响最为深远的挑战之一,也是影响未来世界经济和社会发展、重构全球政治和经济格局的最重要因素之一。政府气候变化专门委员会(IPCC)第四次评估报告综合报告指出,气候变暖已经是一个可以证明的     

区域软实力与东莞经济转型初探

区域软实力是后工业经济时代经济增长的主要推动力,东莞可以通过大力发展和培育富有现代工业精神的区域文化、提升区域人力资源素质、改善和增加区域公共服务等举措来增强自身的软实力,突破经济发展瓶颈,实现经济成功转型。     

复义的自传——库切寓言的后殖民背景

库切的作品在内容和形式上都鲜有重复自己之处,但经由寓言化书写的梳理,我们可以把库切的作品串联起来。寓言化书写不是库切肇始的,库切的寓言也不是最有特色的。但是当我们把库切的寓言化书写放置回南非语境,放置回后殖民语境的大背景,对库切的寓言化书写就会有新的领悟。     

于秦峰:用心书写妙府传奇

走进即墨妙府老酒,那“千里之堤,毁于蚁穴!质量是命,安全是天”的警示语,让我们读懂了妙府的执着与追求;那古朴悠远的“古遗六法”和精心设计的“妙府文化长廊”,让我们体验了妙府的品质与精神;那享誉全球的妙府文化墙,让我们感受了“心法自然”的和谐与本真……     

Water pricing with household surveys: A study of acceptability and willingness to pay in Chongqing,China

In determining domestic water prices, policy makers frequently need to use demand-side information rather than only rely on supply-side data as previously did, and household surveys are often conducted to collect information on the demand side. This paper presents a multiple bounded discrete choice (MBDC) survey model for collecting information about acceptability of different water prices by different types of households and estimating households' willingness to pay for water service improvement. The results obtained from MBDC surveys can be directly utilized in the development of water pricing and subsidy policies. An empirical MBDC study is conducted in Chongqing, China, where domestic water service quality was seriously inadequate, but financial resources were insufficient to improve the service quality. With a survey of 1500 households in five suburban districts in Chongqing Municipality, this study shows that a significant increase in water price is economically feasible as long as the poorest households are properly subsidized. The analysis also indicates that the order in which hypothetical prices are presented to the respondents with the MBDC method can systematically affect the answers and should be taken into account when designing such survey instruments.     

泊里红席

“炕上没有席,脸上没有皮”。往胶南市泊里镇一带,几乎家家户户都有在炕上铺红席的习俗,无论娶媳妇还是过年,泊里红席在当地常常是亲戚朋友间互相赠送的高档礼品。实际上,泊里红席的编织和使用,已经在当地有上千年的传承历史。     

别样的元宵节

正月十五元宵节是中国最传统的节日之一,家人亲友相聚一堂热热闹闹地包饺子、吃汤圆、放鞭炮、祈求家人平安幸福……许许多多的中国家庭都以同样隆重而传统的形式度过这一天。然而,对于青岛的一些家庭而言,由于克利伯帆船队员的到来,他们的元宵节和往年大不一样。