Impact of empathy with nature on pro-environmental behaviour

Existing studies show the role of empathy with nature in improving attitudes toward the environment. This article demonstrates that induced empathy with nature can improve environmental behaviours and commitments. We find that environmental commitment and behaviour are positively affected by empathy with nature and establish a causal model between empathy with nature and pro-environmental behaviour. We further investigate the relationship between self-construal (interdependent or independent), empathy with nature (existing or non-existing) and pro-environmental behaviour. The results indicate that participants who have empathy with nature display stronger pro-environmental behaviour, particularly in the private domain. Commitment to the environment plays a mediating role in this relationship and self-construal plays a moderating role. Specifically, for individuals with interdependent self-construal, empathy with nature promotes pro-environmental behaviour, whereas for individuals with independent self-construal, empathy with nature has no statistically significant effect on pro-environmental behaviour.     

Does character's gender matter in inspirational brand story? Exploring the moderating effect of gender role conformity

Inspirational brand story is a widely used marketing strategy in brand building. However, few empirical studies have investigated the underlying mechanism and boundary conditions of a successful brand story strategy. The current study examined the influence of lead character's gender in inspirational brand story on consumer–brand identification based on the social identity theory, benevolent sexism, and gender schema theory. Results from two experiments demonstrated that the gender of inspirational brand stories has an impact on consumer brand identity through the mediation effect of sympathy. Compared with a male character, a female character elicits viewers' sympathy, which results in high brand identification. Such a gender effect is stronger when there is a high level of perceived gender role conformity. Theoretical and managerial implications are discussed.     

无视科学底线的大胆创新-陈禹、谢康《知识经济的测度理论与方法》评述

中国人民大学出版社在1998年出版了一套《知识经济时代丛书》,作者多是信息科学、管理科学和经济科学方面的专家学者。其中中国人民大学信息学院院长、中国信息经济学会副理事长陈禹教授和中山大学谢康副教授(均为"作者简介"的职称和职务)合著的《知识经济的测度理论与方法》(以下简称《测度》)引人注目。因为"知识经济"的测度是一个困难的问题。     

网络口碑营销研究进展述评

本文对CNKI和ISI数据库中167篇网络口碑营销的文献进行了研究主题和研究方法的分析。结果发现,国内在网络口碑营销的研究内容和理论深度上与国外相比存在明显的滞后。国外研究主题侧重于网络口碑与消费者行为关系、网络口碑效应以及网络口碑可信度等方面。国外以调查实证和实验研究方法为主,国内则以描述性为主。未来可以通过调查或实验方法就中性网络口碑的作用以及网络口碑作用机理等开展研究。     

车险电销客户投保体验迫切改进点的数据挖掘

本文旨在从车险电话销售客户体验调研数据中寻找到车险电话销售客户投保体验的最迫切改进点,以期用较低的成本投入有效地提高车险电话销售成功率和产能。使用SPSS MODELER数据挖掘软件,遵从CRISP—DM数据挖掘方法论,对调研数据进行数据挖掘,得到车险电话销售客户体验最迫切的改进点,并相应提出改进的政策建议。政策建议包...     

Are all investment decisions to subscribe to new stocks mindless?Investor heterogeneity and behavior in the process of subscribing to new stocks

The IPO process is a way for companies to improve their corporate governance and for investors to assess company quality.This paper posits that investor choices...     

Does the transformation of accounting firms’ organizational form improve audit quality?Evidence from China

In this study,we examine the effects of the transformation of accounting firms’organizational form on audit quality.We find that the transformation from limited...     

Institutional Monitoring: Evidence from the F‐Score

The extant literature shows that institutional investors engage in corporate governance to enhance a firm's long‐term value. Measuring firm performance using the F‐Score, we examine the persistent monitoring role of institutional investors and identify the financial aspects of a firm that institutional monitoring improves. We find strong evidence that long‐term institutions with large shareholdings consistently improve a firm's F‐Score and that such activity occurs primarily through the enhancement of the firm's operating efficiency. Other institutions reduce a firm's F‐Score. Moreover, we find evidence that, while monitoring institutions improve a firm's financial health, transient (followed by non‐transient) institutions trade on this information.     

浅谈施工现场临时用电安全防护措施

分析了在油气田建设工程施工阶段,临时用电存在的设备陈旧、安全管理不到位、保护接地线不按要求连接等安全隐患,提出了安全用电的具体防护措施。