Segmenting Mainland Chinese Tourists to Taiwan by Destination Familiarity: a Factor‐cluster Approach

This research examines the effectiveness of destination familiarity as a segmentation variable. Based on the traditional destination‐choice model, which suggests that customers might eliminate unfavorable destinations in the early stages of information search process, this research proposes that familiar customers should possess more favorable destination images and higher visiting intentions than unfamiliar customers. As the results confirm the positive effects of destination familiarity on destination image and travel intention, the effectiveness of destination familiarity as a segmentation variable is also verified. Copyright © 2011 John Wiley & Sons, Ltd.     

高铝粉煤灰加碱煅烧活化实验研究

研究了以氢氧化钠为助剂活化高铝粉煤灰的煅烧工艺。采用SEM扫描电镜观察了高铝粉煤灰显微状态下的形貌,X射线衍射表征高铝粉煤灰以及不同煅烧条件下所得产物的物相组成,得出高铝粉煤灰煅烧活化最佳工艺条件为：煅烧温度为850℃,保温时间为2 h,粉煤灰与氢氧化钠的质量比为1∶1.2。煅烧后的产物主要为可溶性的硅铝酸钠（Na Al Si O4）和硅酸钠（Na2Si O3）,原高铝粉煤灰中的石英、莫来石相基本消失,粉煤灰得到充分活化。     

21世纪中国国家形象传播管理战略的新探索

2011年1月17日,纽约时报广场的户外大屏幕上《中国国家形象片--人物篇》,在全球首次正式与公众见面.一些海外媒体把它称作为中国“国家公关”时代的来临.在全球化的背景下作为软实力之一的国家形象在新世纪凸现了其无可替代的重要性,良好的国家形象有利于国家全球地位的提升、国家利益的维护以及国家目标的实现.如何做好中国国家形象传播管理的大文章,我们需要关注“中国崛起”形象表述语的定位、“和谐世界”价值观的推广、世界公民素质的培育、企业品牌的锻造以及拥有国际话语权主流媒体的构建等关键要素的研究与探索,因为这些方面对中国国家形象的塑造与传播是至关重要的.     

“惩一”必然“儆百”吗?——监管处罚间接威慑失效研究

上市公司监管在提升上市公司质量、改善资本市场资源配置效率方面发挥着重要作用,本文基于高管联结的情景考察监管处罚间接威慑的有效性及其实现机理.研究发现,监管处罚发生后,违规公司财务错报明显减少,而其违规高管联结的未违规公司财务错报反而明显增加.深入研究发现,监管处罚发生后,违规高管更可能从未违规公司离职;但同时,积极发表否定意见的独立董事也主动从未违规公司离职,审计师对于未违规公司中高企的执业风险未有效调整审计决策.由此,上述公司治理的负面变化超过了正面调整,最终导致监管处罚间接威慑失效.最后,监管处罚间接威慑失效导致这些未违规公司的公司价值受到减损.综上表明,监管处罚要实现“惩一儆百”的治理效果,有赖于上市公司内外部治理机制的协调配合.这对于监管层完善上市公司监管制度以提升上市公司质量、深化资本市场改革具有重要启示.     

我国B2C交易信任问题模型初探

随着电子商务的快速发展和广泛应用,关于电子商务信任问题成为研究重点。基于国内外信任问题现状及模型的分析和研究,结合我国目前在电子商务交易中存在的信任问题,提出了我国B2C交易信任问题的初步模型和四个相关假设。并通过问卷调查收集原始的资料和数据,进行相关和回归分析,以验证该模型是适合我国情况的B2C电子商务交易的信任机制的通用模型,降低交易成本,增加企业信任,进一步扩大企业电子商务的应用范围,提高其使用效率并与国际接轨。     

中国能源生产率的影响因素分析

This paper identifies the determinants of energy productivity based on a basic economic growth model. Using panel data including 29 provinces from 1995 to 2007, we find that energy productivity is negatively associated with the industry sector share in GDP and the state-owned sector share in GDP, and is positively associated with the electricity share in energy consumption. In addition, we find that there exists a big gap of energy efficiency among eastern, middle and western region in China. Our results suggest that we should induce the industry development structure from the industrial sector to service sector, prompt the reform of state-owned enterprises, as well as improve the energy consumption structure dominated by coal to diversified cleaning energy.      

The effects of sales promotion strategy,product appeal and consumer traits on reminder impulse buying behaviour

This article investigates factors of marketing communications and consumer characteristics that induce reminder impulse buying behaviour. Study 1 applies the antecedent, process and consequence approach to investigate the essential differences between reminder impulse buying and pure impulse buying. The results of Study 1 reveal that reminder impulse buying significantly differs from pure impulse buying on motivation, buying goal and decision evaluation. Study 2 further examines how sales promotion strategy might affect reminder impulse buying, with product appeal and consumer traits as moderating factors. Both sales promotion strategy and its interaction effects with product appeal are found to have significant influences on reminder impulse buying. Specifically, an instant‐reward promotion promotes stronger reminder impulse buying than a delayed‐reward promotion. Furthermore, both a utilitarian product appeal with a price discount promotion and a hedonic product appeal with a premium promotion can encourage greater reminder impulse buying.     

Overeducation and Undereducation and their Effect on Earnings: Evidence from Hong Kong, 1986–1996

The expansion of the higher education sector and the structural changes in the Hong Kong economy in the late 1980s raise the issue of the incidence of overeducation in the Hong Kong labor market. Using the 1991 Hong Kong Census, and the 1986 and 1996 Hong Kong By‐census data, the present study finds that the incidence of overeducation in Hong Kong is only a temporary phenomenon. The rate of return to education increased, while the premium to overeducation decreased, between 1986 and 1996. It also finds that there is a tradeoff relation between education and experience.     

牛奶纤维的发展与应用

牛奶纤维属于再生纤维中的再生动物蛋白质纤维。它在生产过程中无污染、不破坏环境,并且其使用后的废弃物能够自行降解,是21世纪的主要纺织原料之一。本文阐述牛奶纤维的发展历史、实际应用情况以及未来的发展。     

强化企业社会责任，构建和谐社会——从“民工荒”现象谈起

企业社会责任关系到全社会的健康和谐发展问题。“民工荒”现象说明我国企业社会责任仍处于淡漠期。构建和谐社会必须要强化企业社会责任。