The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures

ABSTRACT

The purpose of this article is to examine whether service convenience increases customer satisfaction that fosters customer loyalty in Indian commercial banks. A cross-sectional study of 352 retail banking customers through questionnaires was conducted. The population of the study is retail urban customers of banks in Rajasthan. Responses are analyzed using structural equation modeling. Dimensions of service convenience are decision convenience, access convenience, transaction convenience, benefit convenience, and postbenefit convenience. Decision convenience was found to influence customer satisfaction more than the other dimensions of service convenience. Customer satisfaction furthers customer loyalty. The article emphasizes the significance of SERVCON on customer satisfaction for the Indian banking sector. The direct impact of SERVCON on customer loyalty is also studied.     

Travel agency employees' career commitment and turnover intention during the recent global economic crisis

One hundred and eighty-four travel agency employees in South Korea participated in this study to examine (1) the effect of career commitment (CC) on employee turnover and (2) the moderating effect of job insecurity on the relationship between CC and turnover intention. This study was conducted during the recent global economic crisis and found that the participants of this study had a tendency to stay in their organization even though they felt insecure at work while having high CC. Managerial implications on career development and commitment of travel agency employees were discussed on the basis of the results of this study.     

Factors affecting the performance of entrepreneurial service firms

In the current climate, the importance of the role played by entrepreneurship as a palpable reality that enables economic growth at a macroeconomic level, and as a factor that favours the progress of companies at a microeconomic level, has made it the subject of continual analyses from many different perspectives and in a variety of contexts by researchers from around the world. In this study, Spanish entrepreneurial firms in the service sector are analysed in order to determine the factors that influence their performance.     

Heterogeneity of deal proneness: Value-mining,price-mining,and encounters

This study uncovers the heterogeneity of deal proneness in relation to the cost of deal shopping (e.g., time and effort) and shopping capital (i.e., skills and expertise in shopping). The possession of shopping capital determines the cost of deal shopping and how consumers take advantage of deals. Findings of in-depth interviews include: (1) different types of deal shopping—value-mining, price-mining, and encounters, (2) strategies of deal-prone consumers with a high level of shopping capital—creating shortcuts, prospective thinking, and engineering deals, and (3) the sources of deal gratification that result from different goals of deal-prone behaviors.     

Joint Advertising and Brand Congruity: Effects on Memory and Attitudes

This research examined how brand congruity in joint advertising affects individuals’ processing of advertising messages. An experiment was conducted whereby ads promoting two congruent or incongruent brands were presented to subjects under low versus high processing load. Results showed that advertising messages for congruent brands were better remembered under both high and low processing loads. However, ads with congruent brands led to positive attitudes only when subjects’ processing resources were constrained. These findings suggest congruent brands that appear in joint ads have a clear advantage over incongruent brands. The results have both practical and theoretical implications.     

试论旅游犯罪的原因

因旅游地居民物欲驱使、心态失衡、地域歧视;旅游服务机构的责任意识、职业道德意识、服务意识不强或旅游开发商不健康的经营理念;旅游者旅游道德意识、安全意识和责任约束意识不强等是导致旅游犯罪的主观原因。旅游法规不够健全、管理制度不规范、旅游犯罪案件处理不得力和旅游相关利益者保护机制的缺失等旅游业保障机制不足;地理环境、气候或季节等自然环境因素;地域特征的不同显示不同的犯罪类型等是旅游犯罪的客观诱因。从旅游服务机构、旅游地居民和旅游者主观和旅游业保障机制等客观方面提出预防旅游犯罪的对策。