Experiments on strategic choices and markets

Much of experimental research in marketing has focused on individual choices. Yet in many contexts, the outcomes of one’s choices depend on the choices of others. Furthermore, the results obtained in individual decision making context may not be applicable to these strategic choices. In this paper, we discuss three avenues for further advancing our understanding of strategic choices. First, there is a need to develop theories about how people learn to play strategic games. Second, there is an opportunity to enrich standard economic models of strategic behavior by allowing for different types of bounded rationality and by relaxing assumptions about utility formulation. These new models can help us to more accurately predict strategic choices. Finally, future research can improve marketing practice by designing better mechanisms and validating them using experiments.     

Directions in Delphi developments: Dissertations and their quality

The general question of whether Delphi users have learned from Delphi research of the past decade is addressed in this article. Within the wider context of Delphi expansion anddevelopment, specific attention is given to examining the nature and quality of the growing number of Delphi dissertations. Although there are some signs for encouragement, the findings from the sample of dissertationsexamined might also give cause for some concern. Findings raise continuing questions related to excellencein the execution of Delphi studies and also to the concentration of applications of the technique in certain fields. It appears that the future of Delphi could be brighter if users of the technique would be more careful in implementing “quality control.”     

The unsung impact of currency risk on the performance of international real property investment

The paper revisits the currency risk debate to ascertain the statistical significance of currency risk on the return of international real property investment, especially in a period of increased exchange rate volatility. After statistical analyses of the returns of a portfolio of office investments in seven Asia Pacific cities over the 1986 to 2007 period, it was found that currency risk had a statistically significant positive impact on the performance of the portfolio of office investments. This is confirmed by the results of stochastic dominance test. If the results of this study are verified by subsequent studies, and the past reliably presages the future, they would imply that investors holding portfolios of real property investments in the sample markets might not need to be unduly concerned with currency risk.     

Accounting as Applied Ethics: Teaching a Discipline

In this article it is argued that there are notable parallels between all of the different strands within ethics on the one hand, and accountancy on the other that, in teaching, can be drawn upon to enhance students’ understanding of the latter. Accountancy, part of economics, draws on utilitarian ethics, but not solely so. Accounting, in addition, draws on deontological and communitarian strands in ethics. The article suggests that the teaching of accounting – especially to non-economists – would benefit substantially from highlighting and developing these parallels. Wilfred Dolfsma is both an economist and a philosopher, and holds a Ph.D. in the former from Erasmus University. He is attached to the Erasmus University, Rotterdam at the Business School, as well as MERIT, University Maastricht. He is currently fellow at the Netherlands Institute for Advanced Study. He is corresponding editor of the Review of Social Economy (Routledge). He has co-edited Globalization Social Capital and Inequality (2003, with Charlie Dannreuther), Understanding the Knowledge Economy (2006, with Luc Soete) and Ethics and the Market (2006, with Jane Clary and Deborah M. Figart).     

‘Created’ enclaves for enterprise: an empirical study of Singapore's industrial parks in Indonesia,Vietnam and China

The dynamics of globalization have prompted governments to re-examine accustomed policies, and search for alternative strategies, in order to re-position their economies for the future. This paper explores the spatial context of state involvement in the new economics of competition, with the focus on Singapore's much publicized, and controversial, orchestration of its state enterprise network to encapsulate economic space for Singapore-based firms to expand into the Asian region. This strategic initiative is promulgated on the exportability of Singapore's ‘state credibility’, systemic and operational efficiencies, and technological competencies, to locations where these attributes are less certain. A logit model is applied to questionnaire surveys culled from Singapore's industrial-township projects in Indonesia, Vietnam and China and the findings are presented. The authors conclude that the strategic advantage created for the firms within these privileged investment enclaves, although remarkable, is often at risk from the administrative complexities, and socio-political milieux, of the host environments.     

The Consumption of Music and the Expression of VALUES

A bstract By consuming pop music, people want to express who they are, to which group they belong, what their identity is, People's identity, however and contrary to what many believe, is not strictly individual. Instead, people's identity is highly social and draws on the socio-cultural values (what I here propose to call VALUES) in society - VALUES that become'objectified'or institutionalized and may thus be communicated to others. If such institutionalized socio-cultural values are not conceptualized, and if one is not able to understand how institutions work in signaling people's identity, one is not able to explain a phenomenon such as the advent of pop music. In this paper, I apply and develop ideas taken from institutional and social economics, to understand the consumption of a symbolic good such as pop music.     

Paradigms and Novelty in Economics: The History of Economic Thought as a Source of Enlightenment

Over time, economics has experienced paradigm shifts, and there is every reason to think this will continue. In economics, as in the development of technological knowledge, paradigms do not emerge from nowhere, but build on precursors, possibly from other fields. Our understanding of current economic thinking can be enhanced by paying greater attention to the role of paradigms and by using concepts such as myth, plot structure, and cultural endowment, which are typically given greater attention by literary analysts than by economists, to study paradigms. Here we argue that together these can help us better understand how ideas from other times and fields may be combined with our own to generate better research and publications, and that a greater awareness of the history of economics may well be an excellent vehicle for enhancing that understanding.     

Bid Design Effects in Multiple Bounded Discrete Choice Contingent Valuation

A potential concern in multiple bounded discrete choice contingent valuation surveys – where the respondent is asked to express voting certainty, rather than a simple yes or no, on a large number of payment amounts (bids) – is whether responses are influenced by the particular position of bids in the bid-voting panel rather than solely on the respondents willingness to pay (WTP). For instance, respondents may systematically state they would pay the first few bid amounts and not pay all subsequent bids – regardless of the actual dollar values. Such systematic bid design effects would suggest that this method does not provide a valid measure of WTP. Using a split-sample survey, we compare responses to three different bid arrays that have an identical minimum bid, maximum bid, and number of bids. Using nonparametric estimation techniques, we find that estimated WTP distributions and corresponding welfare measures are not statistically different across survey samples.