What kind of marketing distribution mix can maximize revenues: The wholesaler travel agencies' perspective?

This study attempts to identify the variety of marketing channel efficiencies for marketing activities and sets up an optimal marketing distribution mix when using different distribution channels for wholesaler travel agencies. This research examines 12 large-scale travel agencies in Taiwan and offers seven direct and indirect distribution channels in order to establish an optimal marketing distribution mix and identifies the different forms of distribution involved. We also implement the analytic hierarchy process (AHP) to prioritize the seven main marketing distribution channels of travel agency: websites, cable TV, radios, professional magazines, retailer travel agencies, strategic alliances, and newspapers. Five criteria are categorized as a distribution channel selection: overall cost of the channel, target audience respondent rate, impression rates, transactional capabilities, and gross profit of the channel. The results show that Taiwan's wholesaler travel agencies adopt the retailer travel agency as their highest priority of channel selection, while travel agency websites hold it as their second priority. Transactional capabilities, gross profit of the channel, and overall cost of the channel are the top three favorable choices among the five criteria considered. This study proposes an innovative hierarchy model of marketing distribution mix to a wholesaler travel agency practitioner when making decisions in order to effectively exploit the different distribution mix, to maximize performances and revenues, and to overcome the traditional experience based on the shortcomings of the selection.     

京沪穗速递总包RFID袋牌试验项目在广州航空邮件处理中心应用的思考

文章总结了RFID技术及其在国内外的应用情况。以京沪穗速递总包RFID袋牌试验项目在广州航空邮件处理中心的应用为例,提出RFID应用的相关问题,以便为邮政的管理优化与决策支持提供参考。     

Host tourism aspirations as a point of departure for the sustainable livelihoods approach

The sustainable livelihoods (SL) approach offers a holistic framework and a practical toolkit to analyze tourism's impacts and interactions within a community. This study argues that the usefulness of the SL approach in tourism can be enhanced by ensuring that the approach is built on a genuine people-centered starting point. The exploration of the local community's representations of, and aspirations for, their roles in tourism as a future livelihood choice meets this need. To verify the value of this approach empirically, this study examined the case of Lhasa, Tibet, and local youth as the research respondents. The findings suggest that the young hosts in Lhasa urban area were heterogeneous in their responses to tourism as a future livelihood choice. They fell into four subgroups: in-betweeners, ambivalent supporters, alternative supporters, and lovers. Further, this study examined the profiles of these four subgroups and explored their responses. The study enhances the SL approach by taking tourism as an example and clearly defining the departure point for its adoption within the context of broader livelihoods portfolios. Additionally, it suggests some potential directions for tailored management strategies to meet youth and community perspectives.     

土地流转合作社与现代农业经营组织创新——彭州市磁峰皇城农业资源经营专业合作社的实践

本文以四川省彭州某土地流转合作社的实践为例,通过对该合作社成立背景和过程、内部运作以及地方政府在其中发挥作用的描述分析,初步探讨了在推进现代农业经营组织创新中,土地流转合作社的基本经营形式和可能出现的潜在问题;并分析了土地流转合作社有效发挥作用的基本条件。     

农民金融权:一个农村民间金融理论研究的新视角

农民金融权是一种理应归属农民的金融利益,一种无差别的综合性权利,一种关乎农民生存与发展的人权,农民金融权有权利主体与义务主体之分,其内容包括农民金融发展的平等权利、农民自由进行合作金融的权利与农民有获得国家金融资源供给的权利.     

土地承包经营仅入股农民专业合作社的影响因素分析——基于陕西省190个农户的调研数据

为了研究农民以土地承包经营权作价入股农民专业合作社的影响因素,本文通过对陕西省190个农户进行一对一访谈调研获得数据,运用Logistic模型进行分析。结果表明对合作社的了解程度、劳动天数、土地规模、医疗保险四因素对农民入股意愿影响显著,分析总结后提出了相应的对策建议。     

西藏矿产资源及其可持续发展初探

根据西藏矿产资源丰富、地质环境复杂、生态环境脆弱、矿业开发蓬勃发展的现状,针对矿产资源在西藏区域经济发展中所处的地位以及西藏矿产资源开发中存在的对矿山地质环境和矿区生态环境造成不同程度的影响等问题,从推进西藏矿产资源可持续开发的角度出发,贯彻落实科学发展观,走可持续发展道路;科学规划矿业开发布局,合理有序地开发矿产资源;加大找矿力度,进一步摸清西藏矿产资源家底;坚持矿业开发与生态环境保护并重,建设绿色矿山;依靠科学技术,推动矿业健康有序发展。     

货币流通速度的再认识--对中国1993-2003年虚拟经济与实体经济关系的分析

经济虚拟化的发展和货币需求函数的不稳定性 ,使传统货币流通速度公式的前提条件不复存在。本文根据变化发展的客观经济环境重建货币流通速度公式 ,结合货币循环流模型提出货币流通速度的“两分法” :虚拟经济和实体经济货币流通速度。在对我国 1 993— 2 0 0 3年虚拟经济与实体经济关系进行量化分析后发现 ,2 0 0 0年以来两者协调性较差 ,原因在于进出虚拟经济的资金出现大幅波动。对此本文结合我国实际 ,根据新货币流通速度公式设计了一些长短期资金流量监控指标。     

我国汇率制度的现状分析及改革策略

本文首先阐述了我国目前采取固定钉住汇率制度的原因,然后结合我国经济发展的走势对固定钉住汇率制的缺陷和管理浮动汇率制的优势进行了分析,得出了有管理的浮动汇率制度才是我国汇率制度的最佳选择。最后笔者对我国汇率制度实现由固定向浮动转变的政策建议。     

本土文化资源向文化创意产业转化的机制研究——以辽宁省为例

分析了本土文化资源产业化的重要意义,总结了辽宁文化资源产业化现状,提出了本土文化资源向文化创意产业转化的机制,包括创新文化资源开发观念、创新本土文化资源开发模式、创新本土文化资源传播方式和完善本土文化资源产业化制度。