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241.
Richard T. Hise D.B.A. Jan P. Muczyk D.B.A. 《Journal of the Academy of Marketing Science》1977,5(1-2):126-133
Previous studies of the driving times of shopping center patrons have not examined the effect of limited access highways.
This study analyzed the impact of interstate highways on the driving times of 204 shoppers at three medium-sized regional
shopping centers. Those shoppers indicating usage of interstate highways to reach their shopping destinations were significantly
more likely to incur travel times greater than fifteen and twenty minutes than those not using the available interstate roads.
In predicting the drawing power of these shopping centers, factors besides mass were found to be useful. These include square
footage of shopping goods, stores, and number of parking places. 相似文献
242.
A profile of browsers in regional shopping malls 总被引:1,自引:0,他引:1
243.
244.
Richard Rivers D.B.A. Robert Welker D.B.A. 《Journal of the Academy of Marketing Science》1981,9(1-2):127-146
A decision model involving discriminant analysis provides a method by which both upper and middle managers can avoid some
pitfalls that are likely to result in the substantially subjective process of pertbrmance evaluation of profit centers. It
is designed to provide more objective, more timely, and possibly more accurate information. The model is not designed to estimate
the return on investment for a profit center. The resulting discriminate score provides a direct evaluation of a profit center’s
management. 相似文献
245.
246.
本文主要介绍河南省中部地区优质烟草产区岩石、土壤等介质中微量元素分布特征及其迁移演化规律。简要讨论了烟草品质与微量元素的关系。 相似文献
247.
George Tesar Gerald G. Udell Ph.D. G. M. Naidu Ph.D. 《Journal of the Academy of Marketing Science》1974,2(4):642-650
The energy and environmental crises are important problems facing the United States today. With less than 6% of the world's
population, the U.S. accounts for 47% of the world's automobiles and nearly 35% of the total energy demand. Automobiles consume
nearly 14.5% of the total energy demand and are the major source of air pollution. Whiel there are many potential solutions
for the energy and environmental crises, this paper specifically focuses on how the electric car can be a partial answer to
the complex problem of personal transportation. The paper specifically discusses the role of marketing in bridging the gap
between technology and the consumer. On the basis of an extensive exploratory study, the authors contend that there is sufficient
interest among consumers for an economical, pollution-free, electric car. Understanding the consumer's need and developing
a product that is feasible, considering existing technology, is the role that marketing must play. 相似文献
248.
B. L. Myers Ph.D. N. L. Enrick Ph.D. A. J. Melcher Ph.D. 《Journal of the Academy of Marketing Science》1974,2(1):249-261
The efficiency of a research design may be measured in terms of the degree to which knowledge is enhanced within given resource
constraints. Thus, two different types of research design, even though they contain the same number of expected observations,
may differ considerably in the amount of information provided. An example is the number N of 32 observations obtained with
an analysis of variance witheither 2 factors, 2 levels per factor and a replication of 8or 4 factors, 4 levels per factor and a replication of 2. We analyze and compare the relative efficiencies of regression and
variance analysis models and their implications to research strategy development. Three major considerations are evaluated:
(1) short versus long time horizon (interval until effects of a decision are realized), (2) small versus large cost of erroneous
rejection of the Null Hypothesis and (3) gross versus refined stage of development of the research study. A set of general
guidelines towards improved designs is developed. 相似文献
249.
许永兵 《河北经贸大学学报》2003,24(6):1-5
经济增长的决定因素是技术还是制度?学术界的争论由来已久,至今尚无定论。本文运用中国改革开放后的一些统计资料,通过计量研究,从经济增长中的诸因素中分离出来了制度因素,并测算了制度因素对经济增长的贡献。得出的结论是:在我国经济转轨时期,制度因素对经济增长的作用大于纯技术进步对经济增长的促进作用。因而,制度因素应是目前和今后一个时期我国经济增长的关键因素,抛开制度条件而片面地强调科技的第一生产力作用很可能不会取得预期效果。 相似文献
250.
An empirical test of trust-building processes and outcomes in sales manager-salesperson relationships 总被引:1,自引:0,他引:1
Thomas G. Brashear James S. Boles Danny N. Bellenger Charles M. Brooks 《Journal of the Academy of Marketing Science》2003,31(2):189-200
This study examines three trust-building processes and outcomes in sales manager-salesperson relationships. This study, based
on a sample of more than 400 business-to-business salespeoples from a variety of industries, shows two trust-building processes
(predictive and identification) to be significantly related to salesperson trust in the sales manager. Interpersonal trust
was found to be most strongly related to shared values and respect. Trust was directly related to job satisfaction and relationalism,
and indirectly related to organizational commitment and turnover intention.
Thomas G. Brashear (brashear@mktg.umass.edu) (Ph.D., Georgia State University) is an assistant professor of marketing in the Isenberg School
of Management at the University of Massachusetts-Amherst.
James S. Boles (jboles@gsu.edu) (Ph.D., Louisiana State University) is an associate professor of marketing in the Robinson College of Business
at Georgia State University. His research has appeared in a variety of journals, including theJournal of Marketing, theJournal of Business Research, theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Personal Selling and Sales Management, and theJournal of Applied Psychology. His areas of research interest include personal selling, sales management, key and strategic account management, and business
relationships.
Danny N. Bellenger (mktdnb@langate.gsu.edu) (Ph.D., University of Alabama) is currently chairman of the Marketing Department in the Robinson
College of Business at Georgia State University. His research has appeared in a number of academic journals including theJournal of Marketing Research, theJournal of Marketing, theJournal of Advertising Research, theCalifornia Management Review, theJournal of Retailing, theJournal of Personal Selling and Sales Management, Industrial Marketing Management, and theJournal of Business Research. He has authored four monographs and four textbooks on marketing research, sales, and retailing.
Charles M. Brooks (brooks@quinnipiac.edu) (Ph.D., Georgia State University) is an associate professor and chair of the Department of Marketing
and Advertising at Quinnipiac University. His research has appeared in theJournal of Business Research, theJournal of Retailing, Marketing Theory, and theJournal of Marketing Theory and Practice. 相似文献