适应金融市场环境 提升风险管理能力

进入新的五年计划时期，中国金融市场化环境已经并将继续发生新的深刻变化，包括利率和汇率市场化的进程不断加快，在此形势下，政府、银行和企业都面临一个更好地转变外部宏观金融市场环境，深入培育市场，更好地适应利率市场化和人民币汇率市场化的任务，只要积极主动应对，构建明晰的金融风险管理框架、提升风险计量与管理技术、方法、手段、工具，有效管理利率汇率风险，才能促进商业银行和全社会整体资金效益的提高和企业的可持续发展。     

我国通信业客户忠诚驱动因素研究

客户忠诚指客户行为的持续性,它对确立企业的核心竞争力具有重要影响。文章认为,客户忠诚是内外部环境因素共同作用的结果。而通讯服务质量、信任、转网成本、员工忠诚是影响通讯业客户忠诚的重要因素。其中,良好的通讯服务质量是维系客户忠诚的保障;信任是客户再购买行为产生的前提;转网成本对通讯业客户忠诚有着不可忽视的影响;员工忠诚有助于客户忠诚的建立。我国通讯运营商要建立客户忠诚,必须以客户导向的营销理念作为企业经营管理的主导思想;加强技术创新,为客户提供全方位的优质服务;与客户之间建立相互信任的合作关系,为长远合作奠定基础;提高转网成本和员工忠诚度,为建立客户忠诚打下坚实的内部基础。     

诚信建设与企业发展

本文认为,诚信建设对企业发展至关重要,无论是要维持正常的经营活动,还是要通过创立品牌做强做大,乃至于要走出国门,参加全球竞争,都离不开诚信。企业缺乏诚信,必然会失去社会的信任,进而导致自身利益的丧失;坚守诚信,必然能赢得社会的信任,并从中获得利益。文章强调,企业不能将诚信建设仅仅作为一种谋取自身利益的手段,单纯从赢得用户的信赖出发,从企业自身的利益出发,而应该培植真正的诚信品质,最根本的是要着眼于提高人的精神追求与道德素质。诚信建设一靠教育,二靠制度。     

HEDONIC PRICING MODELS FOR VEHICLE REGISTRATION MARKS

Abstract.  This paper attempts to link Chinese numerology to the determination of vehicle registration mark (VRM) prices in Hong Kong through the hedonic pricing analysis. The values of different patterns of the numbers and Roman alphabet letters are examined. We find that there is a very strong preference for the number '8', that visually appealing patterns add great values to a VRM and that the non-transferable VRMs are more expensive than transferable ones. We also show that their prices move in tandem with the Hang Seng Index. The findings suggest that the government can raise revenue by auctioning off intangible assets containing alphanumerical identification marks.     

工科院校大学生人际交往能力的调查研究

相当一部分工科院校学生缺乏人际交往的锻炼机会,表现出各种各样的人际关系方面的问题。应加强人文素质教育和心理健康教育,加强人际交流方向的指导和训练。     

NONPROFIT EMPLOYEES' MACHIAVELLIAN PROPENSITIES

Nonprofit organizations are held to high ethical standards due to their charitable missions serving the common good. Incidents of fiscal mismanagement within the nonprofit sector make it relevant to assay the ethical principles of employees. This study examines the level of Machiavellian propensities of US nonprofit employees. Results indicate Machiavellian propensities do exist in certain nonprofit employees and these employees agree with questionable behavior. Policy makers and oversight agencies may find these results useful in developing corporate governance and accountability measures for nonprofit organizations. Furthermore, board of director members may use these results to monitor employee actions and address management training.     

论服务性企业的内部信息流管理——从服务质量管理角度

不同类型的服务性企业，其产品的种类、顾客化程度、顾客参与性程度和劳动密集程度等特征各有不同，但由于服务产品的某些共同特性，形成了企业内部信息流管理的共同规律。也决定了服务性企业内部信息流管理的必然性和特殊性。企业的信息流管理是企业加强顾客和企业之间以及企业各部门之间沟通的重要基石。掌握信息流管理原理，应对顾客意见，保持信息的容易获得性、流转顺畅性、对改变的自适应性和信息反馈机制，对不断提高服务质量、提高顾客满意度至关重要。     

国际贸易发票货币的选择——兼论人民币国际化

一国货币作为国际贸易发票货币取决于货币汇率的波动性、该国在占据的出口市场份额以及该国出口产品的差异性程度。随着人民币汇率形成机制更加灵活和弹性化及在国际贸易中采用本币计价以回避汇率风险,人民币成为国际贸易发票货币有期可待。     

Experiments on risk attitude: The case of Chinese students

This paper examines Chinese students' risk attitudes using selling and buying experiments with lotteries. We found that subjects were more risk averse during the buying experiment than during the selling experiment, suggesting an endowment effect. In the selling experiment, subjects were risk loving when there was a low win probability and risk averse with a high win probability, whereas they were risk averse in the buying experiment. Using the prize money won during the experiment as a measure of wealth, we found decreasing absolute risk aversion. Subjects' risk attitudes as revealed in the experiments explain their risky asset holding behavior.     

中国石化企业国际化经营中的问题与对策

文中阐述了全球化经济时代我国石化企业在国际化经营中的现状.对我国石化企业国际化经营中的问题进行了分析,结合国际形势.提出了适合我国石化企业国际化经营的对策.