Non-monetary sales promotion effects on credit cards

This study fills an important gap in the literature by exploring the effects of the attractiveness of a non-monetary promotion with premiums on credit card purchase intention and brand selection. Two experimental studies involving 386 undergraduates were done. Non-monetary sales promotions with attractive premiums have a positive influence on the credit card purchase intention, compared to non-monetary sales promotions with unattractive premiums. On brand choice, non-monetary sales promotions with attractive premiums increase the likelihood of brand choice promoted. Premiums attractiveness is an important variable in the evaluation of a promotional offer that aims to increase the intention purchase and motivate the selection of brand. This study helps managers in choosing the types of premiums that are valued by consumers in a promotion. Most of the studies explore monetary promotions, while this study contributes to literature by exploring the gap about the effects of non-monetary sales promotions on purchase intention and brand selection, especially in the bank services environment.     

Reducing the distance: financial services education in web-extended learning environments

It is estimated that financial services comprise around 15% of the global economy. From the supply side, one key to meeting this demand is being able to educate and certify the people who provide these services. With the advent of the internet and related technologies, the ability to deliver financial services education synchronously to both online and on-campus attendees has become a viable alternative to pure face-to-face or pure online asynchronous education. Nonetheless, one question remains: can virtual technology deliver comparable quality of financial services educational experience as face-to-face teaching? It is this question our paper addresses using the theory of transactional distance. The theory of transactional distance postulates that for optimal learning, the cognitive gap between instructor(s) and learner(s) needs to be minimized. We explore how transactional distance in financial services education varies by attendance modality (in-class, online and mixed) in a synchronous, web-extended classroom. The implications for managers and researchers are explored.     

A tale of two civilizations in the era of Facebook and blockchain

Five billion people in the world do not have the kind of ledgers that provide the documented information that allows them to transfer, partition, and aggregate assets and talents in such a way that they can be scaled up, secure investment, guarantee credit, certify reputation, and capture abstract surplus value. The difficulty that most people have in making combinations is a major cause of global inequality and unnecessary poverty.     

中国对印度的商品出口现状分析

随着中印经济的高速增长和全球化进程的不断深入,两国在国际市场上的地位迅速提高。在此背景下,两大邻国之间的贸易从理论上来看也应该得到相应的发展和深化。然而,本文通过对1992年以来中国对印度出口数据的分析发现,尽管过去20年中国对印度的出口绝对量增长很快,但是从相对量来看,中印双边贸易强度一直低于其它主要贸易伙伴,近年来甚至有中国对印度出口不断乏力的趋势。文章进一步分析了中国对印度的出口结构和贸易成本并发现,导致对印度出口乏力的主要原因有:出口契合度低、产业内贸易低、贸易成本下降的空间有限等。     

Latin American earnings inequality in the long run

This paper traces between-group earnings inequality for six Latin American countries over two centuries based on wage and income series compiled from a large array of primary and secondary sources. We find that inequality varied substantially by country and by period, questioning the notion that colonial legacies largely dominated the evolution of inequality. There is a broader inequality trajectory over the long run in the form of an “m” pattern with peaks around 1880 and the 1990s and a trough around 1920/1930s. Export-led growth does not necessarily imply a rise in inequality, while the import-substitution industrialisation efforts did not translate into a more egalitarian distribution of income. More notably, Latin America’s experience does not exhibit the great inequality levelling as seen in the North Atlantic economies from the 1930s to the 1970s.     

Strategische Kommunikationsspiele

The main question of this paper is how actors in strategic communication constellations deal with seemingly hopeless situations. The thesis presented here is that actors in such situations make a strategic communication play. Basically, this facilitates the continuation of communication. The concept of strategic communication plays is developed theoretically in this paper. It is shown that strategic communication plays come across in direct interpersonal communication as well as in mass medial mediated communication. In the communication-sociological approach, it is used as the theoretical basis of a difference theory and paradoxical term of play based on Bateson (1956, 1985), embedded in the frame analysis of Goffmann (1980). On this basis, two functions of strategic communication plays are worked out. On the one hand, it is an extension of freedom of action and on the other hand increases the probability of sympathy and credibility attributions through self-thematization.