物流绿色运输管理的实现途径分析

随着我国经济的快速成长,物流运输业在促进经济社会发展和提高人民生活水平方面的作用日益突出.然而,物流运输在创造巨大的经济效益的同时,对生态环境的破坏也越来越严重,这与全球可持续发展战略原则背道而驰.     

从计划的延续到积极的综合调控--论新时期城乡规划在城乡发展和建设中的作用

新中国成立以来,经济社会发展背景的差异导致了城乡规划功能和发挥作用的不同.城乡规划从"国民经济计划的延续和具体化"已经转变为新时期在城乡发展和建设中发挥综合调控作用的公共政策.在总结这一转变过程的基础上,论述了新时期城乡规划综合调控作用的具体体现和内容.     

浅析全球大型承包商发展的总体态势

20世纪90年代以来，全球大型建筑承包商为走出建筑业发展的低谷，纷纷结合具体的建筑市场调整经营策略。并形成了相对一致的发展战略。本论述了全球大型承包商的总体经营状况，分析了企业得以生存的健康发展的关键因素，并展望了未来的发展趋势。     

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd.     

Facebook fan page: the effect of perceived socialness in consumer–brand communication

Facebook has become an important platform for a brand–consumer relationship channel. The current study investigates the influence of perceived socialness and its effect on consumers’ attitude toward brands. Participants (N = 404) were recruited in a large southeast university. A 2 (socialness: high vs. low)?×?2 (feedback control: high vs. low)?×?2 (brand image: high vs. low) between-subject design was conducted. The results of this study identified three important findings. First, high (vs. low) socialness elicited higher perceived relationship commitment, brand trust, and more favorable brand attitude. Second, the effect of socialness on brand attitude was moderated by brand image (positive vs. negative). Third, the mediation analysis showed that the effect of socialness (high vs. low) on brand attitude was fully mediated by perceived relationship commitment and brand trust.     

基于盲数理论的第三方平台下银行供应链金融操作风险评估模型

针对第三方平台下银行供应链金融操作系统具有多种不确定性共存的特点,将盲数理论引入操作风险评估领域,建立基于盲数理论的第三方平台下银行供应链金融操作风险评估模型。结合实例检验了该评估模型的有效性和实用性。该模型弥补了传统确定性方法的不足,具有较高效度,为有效评估第三方平台下银行供应链金融操作风险提供了新思路。     

模拟植物生长算法在组合优化问题中的应用:研究进展

首先介绍了系统文献综述方法论与操作流程,从不同维度给出了文献分类标准;然后基于行政机构和出版来源分类标准,梳理了模拟植物生长算法(PGSA)的研究现状;接着分别针对电力系统、应急管理、设施选址、斯坦纳树、车间调度和旅行商等组合优化问题,对PGSA应用的代表性研究进行了综述,重点介绍了PGSA在若干领域的应用;最后从不同视角总结了已有研究成果,并指出PGSA解决组合优化问题的未来研究方向和具体内容。     

基于BIM技术的绿色工程解决方案研究

建筑业资源消耗量巨大,发展绿色工程迫在眉睫,但基于现有技术实现绿色工程存在不少困难。探索将BIM技术运用到工程项目中,实现工程绿色化。介绍了绿色工程的概念,分析了BIM应用现状,以成都市南城都汇六期汇彩园商业及住宅项目BIM实践为例,从BIM策划、投标报价策略分析、管综优化、限额领料等方面进行剖析和论证,阐述了BIM应用于绿色工程的实践效果。     

秩序自由主义对欧共体竞争法的影响

秩序自由主义推崇秩序与自由相结合的理念.受英影响,欧共体的竞争法不仅注重保护自由竞争,而且强调运用某种程度的干预来维护市场秩序,致力于建立更加和谐和人道的社会.     

高校公共选修课的价值与教学改革路径探析

高校的公共选修课已经成为高等教育课程体系的重要组成部分.通过选修不同类型的公共选修课程,拓展自己的兴趣,对于促进学生的学习热情,培养高素质综合性创新型人才具有重要的现实意义.推进高校公共选修课教学改革,是加强高校人文素质教育,拓宽学生知识面,提高大学生综合素质和创新能力的重要举措.