An empirical study of evaluating supply chain management integration using the balanced scorecard in Taiwan

Supply chain management (SCM) is essential for strengthening competitiveness, customer satisfaction, management performance, and achieving continued success. The development of effective measures of SCM performance is crucial to companies. Most corporations place considerable importance on SCM and the concept of balanced scorecard (BSC). Most studies, however, typically discuss SCM and BSC independently without examining their relationship. This study attempts to integrate SCM and BSC based on a thorough discussion of BSC measures in Kaplan and Norton. The main objectives of this study are to evaluate SCM performance using the BSC to thereby assess the business performance of many of Taiwan's industries that have implemented SCM. This study initially utilizes case studies; a research model and hypotheses are modified according to the case study findings. A questionnaire-based survey forms the second phase of data collection and data analysis. The research framework is analyzed and validated. Case study findings indicate that companies use varying degrees of SCM integration. Data analysis supports a positive correlation between SCM integration and BSC and a direct correlation between SCM integration and each BSC dimension.     

The impact of brand equity on brand preference and purchase intentions in the service industries

The antecedents of brand equity are considered to be brand attitude and brand image, and the consequences of brand equity are considered to be brand preference and purchase intentions. This study concentrates on service brands, selecting 18 from 3 service categories. A structural equation model is presented. Not only does it show a good fit with the research constructs but also the relationships between brand image and brand equity, and brand attitude and brand equity. The impact of brand equity on customer preference and purchase intentions is confirmed as well, which tends to validate the proposed research framework.     

加入WTO过渡期后外资银行在华竞争策略

我国加入WTO后的过渡期已经结束,关于银行业全面开放的承诺也已经兑现,我国金融开放的程度不断加大,目前在华外资银行已经与中资银行展开了激烈的竞争。相信今后的竞争会进一步升级,本文从地域、客户和业务三个方面深入分析、研究过渡期后外资银行在华的发展方向和竞争策略。     

Hierarchy and conservatism in the contributions of resources to entrepreneurial activity

This study addresses the relationship between the munificence offered by a country’s proximate institutions in terms of a critical financial resource (informal investments) and human resource (entrepreneurship education) and its early-stage entrepreneurial activity. We also examine how this relationship might be moderated by underlying cultural values. Our main thesis is that the positive effects of resource munificence of proximate institutions on early-stage entrepreneurial activity should be attenuated in countries with a more hierarchical and conservative culture. We test our hypotheses using a multi-source dataset that spans 42 countries.     

Now or later: Delay's effects on post-consumption emotions and consumer loyalty

This study identifies differences in immediate and delayed post-consumption emotional assessments, triggering a dynamic shift in word-of-mouth evaluation and repurchase intention. Experiment 1 compares participants' responses to cellphone purchases in immediate and half-hour delay conditions. Experiment 2 generalizes the research scope by examining biscuit consumption and imposing an additional 24-hour delay. Results indicate that (1) products with higher hedonic value elicit excitement and cheerfulness, which intensify over time and increase consumer loyalty; (2) products with higher utilitarian value induce feelings of confidence and security, which gradually fade in intensity and diminish consumer loyalty over time; (3) products with lower hedonic value lead to dissatisfaction, which dissipates over time, and low-level consumer loyalty rises; and (4) products with lower utilitarian value generate feelings of anger, which grow over time and erode consumer loyalty.     

政府环境在老工业基地振兴中的作用——德国鲁尔区的实践与启示

老工业基地的调整和改造,是世界上发达国家都经历过、现在仍在经历着的重要课题。中国老工业基地的形成和振兴与那些发达国家相比(如德国鲁尔工业区),在政府环境方面存在着许多差异,但他们实践所取得的经验教训、比较成功的做法值得我们借鉴。     

OPTIMAL FUTURES HEDGE WITH MARKING-TO-MARKET AND STOCHASTIC INTEREST RATES

We investigate the effect of marking-to-market on an optimal futures hedge under stochastic interest rates. An intertemporal optimal hedge ratio that accounts for basis risk and marking-to-market is derived. This ratio includes all previous hedge ratios, with constant interest rates as special cases. In a preliminary empirical study using S&P 500 index futures contracts, we demonstrate that the futures-forward hedging differential is nontrivial, especially in risk-return optimization. We also show that the covariances between interest rates and spot and futures prices explain the differential: the larger the covariances are, the larger the differential will be.     

简议文化差异与商务沟通

文中将简单介绍跨文化商务沟通中可能出现的三种作用机制,并讨论可行的处理方法,以期取得有效的商务沟通成果。     

关于对校园网的建设

本文介绍了校园网的概念并介绍了校园网的可行性 ,从技术的角度系统地论述了如何搭建校园网 ,说明了校园网是实实在在的系统工程 ,不仅需要硬件的建设 ,还需要软件的建设。