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51.
从消费者行为差异看生活形态营销 总被引:3,自引:0,他引:3
随着人们生活水平的提高,消费者具备了满足个性消费的经济基础.人们不是仅仅要满足自己的基本需要,而是要在满足基本需要的同时来展现自己的个性、品味和身份,力求产品风格与自己的生活风格相一致,或者体现自己的生活风格.企业为了在激烈的市场竞争中准确找到自己的目标消费者,准确把握市场动向,制定正确的营销策略就必须对目标消费者的生活风格和价值观念等深层心理变量有一个透彻的了解.了解消费者的生活形态,认真研究其消费行为选择是企业在竞争中夺取市场先机的法宝. 相似文献
52.
53.
一种根据规划放线验线成果修测地形图的方法——内业修测法,它可以及时反映城市地形地物的变化,保持地形图的现势性,较之传统的修测方法省时、省力、经济。 相似文献
54.
涂立桥 《黄石理工学院学报》2005,21(5):1-5
从国债的可持续性、国债的货币扩张效应、国债对经济增长的影响三个层面评估了我国当前的国债风险,并针对我国的国债特点,提出了防范国债风险的措施。 相似文献
55.
介绍了我国废旧金属的回收利用现状,分析了我国再生金属企业存在的潜力及不足之处,我国对废钢和废铜的回收利用工作做的相对较好,而废铝、铅和锌的回收利用水平还较低. 相似文献
56.
Stephanie Stray 《Quality and Quantity》2009,43(1):161-171
That survey research is error prone is not a new idea and different varieties of non-sampling error have been investigated
in the literature as well as consideration being given in many statistics textbooks to the issue of sampling error. The paper
here considers research upon corporate environmental reporting. It compares information provided by corporate environmental
reports with information that survey respondents claim their organization’s environmental report contains. This enables the
accuracy of the claims to be assessed. Consideration is given to two different industries the Water industry and the Energy
industry. Errors due to inaccurate reporting by survey respondents are shown to be relatively infrequent and respondents appear
just about as likely to claim they report information that they do not, in fact, report as to fail to indicate that they report
information that is, in fact, actually reported. 相似文献
57.
58.
This article specifies what an optimal pollution tax should be when dealing with a vertical Cournot oligopoly. Polluting firms
sell final goods to consumers and outsource their abatement activities to an environment industry. It is assumed that both
markets are imperfectly competitive. Thus, the tax is a single instrument used to regulate three sorts of distortions, one
negative externality and two restrictions in production. Consequently, the optimal tax rate is the result of a trade-off that
depends on the firms’ market power along the vertical structure. A detailed analysis of Cournot-Nash equilibria in both markets
is also performed. In this context, the efficiency of abatement activities plays a key-role. It gives a new understanding
to the necessary conditions for the emergence of an eco-industrial sector.
相似文献
59.
Summary Competition authorities are increasingly measuring the effects of their enforcement actions, seeking a robust justification
for the proliferation of competition policy. We highlight the importance of identifying the right counterfactual against which
to measure effects, and set out the relevant categories of costs and benefits. We then explore how a balance can be struck
between the benefits and inherent limitations of these measurement exercises. Relatively crude analyses of cartel action benefits
can be sufficient to achieve public legitimacy for competition policy. Assessing the effects of merger and conduct inquiries
is often ambiguous, but could be used to improve decision-making processes.
Director and Managing Consultant, respectively, at Oxera, Oxford and London. The valuable comments of Fod Barnes, Kerry Hughes
and an anonymous referee are gratefully acknowledged. The opinions expressed in this article are those of the authors alone. 相似文献
60.