Health insurance provision and labor contracts for small firms

Healthcare reform in the USA requires all Americans to buy health insurance and businesses above a certain size to offer healthcare coverage to their employees by 2014. Understanding why some entrepreneurs do not provide employer-based health insurance is important and might help to solve future health insurance problems. Using two unique features which have not yet been discussed in the literature, namely, efficiency–wage theory and a compensation package of monetary wage and health insurance coverage, we provide here a theoretical foundation to why small firms are less likely to offer health insurance and are more likely to have employees with only a weak preference for acquiring health insurance. To reach the goal of health insurance coverage for all, one feasible solution is to allow small firms or individuals to pool together and pay a lower insurance premium.     

Assessing Gender Differences in Computer Professionals’ Self-Regulatory Efficacy Concerning Information Privacy Practices

Concerns with improper collection and usage of personal information by businesses or governments have been seen as critical to the success of the emerging electronic commerce. In this regard, computer professionals have the oversight responsibility for information privacy because they have the most extensive knowledge of their organization’s systems and programs, as well as an intimate understanding of the data. Thus, the competence of these professionals in ensuring sound practice of information privacy is of great importance to both researchers and practitioners. This research addresses the question of whether male computer professionals differ from their female counterparts in their self-regulatory efficacy to protect personal information privacy. A total of 103 male and 65 female subjects surveyed in Taiwan responded to a 10-item questionnaire that includes three measures: protection (protecting privacy information), non-distribution (not distributing privacy information to others), and non-acquisition (not acquiring privacy information). The findings show (1) significant gender differences exist in the subjects’ overall self-regulatory efficacy for information privacy, and, in particular, (2) that female subjects in this study exhibited a higher level of self-regulatory efficacy than males for the protection and non-acquisition of personal privacy information. The identification of the factorial structure of the self-regulatory efficacy concerning information privacy may contribute to future research directed to examining the links between privacy efficacy and psychological variables, such as ethical attitude, ethical intention, and self-esteem. Studies can also be extended to investigate how different cultural practices of morality and computer use in men and women may shape the different development patterns of privacy self-efficacy. Understanding the different cultural practices may then shed light on the social sources of privacy competence and the appropriate remedies that can be provided to improve the situation. Feng-Yang Kuo holds a B.S. degree in Management Science from Chiao-Tung University, Taiwan and a Ph.D.degree in Information Systems from University of Arizona. He was a faculty of Information Systems at University of Colorado at Denver from 1985 to 1997 and is currently an associate professor of Information Management in Sun Yat-Sen University, Taiwan. He has published articles in Communications of ACM, MIS Quarterly, Communications of AIS, Journal of Business Ethics, Information & Management, Journal of Systems and Software, Decision Support Systems, and Sun Yat-Sen Management Review. Among his current interests are information ethics, managerial cognition, and human-computer interfaces. Cathy S.Lin Professor Cathy S.Lin is an assistant professor of Information Management at National University of Kaohsiung, Taiwan. Her Ph.D.is in Management Information Systems from National Sun Yat-Sen University. She has published articles in the Information & Management, Journal of Information Management, and Sun Yat-Sen Management Review. Among her current interests are information ethics, ethical decision making, electronic commerce, and information management. Meng-Hsiang Hsu Professor Meng-Hsiang Hsu is a professor of information management at National Kaohsiung of First University of Science and Technology. His Ph.D. is in Management Information Systems from National Sun Yat-Sen University. He has published articles in the J. of Business Ethics, Behavior & information Technology, Decision Support System, and Industrial Management and Data Systems. Among his current interests are knowledge management, information ethics, strategic information systems, and electronic commerce.     

Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation

The use of advergames for the purpose of brand and product promotion is growing in popularity as the mobile gaming industry expands. The extant research on advergames, however, has focused primarily on factors influencing the effectiveness of in‐game advertising (e.g., banner and pop‐up ads appearing beside gameplay). Therefore, this research seeks to examine the impact of branded content integrated directly into the mechanics of a game. Across two studies, the influence of common game mechanics (e.g., shooting, collecting, avoiding) on affective and attentional processes are investigated by manipulating the design elements of a custom advergame. The results suggest that advergame mechanics can influence subsequent choices through perceptual fluency and affective transfer. Additionally, perceived difficulty was found to moderate the relationship between affective response and choice.     

Prioritization of Facilitation Strategies of Park and Recreation Agencies Through DEMATEL Analysis

Rural park and recreation agencies introduce facilitation strategies to mitigate rural park visitation leisure constraints. Using Taiwanese population as sample, this article used leisure constraints concept and Decision Making Trial and Evaluation Laboratory (DEMATEL) method to help agencies to prioritize facilitation strategies. DEMATEL analysis showed that constraints overlap in the consumer's mind. Impact of constraints vs sum of rows r map informs agencies which constraints should be given the priority to mitigate. DEMATEL influence map shows how facilitation strategies that allay priority constraints impact other constraints. Although this method is applied for rural park visitation, it is context neutral and can be applied to other leisure activities.     

Applying Interpretive Structural Modeling to the Planning of a Sequence of Marketing Strategies: A Case Study of the Architectural Tourism in Taiwan

Architectural tourism, the popular activity of visiting traditional buildings primarily for seeing and enjoying their architecture, offers opportunities for tourism industry. This study is focused on developing marketing strategies for architectural tourism in Taiwanese context. As a result of rapid development in Taiwan with the increasing population and higher residential density, most of the old houses in Taiwan have been replaced by the modern buildings. Despite this irreversible development, the remaining old styles can generate fresh business opportunities in the new age through adequate planning. Therefore, this study will use literature reviews and Interpretive Structural Modeling in order to determine an effective and scientific decision-making process to help develop marketing strategies for this sector. It will also be used as a reference for future researchers and as a benchmarking object for the other countries facing similar challenges.     

Willingness to Pay for Customization: The Impact of Choice Variety and Specification Assistance

Research in mass customization suggests that consumers are willing to pay more for customization, but limited studies to date have investigated product or process related factors that would affect consumers' willingness to pay for a customized product. In a foodservice context, we empirically tested the impact of choice variety and specification assistance on consumers' willingness to pay for the customized product. The study results indicate that consumers would pay more for the customized product if extensive choice variety was provided for each product component. However, specification assistance was not found to affect consumers' willingness to pay.     

毫米波波导缝隙线阵天线随机误差分析

以孤立缝隙的理论为基础,应用仿真技术与数据处理方法综合分析了缝隙和波导参数的误差对缝隙导纳特性的影响.在线阵中根据随机误差分析相关理论,综合考虑包括缝隙和波导参数在内的多个结构参数的误差对阵列幅相分布影响的不同作用率,对误差进行了合理的分配.最后以某毫米波频段波导缝隙线阵天线为例进行分析,并以软件仿真进行验证.     

着眼于新的实际,深化马克思的劳动价值理论

马克思的劳动价值论是剩余价值学说的理论根据 ,已被实践证明其科学性。但它同其他马克思主义基本原理一样 ,必须“与时俱进”。依据知识经济时代的新特征不断深化“劳动”的内涵 ;严格区分价值与财富、价值创造与财富分配的关系。     

Wasting Time? Recycling Incentives in Urban Taiwan and Japan

What makes recycling work? We study the factors driving household waste disposal and recycling in 18 cities in Taiwan and Japan in order to understand the impact of alternative waste management incentives. We show that this depends on the effect of distinct policies on the relative costs of the main alternative disposal methods: recycling, disposal to landfill and illegal dumping. The willingness both to recycle and to dispose to landfill depends on the relative costs of the waste collection regime, and these are dominated by the time cost of alternative disposal methods. The higher the frequency of waste collection, the less recycling and the more disposal to landfill there will be. This is because frequent collection reduces the marginal time-cost of disposal to landfill. Curbside collection of recyclable material, and the frequency of that collection, has a similar effect on the recycling rate. Although direct incentives, such as unit pricing are important in the waste disposal decision, recycling depends primarily on management of the time-costs it involves.