吉林省老工业基地可持续发展问题研究

吉林老工业基地可持续发展的目标应定位在用三个五年计划的时间,完成企业、产业及经济社会三个层次竞争力的构建,形成全面的可持续发展能力,成为在我国经济社会发展中发挥重要作用的新型工业基地。     

福建森林保险案例研究

回顾了20世纪80年代以来福建省森林保险的发展历史,并以南平和三明市为例,从森林保险的规模、品种、具体做法以及配套政策等方面做了案例研究。通过案例分析,对福建省森林保险发展情况进行了基本判断:全省对森林保险的群体需求有差异,森林保险业务供给有限,林业部门和保险公司诉求不同,需要加强理解和沟通。     

中国北方大规模生猪养殖技术效率研究

[目的]通过对我国北方地区大规模生猪养殖技术效率进行测度,以期发现影响其技术效率增长的主要因素,为我国现阶段生猪养殖业战略性区划调整"南猪北进"工作提供实践指导和理论支持。[方法]根据随机前沿分析方法 (SFA)基本原理,运用对数型柯布—道格拉斯生产函数及我国北方大规模生猪养殖数据构建中国北方大规模生猪养殖随机前沿分析模型,对我国北方大规模生猪养殖技术效率进行测度并据此提出相关建议。[结果]北方地区大规模生猪养殖技术效率值纵向上来看整体在不断下降,而从地域上来看内蒙古自治区和东北地区技术效率值较高,北京与西北地区技术效率值较低。[结论]内蒙古自治区与东北地区适宜作为大规模生猪养殖承载地,与国家政策具有一致性;华北地区与西北地区大规模生猪养殖技术效率测度值较低,存在较大改进空间;针对该现状提出构建经济效益与环境保护并重的规模生态生猪养殖体系。     

物流成本:价格上涨的重要推手

物流成本是物流活动中所消耗的物化劳动和活劳动的货币表现,作为商品价值的重要组成部分,其上升必然推高商品价格,成为商品价格上涨的重要推手。它的上升主要会通过运输费用、经管费用、税费和制度性成本等路径推动商品价格上涨。要保持市场价格的基本稳定,必须通过改革公路收费、改进物流管理、培育物流企业、优化物流模式等措施,多管齐下遏制物流成本上升。     

Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement

Company efforts to make customers switch from competitive brands to their own or induce them to repurchase their own brands are very important in their marketing activities and in this regard studies of customer variety-seeking orientation and level of involvement in decision making play a crucial role in explaining customers’ product selection activities. The purpose of this study intends to examine interrelationships among customer satisfaction, loyalty, and switching intent in family restaurants and verify the moderating effect of customer variety-seeking orientation and purchase decision involvement. A total of 305 patrons in Korea participated. The results showed a positive relationship between customer satisfaction and loyalty. Participants expressing a high level of satisfaction were more likely to switch restaurants. Whether customers feel loyalty determines their switching intent. There were moderating effects related to customer variety-seeking orientation in the causal relationships between customer loyalty and switching intent. Limitations and future research directions are also discussed.     

Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach

Perceived value is understood to be a precursor of customer satisfaction and loyalty and is itself impacted by product quality. The linkages between quality, value, satisfaction, and loyalty have been gaining increasing attention in the marketing field. Accordingly, this study examines whether quality dimensions have an impact on perceived value, which, in turn, affects satisfaction and loyalty, in the context of the Punggi Ginseng festival.     

Moderating effect of capital intensity on the relationship between leverage and financial distress in the U.S. restaurant industry

During the recent and ongoing economic turmoil, countless businesses have been facing financial distress and many have filed for bankruptcy. This issue is especially critical for the restaurant industry due to restaurants’ sensitivity to economic fluctuations. Therefore, the purpose of this study is to examine the financial distress issue in the U.S. restaurant industry. In particular, the study examines a moderating effect of capital intensity on the relationship between a firm's leverage and degree of financial distress. The dataset includes publicly traded U.S. restaurant firms during the period 1990–2008. The study measures the degree of financial distress by modified Z-scores, and findings suggest a positive moderating effect of capital intensity on the relationship between leverage and financial distress.     

Association Ambiguity in Brand Extension

A research method is developed to effectively identify associations that significantly influence the perceived fit of brand extensions. Contrary to extant brand extension studies that mainly focus on the fit of associations, the current study considers the ambiguity of associations. The proposed measure of association ambiguity, defined as the level of uncertainty based on the perceived conflict of a particular association in a brand extension indicated by the similarity and intensity level of perceived association distance to the parent brand and extension category, was tested and validated using several brand extension cases. Identifying an association's level of ambiguity and the magnitude of its impact on the perceived fit will allow advertisers to adjust their advertising messages and increase consumer receptiveness toward brand extensions. Implications for advertising practitioners and future research are discussed.     

Mutual fund flows and window-dressing

We use a sequential game to analyze an agency problem in the mutual fund industry where a representative fund manager considers window-dressing his portfolio holdings for the purpose of attracting fund flows from a representative investor. The manager is motivated to window-dress to improve the investor's perception of managerial skill which may positively affect fund flows in the next period. However, the investor may suspect window-dressing and thus downgrade perceived managerial skill. The model supports a Bayesian Nash equilibrium where the manager window-dresses only when receiving a low return in the first period and the investor withdraws funds only when observing low returns in both periods. Consequently, we show that window-dressing is a rational behavior even when fund outflows may result.     

Relationship between Perceived Risk,Evaluation, Satisfaction,and Behavioral Intention: A Case of Local-Festival Visitors

This study analyzes the relationship between perceived risk, evaluation, satisfaction, and behavioral intention of tourists attending a local festival. Based on a survey with a sample of 465 respondents attending a local festival in South Korea, a structural equation model (SEM) is proposed that involves festival-related perceived risk, perceptual evaluation, overall satisfaction, and behavioral intention for future attendance at this and other festivals. Firstly, the results show that while risk may lead to a negative perception of a festival, it has no effect on satisfaction or subsequent behavioral intention. Secondly, the results show that direct causality exists between perception, satisfaction and future intention. Thirdly, a demand for diversity in programs determines perceptions of risk, which in turn permits a segmentation of visitors based on these characteristics. The findings of this study contribute to successful planning and marketing strategies to meet the demands of psychologically segmented tourists, especially in festival studies.