The role of international tourist perceptions of brand equity and travel intention in culinary tourism

Brand equity is becoming increasingly important, and research has started to examine the brand equity of tourist destinations. However, little research has studied the inter-relationship between the dimensions of brand equity in culinary tourism. The purpose of this study is to examine the roles of the three aspects of brand equity in culinary tourism. The Sobel test in line with Baron and Kenny's procedure was used to test the hypotheses in a sample of 407 international tourists from 10 regions. The empirical evidence supports the process-oriented view and indicates that brand loyalty could mediate the effects of brand image and perceived quality on travel intention. The findings of this study contribute to the theoretical development of a conceptual model and fill the gap in the literature.     

The influence of emotions displayed and personal selling on customer behaviour intention

The impact of employee performance on customer behavioural intentions and consumption behaviour is important to service marketers. In many service settings, service organizations require emotional display and personal selling to stay competitive in todays market. Based on a review of service literature, this study investigates the effect of emotions displayed and personal selling on customer purchase amount and re-patronage intention in convenience-goods retail service settings. This work applies mystery shopper methods to data collected from a Taiwan bakery chain. Analysis of the results from 519 responded questionnaires in this study reveal that positive emotions displayed by contact personnel are unrelated to consumption expenditure, but do affect re-patronage intention. Further, the results show that personal selling negatively influences consumption amount. This study suggests that service managers consider enhancing their emotional display perspective in human resource practices, and focus on performing personal selling as a consumer need, in different service industries.     

New financial service development for banks in Taiwan based on customer needs and expectations

The purpose of this study aims to employ an analytic approach to analyze efficient managerial strategies for advancing new service development (NSD) by involving viewpoints of customer needs and expectations within a financial service context. This paper uses a sample of potential banks' credit card applications, customers' preferences and satisfaction ratings, and new credit card service data with the applications of both analytic hierarchy process and VlseKriterijumska Optimizacija I Kompromisno Resenje to analyze customer satisfactions and preferences simultaneously. Then, it applies the importance–performance analysis technique to diagnose managerial strategies for reducing the customer gaps between customer perceptions and expectations. The study emphasizes the importance of analyzing customer preferences and reducing gaps between customer satisfactions of perceptions and expectations to ensure NSD success.     

Demographics,psychographics, price searching and recall in retail shopping

Retailing environments have gone through physical changes and the Internet revolution which intensifies price search and comparison behaviour, however, what customer characteristics – demographics or psychographics – affect price searching and recall? Further, what changes the relationship between the price-searching tendency and price recall? This research develops a framework that integrates the views of the economics of information and psychosocial returns to address these questions. Through point-of-purchase surveys, this study finds that psychographics affect the price-searching tendency directly while demographics do so indirectly through psychographics. In addition, the price-searching tendency has a positive effect on price recall and this relationship is stronger when consumers buy discounted products. Finally, in contrast to previous research, consumers' high tendency to search for price and price recall accuracy and confidence are found.     

Technology licensing under optimal tax policy

This paper examines the role of government policy in technology licensing decision. We show that both the outside and the inside innovators license a new product (or drastic process innovation) to all potential licensees in the presence of tax/subsidy policies. An implication of our analysis is that a monopolist producer may prefer technology licensing in a homogeneous goods industry. Our results also provide a rationale for franchising to multiple sellers.     

The adoption of new technology by the farmers in Taiwan

This study addresses the technologies the farmers adopted, their reasons for adopting these technologies and the result of adopting these technologies. The design and strategy used to collect the data needed are both qualitative and quantitative. Farmers who practised traditional farming methods and those who adopted the new technologies were both given survey questionnaires and were interviewed.

The result of the study shows that the technologies applied by the farmers are the use of tractors in tilling the ground, the use of machinery in planting, the practice of irrigation and the use of a combination of organic and commercial fertilizers. The reasons for the adoption of the latter are the availability of chemicals and the convenience of their use, and this is used to enhance the growth of plants. The results of the new technology adoption are high yields of produce, production of hybrid crops, and the saving of labour, thus increasing the income of the farmers.     

An effective method for constructing bounds for ruin probabilities for the surplus process perturbed by diffusion

In this paper, we first study orders, valid up to a certain positive initial surplus, between a pair of ruin probabilities resulting from two individual claim size random variables for corresponding continuous time surplus processes perturbed by diffusion. The results are then applied to obtain a smooth upper (lower) bound for the underlying ruin probability; the upper (lower) bound is constructed from exponentially distributed claims, provided that the mean residual lifetime function of the underlying random variable is non-decreasing (non-increasing). Finally, numerical examples are given to illustrate the constructed upper bounds for ruin probabilities with comparisons to some existing ones.     

The factors impact of knowledge sharing intentions: the theory of reasoned action perspective

In the organization, the transformation of knowledge is an important issue, and personal motivation for knowledge sharing worth to be investigating. Among them, there are many factors affect that the personal process of knowledge sharing intentions. The individual knowledge sharing intention while often by affects of the environmental factors and individual??s beliefs awareness. Many studies have explored the factors that affect individual action intentions, but few of individual ethical considerations inherent with the views of relevant organizations to analyze the environmental knowledge to the intention. This study reviews of the theory of reasoned action, from perspectives of the social psychological and knowledge sharing while integrative the personal anticipated reciprocal relationship, perceived of ethics and organization culture to seek for the personal impact of the antecedents of knowledge sharing intentions. Moreover, based on existing literature, the author??s observation and inference for develop a conceptual framework to identify the antecedents can be represented.     

International equity flows and country funds

This study investigates the relationships between U.S. equity flows in foreign countries and returns of closed-end country funds for emerging Latin American markets, emerging Asian markets and developed markets. The major issues addressed are (1) relationships between flows and fund returns based on two basic models—information contribution and feedback trading effects, (2) the role of volatility in these relationships, and (3) the effects of the Asian crisis. Basic findings include: (1) information contribution (past flows affect returns) and feedback trading arguments (past returns affect flows) are supported; (2) strong evidence is found for the market segmentation argument rather than the investor sentiment argument; (3) there exists strong evidence of significant volatility effects under information contribution and feedback trading; (4) the Asian crisis effects are important but limited to Asian funds.     

The Expected Discounted Penalty at Ruin for a Markov-Modulated Risk Process Perturbed by Diffusion

Abstract

A Markov-modulated risk process perturbed by diffusion is considered in this paper. In the model the frequencies and distributions of the claims and the variances of the Wiener process are influenced by an external Markovian environment process with a finite number of states. This model is motivated by the flexibility in modeling the claim arrival process, allowing that periods with very frequent arrivals and ones with very few arrivals may alternate. Given the initial surplus and the initial environment state, systems of integro-differential equations for the expected discounted penalty functions at ruin caused by a claim and oscillation are established, respectively; a generalized Lundberg’s equation is also obtained. In the two-state model, the expected discounted penalty functions at ruin due to a claim and oscillation are derived when both claim amount distributions are from the rational family. As an illustration, the explicit results are obtained for the ruin probability when claim sizes are exponentially distributed. A numerical example also is given for the case that two classes of claims are Erlang(2) distributed and of a mixture of two exponentials.