Using social marketing to increase breast cancer screening among African American women: perspectives from African American breast cancer survivors

• Despite progressive preventative techniques, intervention programs, and guidelines to help reduce breast cancer mortality, African American women (AAW) remain affected by breast cancer in greater numbers compared to Caucasians. As rates of breast cancer mortality continue to increase among AAW, a greater need for change emerges, which should include crafting culturally specific social marketing programs that promote breast cancer awareness among AAW. This exploratory study focuses on social marketing strategies to promote this awareness. The research underscores several social marketing strategies from the perspective of AAW (N = 130) breast cancer survivors. Qualitative data were collected from focus groups regarding social marketing strategies needed to promote breast cancer awareness. The discussions revealed social marketing campaigns that are culturally sensitive and unswerving are more likely to increase behavior modification. Furthermore, messages from other AAW tailored toward a specific market are more beneficial for promoting breast cancer screening.

Copyright © 2008 John Wiley & Sons, Ltd.     

Assisting the Long-Term Unemployed: Results from a Randomised Trial

Welfare reform in Australia centres on both economic and social participation. The policy concern is that people who fail to participate in economic and social life may become entrenched in disadvantage. In 2000–2001, a randomised trial was conducted by the Department of Family and Community Services to assess whether an intensive interview with follow-ups would result in increased participation for long-term recipients of income support. Participation in the trial led to a reduction in average hours worked, but increased hours spent in study or training. We find evidence of increased social integration associated with participation in the trial.     

Title Assurance and Settlement Charges

The assurance that a seller of real estate has the right to transfer property free and clear of any encumbrances is important to potential purchasers and lenders. In the vast majority of cases in which real property is transferred, title insurance is used for this purpose. Consumer ignorance, coupled with a price structure based on the sales price of the property being insured, has led to an industry in which it is theoretically possible for the total charges by the primary supplier of the services to be indefinitely above a competitive level.     

Evidence of the effect of domicile on corporate average effective tax rates in the European Union

We estimate (worldwide) corporate average effective tax rates (ETRs) from financial statements for companies domiciled in European Union (EU) member states during 7 years from 1990 to 1996. Our objective is to compare the tax rate effectively experienced by each company with the corporate statutory tax rate (STR) in the EU country in which each company is domiciled. The difference between the corporate statutory tax rate and the financial statement-based corporate average effective tax rate provides information on the magnitude of tax incentives provided by governments within the EU. These tax incentives come on top of the directly observable differences in statutory tax rates between EU member states. We find (1) that the use of tax incentives, over and above differences in STRs, differs substantially between EU member states (corporate domiciles) and (2) that the provision of tax incentives does not have the effect of equalizing corporate ETRs between EU member states (corporate domiciles).     

At the receiving end of supply network intervention: The view from an automotive first tier supplier

As companies are increasingly responsible for all ingredients that make up their products, the requirement to increase visibility and exert control over the entire supply network has been identified as key imperatives. However, little research to date has examined the consequences of supply network control on the suppliers that are at the receiving end of it. This paper reports on research into the dynamics of supply network intervention and the effects on the companies that are subject to attempts to control a supply network, particularly in the context of new product development. The paper discusses the case of an automotive component supplier and its role in a specific vehicle development project. The case study shows how the supplier was a victim of its customer's attempt to ‘supply chain manage’ the project, giving the supplier little control over key activities such as the choice of suppliers of key components and little influence on commercial and technical agreements. The perspectives of both vehicle manufacturer and supplier are debated to reveal the drivers for and problems associated with supply network intervention. The paper discusses the theoretical and managerial implications of the study and concludes by raising some serious questions about the negative effects of intervention strategies.     

The windshield method of questionnaire distribution: A viable alternative

A variety of data collection methods are available for survey research. Basic distribution techniques differ in cost, administrative ease, and characteristics of returns. The authors discuss the relative advantages and disadvantages of distributing questionnaires by placing them on the windshields of patrons' automobiles. This method of distribution appears to be preferred for certain types of shopper surveys.