结构性去杠杆下的中国宏观经济*——2018年中期中国宏观经济分析与预测

2018年以来中国经济平稳运行，物价水平稳定，就业形势整体向好，经济增长质量稳步提升。不过，当前中国经济仍然面临一定的下行压力，尤其需要警惕消费增速过快下滑、宏观税负进一步加重、民间投资复苏乏力、部分企业效益状况显著恶化、去杠杆过程中金融体系不稳定性加剧等主要风险点。此外，杠杆率高企是现阶段中国经济面临的突出问题，而且中国的杠杆率在不同部门之间以及各部门内部均体现出明显的结构性特点。为此，中央在2018年专门提出了“结构性去杠杆”的新思路。在“结构性去杠杆”稳步推进的大背景下，宏观政策既要积极应对经济下行压力，谨防去杠杆带来的经济增速超预期下滑风险，又要激发经济内生增长动力，促使经济实现长期可持续发展和“高质量发展”。     

Upgrading peripheral wind sectors

The implementation of traditional policies does not consider institutional singularities in peripheral sectors. The main aim of this paper is to analyse the interaction among local capabilities and multinational agents to upgrade a peripheral wind sector. The case study conducted in the peripheral region of Galicia (Spain) emphasises the challenges concerning policy design and implementation in this kind of regions. The theoretical foundations are based on the systemic and evolutionary approach of the innovation system and the global value chain perspective. This combination enables to analyse how local contexts could shape governance patterns within value chains in peripheral regions. Likewise, the target approach is also applied concerning the design and implementation of a policy programme and its timing. Empirical evidences underline the complementarity of market size and foreign direct investment policies, as well as the diversification towards green transitions through enhancing local capabilities.     

Exploring the customer's intention to switch firms: The role of customer‐related antecedents

This study examined the customer‐related antecedents of the customer's intention to switch firms. Customer citizenship behavior was a key element in this study. Scholars have extensively studied the antecedents of customer citizenship behavior. However, the way that customer citizenship behavior relates to other attitudinal variables and the intention to switch has scarcely been analyzed. The proposed hypotheses were verified using partial least squares variance‐based structural equation modeling applied to 947 users of beauty care service firms in five countries. The results suggest that customer citizenship behavior is an antecedent of satisfaction, trust, and attitudinal loyalty. Two of these variables influence customers’ intentions to abandon relationships with the service provider. The implications of these findings enhance managers’ and scholars’ understanding of the determinants of customers’ intentions to switch firms.     

Determinants of corporate social responsibility and business ethics education in Spanish universities

The current economic crisis, unsustainable growth, and financial scandals invite reflection on the role of universities in professional training, particularly those who have to manage businesses. This study analyzes the main factors that might determine the extent to which Spanish organizational management educators use corporate social responsibility (CSR) or business ethics stand‐alone subjects to equip students with alternative views on business. A web content analysis and non‐parametric mean comparison statistics of the curricula of undergraduate degrees in all universities in Spain were conducted. The main conclusion of this paper is related to the Bologna effect in Spanish universities. Comparing our results with prior research in this matter, it is demonstrated that the main reason that explains the increase of CSR and ethical education in Spain is the Bologna process and its adaptation to the European Higher Education Area. Also, private universities in Spain are more likely to require an ethics course than public universities. Other factors, such as size, political orientation, or related to CSR chairs are not statistically explanatory of CSR and ethical education.     

国库现金转存商业银行的货币效应分析及管理建议

近年来,我国国库现金余额因国家财力增长及预算收支进度不均衡等因素出现大幅上升,闲置国库现金运用对货币供应的影响日益显著。该文根据商业银行资产运用特点,通过模型构建简单分析了国库现金转存商业银行的年度货币效应,以揭示其货币效应的影响因素,并从建立健全法规规章、提高国库收支预测水平等方面,提出进一步完善国库现金业务管理的相关建议。     

El desempeño económico financiero y responsabilidad social corporativa Petrobrás versus Repsol

Alterations in the institutional environment, as a result of the markets integration process and the consequent alterations in stakeholders’ conduct are one of the important vectors of changes in companies’ behavior. In that context, in addition to their yields those companies happen to worry about their attitudes in relation to social and environmental factors. Thus, the corporate social responsibility (CSR) is seen as one more strategy to maintain or increase their income and to harness the enterprise development. The main purpose of this study is the verification of the existing relation between Social Responsibility and the economic and financial performance of two companies in the business of Petroleum, Gas and Bio-combustibles. The investigation was based on a comparison of social-environmental practices developed by Petrobras S/A (Brazil) and Repsol S/A (Spain). For the purpose of verification of the relation between social-environmental performance and the economic-financial one, a linear regression analysis was carried out.     

电子金融领域中消费者权益保护路径探析

进入21世纪,电子信息技术融入金融业,极大地推动了国内电子金融业务发展.但是,由于信息不对称、技术及经济实力悬殊、维权投拆路径不畅等问题,使消费者在电子金融交易活动中经常处于弱势.本文在分析我国消费者权益主权缺失现状的基础上,通过借鉴美、英、韩等发达国家的立法经验,从立法保护、纠纷解决、宣传教育等几个方面,对我国电子金融领域中消费者权益保护路径提出几点可行性建议.     

以迪斯尼为案例浅谈全球化趋势下的跨文化营销

在国际营销活动中,文化环境是极其重要而又极易被忽略的一个因素,文化差异往往成为企业跨国经营的无形壁垒。那么在国际营销过程中,文化差异问题该如何解决?本人个人认为,主动调整营销战略,积极融入当地市场是最好的解决方法。本文从文化差异的角度着手,以迪斯尼乐园为案例,通过对其在跨文化经营中的成功和失败的案例进行分析,阐述了跨文化运营中存在的问题,并提出了一些相关建议。     

Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness

The present paper outlines a study based on an experimental design that investigated the effect of online price discounts and free gifts on consumers’ evaluation of the brand, in the context of an airline. The study also analyzed whether promotion-proneness exercises a moderating effect on this relationship. It was found that discounts generate a more positive brand image than free gifts among promotion-prone users, while for less promotion-prone individuals, the opposite is true. The results will help managers to select the most appropriate online sales promotion type for reaching different consumer groups, depending on their promotion-proneness, in line with the needs and objectives of the service firm.