Travel motivations and destination choice: A study of British outbound market

Abstract

Knowledge of people's travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The objectives of this study were to uncover the underlying push and pull factors of motivation associated with British outbound pleasure travelers as well as to identify key motivational factors that have significant effects on destination choice. Six push factors and five pull factors were found. “Knowledge seeking” and “cleanliness & safety” were perceived as the most important push and pull factors respectively. The results of logistic regression analyses snowed that the British tend to visit the U.S. for “fun & excitement” and “outdoor activities,” Oceania for “family & friend togetherness,” and Asia to seek a “novel experience.” The findings of differential motivational factors across seven destinations suggest that a destination can capitalize on its strengths with an optimal combination of push and pull factors to attract and retain the British travelers.     

Tourist preferences for ecotourism in rural communities adjacent to Kruger National Park: A choice experiment approach

This paper analyses the potential for development of ecotourism in rural communities adjacent to Kruger National Park (KNP) in South Africa. We determine preferences of tourists, according to origin and income levels, for ecotourism and their marginal willingness to pay (MWTP) for three ecotourism attributes: village accommodation, village tours and visits to crafts markets. Data were collected from 319 tourists through choice experiments, and analyzed using a conditional probit model. Findings indicate reluctance on the part of all tourists to use accommodation facilities outside KNP, but interest to purchase village tours and visit village-based craft markets. MWTP was negative for accommodation for all income groups, but positive for village tours and crafts markets. Among international and high income groups of tourists, tourists were willing to pay much higher fees than proposed by communities. These findings suggest the potential for development of some limited ecotourism services in villages adjacent to KNP.     

Visitor centre staffing: Involving volunteers

Volunteer involvement in visitor centres has received little attention by tourism researchers despite the critical role staff play in welcoming tourists to a destination and promoting tourism activities. The community function of visitor centres - of which volunteering is part - has also been underplayed in previous research. Using data from a survey and interviews with visitor centre managers in Australia, this paper investigates the rationales for staffing visitor centres with volunteers and/or paid employees and, related to motivations for volunteering, the factors influencing the attractiveness of visitor centre volunteer programmes. The dominant rationales for involving volunteers are need, community involvement, visitor experience, and the personal qualities and motivations of volunteers. Visitor centre volunteering is attractive because of location and local pride, interactions with tourists and social relationships with other volunteers, and the reputation of the visitor centre and its volunteer programme.     

In search of lost leisure: the impact of caregiving on leisure travel

One of the fastest growing market segments of the tourism industry over the last two decades is made up of consumers 55 years of age and older. As we enter the new millennium, over 50 million of these “mature adults” will find themselves on the edge of retirement, equipped with the freedom and financial means to travel, but restricted by a loved one who may become ill or disabled. The purpose of this study was to explore the impact of caregiving on the leisure travel behaviors of family caregivers and their care-recipients. Qualitative data collection and analysis methods were employed. In addition to identifying impediments (physical, social, emotional) to pursuing or maintaining leisure travel for caregivers of older adults, the qualitative analysis yielded other emergent themes such as changes in patterns and types of leisure travel, entitlement, resentment, and anger. Implications and recommendations for researchers and practitioners are included.     

What are guests scared of? Crime-related hotel experiences and fear of crime

ABSTRACT

This study aims to explore the typology of hotel crime and how it is related to guests’ fear of crime based on a cause-and-consequence model. A total of 873 TripAdvisor reviews were content-analyzed to develop a typology of hotel crime. High-class hotels experienced more theft, fraud, and burglary while low-class hotels encountered more prostitution and drug-related activities. Hotel guests generated a higher fear of crime when crime occurred inside guest rooms, especially in cases of burglary, theft, or fraud. Reviews mentioning crimes were perceived to be more helpful. Managerial implications and best practices of crime prevention are provided for hotel practitioners.     

The politics,satisfaction, loyalty,and success of Ph.D. students in hospitality and tourism

The purpose of this study was to explore the roles of organizational politics in educational institutions with regard to graduate students’ satisfaction with supervision and loyalty toward advisors, and thereby success of students in the Ph.D. program, within the hospitality and tourism discipline. The findings demonstrate that satisfaction and loyalty play important roles in doctoral students’ experiences in graduate education. Several implications for students and faculty are discussed.     

Rural tourism and gendered nuances

Research findings on rural residents’ attitudes towards tourism are often contradictory, in part due to a lack of data examining the often divergent perspectives of particular subgroups. Regional survey data from the Intermountain Western United States is used to provide an improved understanding of rural tourism attitudes as they are linked to community involvement and changes, while also exploring both intragender and intergender differences. Group differences in levels of community involvement, perceptions of tourism and various other issues are observed. While differences emerge, there is also widespread agreement on the importance of preserving local culture and the opposition to sale of agricultural land for development.     

Öffentliches und Geheimes

In the second half of 2009, the entire media agenda in Germany was dominated by the swine flu, next to the German Federal Parliament elections. Criticism was voiced in the media against the pharmaceutical industry for lobbying the nationwide swine flu vaccination, which was widely considered nothing but a product of the industry’s lobbying power. In order to avoid the usual interviews with lobbyists, we attempted to apply a new methodological framework approach in analysing lobbying processes and key stakeholders in the public sphere—and outside. Crucial to the diversified approach, which involves quantitative content analysis of media coverage and press releases, are interviews with journalists, lobbyists’ network analysis and internet research on biographies. Although a conspiracy could not be conclusively proven, the results do indicate associations that validate the criticism of the industry’s lobbying activities.     

Das Wiederholungsparadoxon

In this paper we discuss how repetition of a single statement affects its perceived credibility. Using an experimental design, our results support previous psychological studies on the “truth-effect”, which have shown that repeated messages are considered more credible than non-repeated messages. In addition, our study sheds light on the unanswered question why the truth-effect vanishes or reverses if statements are repeated too often. Analysis strongly points to a parallel, indirect negative effect, caused by participants showing reactance as a consequence of repetition.