INFORMATION SEARCH BEHAVIORS OF COLLEGE STUDENTS FOR SPRING BREAK TRIP IN THE USA: AN APPLICATION OF SPECIALIZATION CONCEPT

The purpose of this study was to identify information search behaviors of college student travelers by applying the concept of specialization. Dividing the college travelers into groups of high‐, medium‐, and low‐leveled specialization, the research investigated the perceived value of information content and information sources, and identified the main information sources used to obtain information for their recent spring break trips. It was observed that the different specialization groups assigned different values to information content and sources. The differences in the choice of information channel also appear to be substantial. As a result, the findings of this study supported the idea that the specialization concept can be used as an alternative approach to segment travelers in a more comprehensive way, which combines past experience, prior knowledge, and involvement that are important to classify travelers.     

The Salient and Organic Images of Taiwan as Perceived by Mainland Chinese Tourists

This research investigates the salient and organic images of Taiwan as perceived by Mainland Chinese tourists. Using the method of free elicitation to ask respondents to describe freely their holistic, psychological and unique images of Taiwan, this research obtained abundant marketing information from 57 potential visitors and 59 actual visitors. The results show that Taiwan is perceived to be a beautiful island with attractive nature and culture. The results also reveal that cultural proximity makes Taiwan a sentimental destination for the Mainland Chinese. The above results provide evidence that free elicitation is an effective method of measuring destination image.     

Trade Effects of US Antidumping Actions against China*

Using data on US imports, classified at the 10‐digit Harmonized System commodity level, we study the effects of all antidumping investigations initiated by the USA against China between 1998 and 2006. We find that antidumping actions cause a reduction in the volume and value of imports from China as well as an increase in the price of those goods in the US market. Critically, however, we find that these effects are short‐lived and dissipate approximately 2 years after the antidumping decision. Furthermore, antidumping actions against China prompt a substitution effect as they increase US imports from other countries. In general, our results cast doubt on the effectiveness of antidumping actions against China as mechanisms for protecting US producers.     

An analysis of the social unit of participation and the perceived psychological outcomes associated with most enjoyable recreation activities

Abstract

Two research questions were addressed by this study: (1) to determine the predominant social units in which individuals participate in their two most enjoyable recreation activities, and (2) to determine if a relationship exists between the social units with which individuals participate in their two most enjoyable activities and the reasons for participating in these activities. Outdoor activities predominated as individuals’ two most enjoyable activities with a marked predominance of participation in the family/friends social group. Two discriminant analyses revealed a strong relationship between social units of participation and reasons for participation. The reasons of family togetherness, relation with nature, being with people, escaping the family, escaping physical pressure, and meeting new people were the primary discriminating variables in pre‐dicting the social unit of participation. However, these reasons were not, in general, viewed as primary reasons for engaging in one's most enjoyable activities. Therefore, it may be concluded that the type and degree of social interaction desired vary with the social unit of participation, but the primary reasons for participation remain relatively stable regardless of the social unit of participation.     

An assessment of convention tourism's potential contribution to environmentally sustainable growth

The tourism literature contains substantial discussions on how increasing numbers of attendees and conventions at a destination contributes to the local economy, but there is limited research on the environmental impact of the concomitant increases in air and other travel, and other activity increases in energy and other resource use. This research assesses the current environmental position of the convention industry in the United States and formulates suggestions for future direction in regard to “green” concepts by examining and comparing the perceptions, attitudes, and behavioral intentions of three groups of convention stakeholders: convention attendees, meeting planners, and convention suppliers. This empirical study recognizes the critical problem of inadequate understanding of the environmental impact of convention activities and the lack of knowledge regarding ecological convention practices. It shows that the perception of environmental impact among the three groups varies depending on which environmentally friendly practices are available to each group. It discusses the background to – and the implications of – the emotional formation of decisions and self-motivation based on positive attitudes and the strong intention to adopt green management practices agreed to by convention stakeholders.     

The Great Halls of China? Meeting Planners’ Perceptions of Beijing as an International Convention Destination

This research focused on meeting planners’ perceptions about selecting Beijing as an international convention destination. Twenty-three convention destination site selection criteria organized into five categories were identified. It was found that, with respect to Beijing, the importance of site selection criteria has changed since the late 1990s, with meeting planners now attaching more weight to the quality of convention services, quality of convention planning assistance, and city image. The meeting planners who had previously held international conventions in Beijing attached greater importance to research and development cooperation opportunities and choice of accommodations than those who had not. They rated Beijing's performance lower on the convenience of the application process (required by Chinese governments) and government support. It was concluded that Beijing needs to improve most on the quality of convention services and convention planning assistance, and by relaxing government policies related to the holding of international conventions.     

How Does the Work Status Affect Employees’ Job Attitude and Behavior in the Hotel Industry?

The study focuses on how work status impacts employees’ perception of job satisfaction, organizational commitment, and job performance in the hotel industry. Also, it explores whether supervisors perceive employees’ job attitudes and behavior in the same way as they perceive. Data were collected from a self-administered survey for five-star hotel employees and supervisors in Seoul, South Korea. A total of 335 valid responses were collected from 280 employees and 65 supervisors and analyzed by using structural equation modeling. The results of the study indicated that nonstandard employees expressed higher job satisfaction and higher organizational commitment but perceived lower job performance than standard employees did. Work status had no significant moderating effect on the relationships between job satisfaction, organizational commitment, and job performance; however, the results of this study indicated that supervisors’ perceptions of nonstandard employees’ job satisfaction, organizational commitment, and job performance were quite different from those of the nonstandard employees themselves. This study suggests that hotel operators should develop strategies to fully utilize nonstandard employees who reveal potential for quality service to guests.     

Performing Under Pressure: Winning Customers Through Improvisation in Team Selling

The sales presentation is one of the most challenging and dynamic aspect of the sales process. Often-times, the presentation is composed of teams. The purpose of this study is to examine how improvisation manifests itself in the context of the sales team presentation. Utilizing the theoretical foundations of team dynamics and relationships, unplanned behavior, and emotional intelligence, a model of sales team improvisation is developed. A two-phase research design was employed via qualitative in-depth interviews from buyers and sellers followed by a quantitative survey of experienced sales team professionals. Our results find that improvisation impacts the relationship between emotional intelligence and team presentation performance outcomes. Although team selling is common in practice, a dearth of research exists in the sales literature. This study contributes to the growing body of knowledge on team dynamics and emotion in selling. Additionally, this study is one of the first to specifically investigate improvisation in the high pressure context of sales team presentations.     

Concentrating Too Hard? Foreign and Corporate Venture Capital Involvement in Syndicates

We investigate the relationship between investment of corporate venture capital (CVC) and foreign venture capital (FVC), and the concentration of investors involved in a financing round. As forms of venture capital distinct from independent venture capital, CVC and FVC can offer different value to new ventures. However, having FVC or CVC investors in the syndicate can also pose additional risks to other investors. We find that a corporate venture capital or a foreign venture capital affiliation is related to lower concentration of investors. Our results suggest that the investors evaluate not only the venture but also their syndicate partners in determining their relative share of round investment.     

The underdog trap: The moderating role of transgression type in forgiving underdog brands

This study aims to investigate the interactive effects of brand biography and brand transgression type on consumers’ forgiveness intention. Brand transgression is categorized as relational or nonrelational, with the former (compared to the latter) seriously undermining consumers’ high identification with underdog brands. Across four experimental studies in which transgression type is manipulated in three different ways, it is confirmed that when facing nonrelational transgressions, participants show greater forgiveness intention for underdog than for top‐dog brands. However, when facing relational transgressions, they do not show increased forgiveness intention for underdog brands compared to top‐dog brands. Moreover, perceived anger mediates the interaction effect between brand biography and brand transgression type on forgiveness intention. The theoretical and managerial implications of the findings are discussed.