When customers are members: Customer retention in paid membership contexts

This article seeks to gain an understanding of how members’ characteristics relate to lapsing behavior in paid membership contexts. Literatures such as social identity theory are used to propose hypotheses that are tested using a hazard rate model on archival data pertaining to 7,798 members of an art museum. The results indicate that the hazard of lapsing is lowered with increasing duration, participation in special interest groups whose goals are related to those of the focal organization, gift frequency, and increasing interrenewal times. Conversely, members who have downgraded their membership level in the past, those who have participated in special interest groups whose goals are unrelated to those of the focal organization, and those who received their membership as a gift are more likely to lapse. C. B. Bhattacharya is an assistant professor of marketing at the Goizueta Business School of Emory University. His Ph.D. in marketing is from The Wharton School, University of Pennsylvania. His research interests include brand loyalty and brand health, customer retention, and organizational identification and disidentification. He has published in theJournal of Marketing, International Journal of Research in Marketing, Journal of Retailing and Consumer Services, Marketing Letters, and other journals. During the past few years, students in his marketing research course have addressed real problems for over 30 nonprofits. In 1995, he received The Emory Williams Distinguished Teaching Award, which is the highest teaching honor conferred by Emory University.     

The problems of supplying water to third world cities: Bulawayo's water crisis

The current drought in central and southern Africa has focused attention on issues relating to the provision and supply of potable water. In the case of Bulawayo, Zimbabwe's second city, there is the very real prospect that water supplies may be exhausted before the onset of the next rainy season. This paper explores the background to this problem and shows how poor planning, financial constraints, and political intransigence have failed to keep pace with a policy aimed at the provision of water to the inhabitants in this expanding urban environment Alternative sources of supply. in particular a pipeline to the Zambezi River, are also investigated.     

Analyzing Cost Differences in Life Insurance

Several indexes for comparing the cost of life insurance policies are currently available. A variety of criticisms of these indexes has been offered. This paper identifies an additional problem: consumers may lack confidence in index values because they do not reconcile with data about company performance (e.g., lapse ratios, returns on invested assets). Analysis results suggest that policy costs are as much a function of actuarial manipulation for marketing advantage as of commonly cited textbook factors (mortality, interest, expenses) and competitive factors (lapse ratio, average policy size).     

Recreation Vehicles: The Economics of Ownership

A breakeven point analysis of selected modes of recreational travel in which the costs of ownership and travel use of representative self-contained recreation vehicles are compared with the costs of lodging and travel by private automobile.     

Russian enterprises in mid-2010: Slow improvements in the context of a high degree of economic uncertainty

The results of a recent regular survey of opinions among enterprises of the real economy sector, which was conducted by the Laboratory for the Analysis and Forecasting of Microeconomic Processes of the Institute of Economic Forecasting of the RAS (IEF), are analyzed in this paper.     

Russian industries at the beginning of 2011: Current issues and investment climate

The results of a regular survey of companies in the real economic sector conducted by the laboratory of analysis and forecasting of microeconomical processes of the Institute of Economic Forecasting, Russian Academy of Sciences, are analyzed and commented.