Company Support for Employee Volunteering: A National Survey of Companies in Canada

Company support for employee volunteerism (CSEV) benefits companies, employees, and society while helping companies meet the expectations of corporate social responsibility (CSR). A nationally representative telephone survey of 990 Canadian companies examined CSEV through the lens of Porter and Kramer’s (2006, ‘Strategy and society: the link between competitive advantage and corporate social responsibility’, Harvard Business Review, 78–92.) CSR model. The results demonstrated that Canadian companies passively support employee volunteerism in a variety of ways, such as allowing employees to take time off without pay (71%) or adjusting their work schedules (78%). These Responsive CSR efforts contribute to the company’s value chain by enhancing employee morale, a perceived CSEV benefit. More active forms of support requiring company time or money are less common; for example, 29% allow time off with pay. Companies perceive that support for employee volunteering enhances their public image, a Responsive CSR strategy when employed to ameliorate a damaged reputation or a Strategic CSR strategy when contributing to a competitive position. A minority perceive challenges like covering the workload. Many companies target and/or exclude particular causes and link CSEV efforts with other philanthropic donations, suggesting a Strategic CSR application of CSEV. Where programs exist, they frequently are neither tracked nor evaluated, suggesting that companies are not using these programs as strategically as they might.     

Nonpoint Source Pollution and Present Values: A Contingent Valuation Study of Lake Mendota

A split sample contingent valuation survey was conducted to estimate the aggregate willingness to pay of a group of Wisconsin residents for improving the water quality of a popular recreational lake. Extensive limnological research specific to the lake allowed for a thorough understanding of the relationship between pollutant loading and water quality response, thus making the lake an excellent candidate for a contingent valuation study. Results show that the water quality improvement will provide positive net benefits to the public and that payment time horizon has a significant effect on valuation statements.     

The moderating effects of national culture on escalation of commitment

This study tests the cross-cultural sensitivity of three determinants of escalation of commitment: agency conditions, negative framing, and self-justification. A multiple-case experiment, using a sample of 1208 managers and MBA students surveyed over several years in nine countries investigated the moderating effects of national culture. We find that the effect of negative framing on escalation of commitment is significant, but unaffected by differences in national cultures. The adverse selection problem arising from agency predictions has a stronger effect in high-individualism countries than in low-individualism countries, and managers in higher long-term orientation countries are more likely to escalate projects with potential long-term payoffs.     

Does Innovativeness Drive Environmentally Conscious Consumer Behavior?

This study seeks to improve the predictive utility of the attitude–behavior link within the realm of environmentally responsible consumption by examining the role of consumer innovativeness as a mediator. A sample of over 1400 American consumers provided data regarding their attitudes about the environment, receptiveness to new and innovative ideas, propensity to adopt new products early, and likelihood of performing a variety of green behaviors. The evidence suggests that one dimension of consumer innovativeness mediates the link between environmentally conscious attitudes and behaviors: the general affinity for new ideas. Managerial implications of these findings are discussed.     

Budgeting for Equality: The Australian Experience

Gender budgets have now been introduced in varying forms in more than forty countries throughout the world. These exercises emerged out of feminist practical politics initially in Australia and later in a number of other countries. The idea of gender budgets gathered further momentum when the United Nations Beijing Platform for Action called for the integration of a gender perspective into budgetary decision-making. Most of these experiments share three core goals. They seek to: (1) mainstream gender issues within government policies; (2) promote greater accountability for governments' commitment to gender equality; and (3) change budgets and policies. However, very little research has examined their success in achieving these goals. In discussing the lessons learnt from the Australian experience, this paper adopts a feminist political economy perspective on the state as an analytical starting point for discussing the future of gender budgets elsewhere in the world.     

Cause‐Related Marketing from the Nonprofit's Perspective: Classifying Goals and Experienced Outcomes

This research examines the cause‐related marketing (CRM) experience from a nonprofit (NPO) perspective, using qualitative and quantitative methods. U.S. NPO managers with direct CRM experience (n = 154) participated. Results demonstrate that NPOs have both first order (immediate financial support) and second order (less tangible, longer term) goals when undertaking CRM, and that they generally realize these outcomes, though not always. NPOs primarily seek event support, networking opportunities and public awareness, followed by funding opportunities, with less emphasis on gaining business expertise. This research extends the framework of Gourville and Rangan (2004 Gourville, J. T. and Rangan, V. K. 2004. Valuing the cause marketing relationship.. California Management Review, 47: 38–57. [Crossref], [Web of Science ®] , [Google Scholar]) by offering a more precise, differentiated model.     

Corporate Support for Employee Volunteerism Within Canada: A Cross-Cultural Perspective

Company support for employee volunteerism (CSEV) is one mechanism whereby businesses meet the escalating expectation for corporate social responsibility (CSR). Institutional theory is applied to examine patterns of convergence and divergence in CSR programs cross culturally, with a particular focus on intra-country cultural differences. Using a national (Canada) survey of businesses, we examine cross-cultural differences regarding CSEV in two regions of Canada—French Canada (Quebec) and English Canada. Our results suggest that cultural differences, rooted in historical conditions, may shape CSEV program implementation in Canada. Quebec companies are less likely to engage in CSEV. If they do encourage employee volunteerism, they may exclude certain cause types from support and appear to focus more on the external benefits of CSEV, such as community perception, than do firms in English Canada. Recognizing that no nation is culturally homogenous, our study illustrates that CSR and CSEV may vary significantly whenever or wherever cultural differences occur. Businesses and nonprofit organizations need to consider culture as an important variable when implementing corporate volunteer programs.     

Borrowing Interest Rate as a Function of the Debt-Equity Ratio in Capital Budgeting Models

This research extends Weingartner's basic horizon model by letting the borrowing terest rate vary from period to period as a function of the debt-equity ratio. blicly available data for two industries are used to obtain the function. Two models 2 developed: a non-convex nonlinear programming problem, which is solved by the oke and Jeeves algorithm; and an iterative linear model. It is concluded that either del can be used to represent the relationship between borrowing interest rate and Dt-equity ratio in the context of the capital budgeting problem.     

Drownings in Scotland: the real story

The Scottish Accident Prevention Council is responsible for promoting water safety in Scotland. It has long expressed concern that the number of reported drownings in Scotland underestimates the actual figures. The key aims of this study were to establish a valid database of water-based incidents in Scotland and test the under-reporting proposition. A survey involving interviews and correspondence was undertaken to establish the sources of information on drownings. Once identified, a database was established and data for a 7-year period acquired. The study identified the organizations essential to the establishment of a complete database. It also established protocols for gaining annual information. Data analysis confirmed a significant under-reporting of accident data and signalled a number of areas of concern with regard to those most at risk. The study produced, for the first time, a mechanism for recording complete details of drownings in Scotland.