Barriers to Marketing Development in the Barristers’ Profession

This paper focuses on the marketing of professional services, and on the very specific context of barristers in the British legal professions. We examine the background provided by this sector of professional services, and then present the results of a set of qualitative investigations into the role of marketing as it is perceived by members of this profession, and identify a series of perceived by members of this profession, and identify a series of considering the implications of our findings for how marketing concepts can be productively employed in this area of activity and the needs for conceptual as well as practical extension, but remain largely pessimistic about the current prospects for extending marketing activities into the area of barristers’ marketing.     

The influence of advertising on the demand for chocolate confectionery

This paper addresses the impact of advertising on the size of five European chocolate confectionery markets: Belgium, France, Germany, the Netherlands and the UK. It is prompted by suggestions that advertising may be responsible for excessive consumption of confectionery by children. The literature on whether advertising affects the total market size is not one-sided but the balance of previous research indicates market effects to be less likely. Chocolate confectionery in Western Europe is a mature market in slow decline. We found no significant association between the weight of advertising and market growth with either contemporaneous or lagged effects. There was, however, negative correlation between market size and price, as was to be expected. The results were consistent across the five countries.     

Are tourism impacts low on personal environmental agendas?

This paper examines if tourism is an environmental priority for tourism and hospitality students. It is framed within the context of information and choice overload that may result in the need to prioritize issues and make less effective decisions. A series of open-ended questions identified the most important community and global environmental issues, the single greatest cause of climate change and whether students had changed their behaviour in general, or their travel behaviour in particular, to reduce their environmental impact. A total of 2968 useable surveys were returned from students at 63 institutions in 22 economies. Tourism emerged as a low priority issue, which explains why only a small proportion of students had changed their travel behaviour. Moreover, the study noted high knowledge variability, which in turn was closely associated with the type of actions undertaken. Students with specific knowledge were far more likely to adopt specific change actions than those who had less precise knowledge. They, in turn, were more likely to identify generic and less effective actions. The study concludes that the main challenge involved in changing tourism behaviour rests primarily with raising its status to a higher priority, a difficult task given the environmental issue overload that most people face.     

Do managers make takeover financing decisions that circumvent more effective outside blockholders?

Consistent with agency theory, we find that bidder managers make takeover financing decisions in ways that circumvent more effective monitors. Bidder managers are more likely to use cash rather than stock when targets have aggressive outside blockholders. We also find that the likelihood of a cash offer decreases when aggressive outside bidder block ownership is relatively low. However, the likelihood of a cash offer increases when aggressive outside bidder blockholding is in the intermediate range, a range of ownership where their continued influence over managerial decisions is threatened by a stock offer. Furthermore, we find that bidder management tends to use cash when its outside bidder blockholders are less aggressive. Overall, our findings indicate that managerial decisions on financing takeovers are motivated to prevent aggressive outside blockholders from gaining more control.     

The effect of real rates of interest on housing prices

During the late 1970s, U.S. house prices were appreciating rapidly even though mortgage interest rates were climbing. Recently, interest rates have eased but prices have moderated. This study examines the role of appreciation expectations in overcoming the negative effects of nominal mortgage interest rates on house prices. Expectations of future appreciation are important determinants of house sales prices, remaining influential during periods of declining and moderating real prices, not just when prices are rising. The real rate of interest, as viewed by the homebuyer, is the mechanism for affecting change in housing price levels. Because the nominal interest rate is slow to reflect changes in expectations, these real rates vary over time. This ebb and flow of real interest rates appears to explain market price levels. Nominal rates play a role as well, primarily in the formation of appreciation expectations.     

Natural Language in Banking

The purpose of this paper is to investigate the use of natural language technology in banking applications. The paper provides a brief review of natural language systems and technologies and then a summary of some of the banking systems that use natural language. The integration of natural language into broader-based bank information systems is also discussed.     

Managing organisational culture: insights from the hospitality industry

Despite the widespread criticism of the culture management approach by respected academics, recent surveys indicate that managers are continuing to engage in planned cultural interventions. Indeed, reports demonstrate that managing organisational culture is one of the most popular forms of managerial intervention, with one survey concluding that over 90 per cent of organisations engage in planned cultural change. This study describes and analyses organisational culture interventions in four companies within a single industry. It argues that the conceptualisation of organisational culture and culture change should be differentiated in ways that recognise the significance of contextual factors. It presents an analysis of interventions in the hospitality industry and delineates four insights from this sector that are pertinent to the theory and practice of managing cultural change.     

An Analysis of the Deposit-taking Market of Hong Kong

This paper analyzes the deposit-takingmarket in Hong Kong prior to the deregulation ofinterest rates in 1994. We argue that bankingregulations, in the forms of branching restrictionsand interest-rate ceilings, had created amonopsonistic market for short-term bank deposits. Asa result, banks in Hong Kong had earned asubstantially wider interest-rate margin than banks inother Asia-Pacific countries and the United States. We provide procedures to estimate the economicsignificance of the foregone interest and find themonopsonistic rent to be in the order of 1% of theGross Domestic Product of Hong Kong for the period1987 through 1994.