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11.
  • This study examines librarians' attitudes toward the marketing of library services, as libraries continue their transition to a marketing orientation. Although prior studies had observed misunderstandings and hostility to marketing among librarians, most previous discussions of this topic were either speculative or based on extremely small samples. In order to provide more evidence in this matter, a large‐scale survey of members of the New Jersey Library Association (NJLA) was conducted. A ‘Pro Marketing’ scale was introduced and used to segment participants with respect to their attitudes. The findings indicate that most respondents expressed relatively positive attitudes toward marketing, but that more positive attitudes were expressed by public librarians than school or college/university librarians, and by administrators as opposed to reference and technical services librarians. Illustrative respondent comments and implications for library management are included.
Copyright © 2007 John Wiley & Sons, Ltd.  相似文献   
12.
We introduce international mobility of knowledge workers into a model of Nash equilibrium IPR policy choice among countries. We show that governments have incentives to use IPRs in a bidding war for global talent, resulting in Nash equilibrium IPRs that can be too high, rather than too low, from a global welfare perspective. These incentives become stronger as developing countries grow in size and wealth, thus allowing them to prevent the ‘poaching’ of their ‘brains’ by larger, wealthier markets.  相似文献   
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Drawing on configuration theory, we develop and test a model which posits that overall firm performance will be influenced by how well the marketing organization??s cultural orientation (i.e., market, adhocracy, hierarchy, or clan) complements alternative business strategies (i.e., Prospector, Analyzer, Low-Cost Defender, Differentiated Defender) after controlling for other, key firm-level variables. Responses from a sample of senior marketing managers provide partial support for the model and demonstrate that high-performing businesses of one strategy type have a different cultural orientation than high-performing businesses of the other strategy types. And, contrary to previous research, the results of this study show that each of the cultural orientations may play a role in creating superior performance. We conclude with a discussion of the implications for scholars and for managers.  相似文献   
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在去参加第53届威尼斯艺术双年展开幕式之前的几天,我受邀出席了在意大利北部城市Bergamo的当代美术馆GAMeC举行的国际年轻策展人论坛,今年论坛的主题是"国际策展人的终结?"围绕着像威尼斯双年展、卡塞尔文献展等全球达几十个之多的国际性展览的策展策略和模式进行反思和讨论。讨论之中也不免提到了威尼斯双年展这个一直以一个策展人为主导选择艺术家的大  相似文献   
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The widespread use of barcodes has significantly contributed to accurate, efficient and economic inventory management in warehouses and distribution centres. However, its efficiency has always been limited by the primary method of reading barcodes with a handheld laser scanner. Compared with this reading by line-of-sight at close proximity, vision-based barcode reading algorithms can further improve efficiency, particularly if accompanied by automated data collection platforms such as drones. This paper introduces algorithms that are able to automatically extract barcodes from video data, and verifies their feasibility and promise for inventory management in warehousing applications. Three key techniques corresponding to different recognition levels are proposed: For a known barcode region, a Harris corner detector and Hough transform-based algorithm is applied to quickly estimate the angle by which the frame area needs to rotate to orient the bars vertically for information extraction. Then, the idea of exploiting connectivity and geometry property of barcode areas is proposed to directly recognise multiple barcode regions in a single video frame to eliminate reading difficulties resulting from interactive influence of multiple juxtaposed barcodes, and to save computation time by only processing frame areas of interest for valid barcodes. In addition, a histogram difference-based fast extraction strategy is designed to further improve efficiency by reducing duplicate information processing. Finally, the performance of each technique is evaluated by analysing video data from a large logistics warehouse, demonstrating satisfactory performance in inventory management applications.  相似文献   
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Companies increasingly seek solutions to the corporate/local dichotomies perceived to be a feature of more traditional approaches to managing across national boundaries. At the human resource level, the rhetoric of transnationalism emphasizes integration being achieved through 'soft' mechanisms, such as corporate culture devices, which encourage all managers to develop an international (for this read corporate) perspective on what they do. In theory, managerial staff are recruited and promoted on a 'best person for the job' basis and national identities are played down. Drawing upon evidence from three international hotel chains (one American, one French and one Swedish), this paper argues that there is a disjuncture between corporate culture devices which assume that they can transcend national origins and the issues of interest and identity which inform the activities and experiences of managers at unit level. The paper suggests that companies need to be aware of the danger of assuming that one can be trained to be 'one of the family'. Rather, we argue that local managers are potentially disadvantaged in terms of career progression as managers from the parent country utilize criteria of acceptability informed by processes of socialization which are more institutionally embedded and derived than has been assumed.  相似文献   
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Performance targets are commonly used in the public sector, despite their well known problems when organisations have multiple objectives and performance is difficult to measure. It is possible that such targets may work where there is considerable consensus that performance needs to be improved. We investigate this possibility by examining the response of the English National Health Service to high profile waiting time targets. We exploit a natural policy experiment between two countries of the UK (England and Scotland) to establish the global effectiveness of the targets. We then use a within-England hospital analysis to confirm that responses vary by treatment intensity and to control for differences in resources which may accompany targets. We find that targets met their goals of reducing waiting times without diverting activity from other less well monitored aspects of health care and without decreasing patient health on exit from hospital.  相似文献   
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