排序方式: 共有38条查询结果,搜索用时 15 毫秒
21.
Carolin J. Waldner Jurgen Willems Judith Ehmann Felix Gies 《International Journal of Nonprofit & Voluntary Sector Marketing》2020,25(4):e1672
Although many stakeholders perceive face-to-face street fundraising as unpleasant, nonprofit managers encourage it as a way to attract donors. To understand the long-term effects of this fundraising method, we used a mixed-methods experimental design to investigate how face-to-face street fundraising affects organizational reputation and stakeholder support intentions in comparison with letter fundraising. The findings reveal that face-to-face street fundraising has a significant negative influence on the stakeholders' perceptions of an organization. Further, qualitative data show that the negative perception originates primarily from perceived pressure, distrust, and obtrusion, which are triggered by face-to-face street fundraising. Our study thus reveals long-term reputational consequences that nonprofit organizations should consider before deciding on fundraising methods. 相似文献
22.
23.
The modeling of Schumpeterian competition as a process of innovation, imitation and selection was first presented by Nelson/Winter
(1982) in a simulation study and further analyzed in a similar but general analytical formulation by Iwai (1984a, 1984b).
Their results concerning the relations between the combination of the different forces of Schumpeterian competition and market
structure respectively the distributions of profits are interesting, but restricted to competitive markets. Comparing rules
of thumb and satisficing for the Ramp;D decisions the present study analyzes the process of Schumpeterian competition in a
heterogeneous oligopoly. Firstly, the authors find for the Ramp;D-concentration relation results contrary to the traditional
interpretation of Schumpeter. Secondly, Iwai’s (1984a, 1984b) qualitative results hold in this less restrictive modeling. 相似文献
24.
Sponsors increasingly shift from large professional to community‐based properties, as these can deliver an engaged audience and enable them to demonstrate their corporate social responsibility (CSR). This research comprises two studies and shows that community‐based sponsorship may improve CSR image and, in turn, self‐congruity, a key determinant of consumer behavior. Study 1 investigates perceived sponsor–club fit, confirming attitude and corporate positioning similarity as relevant predictors. Importantly, CSR image similarity does not impact fit, suggesting sponsorship opportunities for organizations independent of their initial CSR image. Study 2 shows perceived sponsor CSR image to mediate the relationship between the perceptions of a community‐based property's CSR image and consumers' self‐congruity with the sponsor. While perceived sponsor–club fit and sponsorship awareness moderate the relationship between property and sponsor CSR image, attitudes toward CSR moderate the association between sponsor CSR and self‐congruity. The paper concludes with implications and future research directions. 相似文献
25.
26.
Martin Reimann Oliver Schilke Bernd Weber Carolin Neuhaus Judith Zaichkowsky 《心理学和销售学》2011,28(6):608-637
Although the field of psychology is undergoing an immense shift toward the use of functional magnetic resonance imaging (fMRI), the application of this methodology to consumer research is relatively new. To assist consumer researchers in understanding fMRI, this paper elaborates on the findings of prior fMRI research related to consumer behavior and highlights the features that make fMRI an attractive method for consumer and marketing research. The authors discuss advantages and limitations and illustrate the proposed procedures with an applied study, which investigates loss aversion when buying and selling a common product. Results reveal a significantly stronger activation in the amygdala while consumers estimate selling prices versus buying prices, suggesting that loss aversion is associated with the processing of negative emotion. © 2011 Wiley Periodicals, Inc. 相似文献
27.
Wind farm complexes have grown in popularity as a form of energy tourism, but to date there is a paucity of research that addresses tourist perceptions of wind farms as a form of special interest tourism (i.e. energy tourism). The scope of this study concentrated on determining and statistically profiling domestic tourists’ perceptions of wind farm complexes for energy tourism purposes. As such, this study applies grounded theory as a means of interpreting domestic tourist perceptions of their lived wind farm experiences. By means of a qualitative research design, the researchers discovered that domestic Chinese tourists found their wind farm experiences were typified by interests in sustainability energy, exposure to differing local cultures, the science surrounding wind turbine technology and personal enrichment associated with the sharing of wind farm experiences with family and friends. The primary implication of this study calls for the deployment of collaborative interagency policies which promote wind farming as part of the government's overall sustainable energy platform while also supporting energy tourism as a means of personal enrichment and a form of economic development. 相似文献
28.
Since Germany reformed its federal structure in 2006, federal states have been able to set their own rates of real-estate transfer tax. This limited tax autonomy at state level has resulted in a rate increase to 6.5%, which suggests that a narrow tax base is being exploited for purely fiscal purposes. The weaknesses of the real-estate transfer tax can be eliminated by integrating it into value-added tax. States’ lost revenue can be offset by increasing their share of value-added tax. The resulting horizontal revenue shifts between federal states are an advantage compared with today’s unjust tax burden differences. 相似文献
29.
Baumgartner Kim T. Ernst Carolin A. Fischer Thomas M. 《Journal of Business Ethics》2022,175(2):361-389
Journal of Business Ethics - Corporate reputation is decisive for stakeholders’ supporting or repelling behavior and, therefore, one of firms’ most valuable intangible resources.... 相似文献
30.
Our study analyzes the effect of the capital gains tax on the individual investment decisions of venture capitalists. By doing so, we are able to study the decisions for a sample of 61,558 funding rounds in 32 countries from 2000 to 2012. Our results support the predictions of the theoretical model that higher capital gains tax rates are associated with fewer start‐ups financed and a lower probability of receiving follow‐up funding. However, the results concerning the effect on the probability of success of start‐ups show that a higher tax burden is associated with a higher probability of eventual start‐up success. 相似文献