Hedge fund marketing in an era of regulatory scrutiny

Hedge fund marketing professionals must do a better job of educating the investment industry, regulators included, in an attempt to be sure their voice is heard accurately and loudly through effective thought leadership. When more people understand the role that hedge funds play in an investment portfolio, the cloud of mystery will continue to lift and hedge fund investors will be able to make their own judgment. Hedge fund managers, financial media, investor relations professionals, and others play a key role in this process. Concurrent with this marketing focus, however, the industry must comply with the new requirements of hedge fund regulation and other legal issues. Those who fail to pay heed to the regulators may find themselves in a perilous position.     

Market orientation,marketing capabilities,and firm performance

Drawing on traditional resource‐based theory and its recent dynamic capabilities theory extensions, we examine both the possession of a market orientation and the marketing capabilities through which resources are deployed into the marketplace as drivers of firm performance in a cross‐industry sample. Our findings indicate that market orientation and marketing capabilities are complementary assets that contribute to superior firm performance. We also find that market orientation has a direct effect on firms' return on assets (ROA), and that marketing capabilities directly impact both ROA and perceived firm performance. Copyright © 2009 John Wiley & Sons, Ltd.     

Do family resources matter? Educational attainment during transition in Poland*

We analyse the relationship between family background and children's educational attainment in the 1990s in Poland. If parental poverty affects children's educational prospects, the increase in social inequalities observed in the Polish transition process will be transmitted between generations. We apply an ordered probit model of educational attainment on longitudinal data from the Polish Labour Force Survey. Surprisingly, parents’ income and their labour market status have only a weak impact on children's education. Parents’ schooling, however, is strongly related to children's, and so are household structure, city size, and region of residence. We conclude that, if transmission of inequality takes place between generations, this seems to be primarily caused by the inheritance of human capital rather than by pure wealth effects.     

Get real!: Cultural relevance and resistance to the mediated feminine ideal

As part of a longitudinal study that examines early and late adolescent girls' interpretations of mainstream teen magazines, this research focuses on how the African American audience's interpretive frame enables them to critique and distance themselves from selected aspects of a consumption object with which they regularly engage. The results were drawn from in‐depth interviews with 16 African American girls, ages 13–18, who are regular readers of one of the top three teen titles: Seventeen, YM, or ‘Teen. In this article, consumption is conceptualized not only as purchase, but acceptance of and aspiration to the ideals employed by the beauty industry to sell goods and services, e.g., a thin body type, European‐American facial features, and a preference for a “made‐up” appearance. Conversely, anti‐consumption is rejection, subversion or negotiation of those same ideals, although such critical stances do not preclude voluntary, regular exposure to the texts conveying these ideals. The analysis illustrates the importance of cultural relevance in promoting consumers' aspiration to mediated ideals; in particular, the article explores African American consumers' criticism of Euro‐centric feminine ideals as not real. While White girls actively sought out the magazines' alternate, improved version of reality, African American girls compared the fictional work to their real world experience and not only denied the veracity of the ideal, but preferred their reality to it. As predicted by racial identity theory, most African American girls in this study, particularly older girls, did not defer to the magazines' authority in defining their conception of femininity, which instead was strongly influenced by culture and frequently defined in direct opposition to the mediated ideal. © 2002 John Wiley & Sons, Inc.     

New Public Management

The paper presents an assessment and evaluation of what is termed ‘new public management’ at the end of the 1990s. In order to provide this assessment, new public management is defined in several ways: as a movement, as an academic commentary, and as reformed organizational practice in the public sector. The paper uses the UK health sector to examine some of the assumed relationships between ideology, actions and consequences implied within a broad understanding of new public management. Developments in the UK health sector are used to address assumptions focusing on different aspects of the ideology (private sector practices and markets can increase efficiency in the public sector), actions (introduction of market mechanisms and business-like, practices) and consequences (operational performance, strategic direction, governance and values). Drawing on developments in the UK health sector, an assessment of new public management at the end of the 1990s sees it much diversified and expanded from original conceptions, which are ensuring its contested survival as a movement, as an academic commentary, and as reformed organizational practice in the UK despite a change of government in 1997.     

Collaborating Smartly: The Role of Open Strategy in Absorptive Capacity

Research on open strategy suggests that shared knowledge through collaboration can generate co‐created value. We explore this idea by assessing it as a predictor of absorptive capacity (ACAP) in cross‐sector partnerships in pursuit of social innovation. The findings of our study indicate that aspects of strategic openness, including a shared sense of interdependence toward a mutual goal, are the primary mechanisms that enhance knowledge accretion in cross‐sector partnerships. The data also suggest that formalized organizational mechanisms are more influential for producing ACAP than informal mechanisms.     

Niche width revisited: organizational scope,behavior and performance

Although strategy research typically regards firm scope as a positional characteristic associated with performance differences, we propose that broad contemporary scope also provides insight into the routines that govern firm behavior. To attain broad scope, firms must repeatedly explore outside the boundaries of their current niche. Firms with broad niches therefore operate under a set of routines that repeatedly propel them into new market segments, expanding their niche. These niche expansions, however, involve risky organizational changes, behavior that disadvantages generalists relative to specialists, despite the positional value of broad scope. Empirical analyses of machine tool manufacturers and computer workstation manufacturers support this conjecture: (i) generalists introduce new products at a higher than optimal rate, thereby increasing their exit rates; and (ii) generalists also more frequently launch new models with novel features or targeted at new consumer segments rather than improving only incrementally on existing products, further accelerating their odds of failure. After adjusting for these behavioral differences, broad niche widths reduce exit rates, suggesting that they provide positional advantages. The paper discusses how this phenomenon may help to explain the diversification and multi‐nationality discounts. Copyright © 2006 John Wiley & Sons, Ltd.