Researching the Opportunities and Challenges for Women in Supply Chain

In this editorial, we call attention to the underresearched issue of women in logistics and supply chain management. Despite growing interest in the field and the much recognized gap in talent, women remain underrepresented in the field—and particularly in the senior ranks. We explore some of the reasons offered in existing literature for this deficiency. While progress is noted, much work remains to be carried out. Rigorous research can be instrumental in illuminating the path forward. Possible avenues for research, including an array of research questions, are presented in this call for action.     

Strategies of high performing new and small firms: A reexamination of the niche concept

Entrepreneurs seeking to position new or small firms in industries populated by well established competitors are frequently advised to seek the protection of a market niche. There, shielded by market characteristics which render the niche uninteresting to larger rivals, small firms are urged to compete at the fringe of the market. This article challenges this conventional wisdom, citing industry and firm characteristics which, under certain conditions, create opportunities for successful direct competition by some small or new firms against much larger and established competitors. However, the authors caution that the conditions which created the opportunity may erode in time, rendering the successful challenger vulnerable either to retaliation by the larger firm or challenge from subsequent entrants.Examples of successful direct confrontation by relatively small competitors are drawn from mature, low-tech industries, a rapidly growing high-tech industry and the service sector.     

Overall corporate strategies for new product programs

The strategy an industrial firm elects for its product development program is increasingly viewed as a critical element of the firm's total corporate strategy. New product development and technology bear an integral relationship to an industrial company's strategic direction by helping to define the range of its possibilities [13]. This article reports the results of an empirical study whose purpose was to identify the major types of innovation strategies that firms pursue—strategy scenarios. A second purpose was to assess which strategies yield the best results.     

Significant Issues for the Future of Product Innovation

What's happening in the world of product innovation? What are the tough issues that managers are facing? And what's going to happen in the remaining years of this decade? In this article, several members of the Editorial Board of The Journal of Product Innovation Management offer their ideas about where the important problems lie. This is the fodder for a good round table discussion and through the medium of this journal we'll engage in such a discussion in this and a subsequent issue.     

Estimating risk-return relationships: An analysis of measures

We show that the risk-return paradox can be partly explained by the choice of accounting risk and return measures. Returns computed with equity or assets from End-of-Period (EOP) annual reports produce negative risk-return associations, while measures calculated using Beginning-of-Period (BOP) equity or assets yield more positive relationships. The likelihood of reporting negative relationships using EOP methods is accentuated by dividing samples at median returns. Below-median firms suffer losses and may appear to have lower and more variable returns than above-median firms, simply because of EOP methods. Our results show that mean and variance measures are unstable and risk-return relationships vary inversely the number of firms reporting mean losses.     

Selecting Winning New Product Projects: Using the NewProd System

Separating probable winners from probable losers is the goal of the new product screening task, and Professor Robert G. Cooper has developed a model that does this with remarkable success. In this article, he reviews various approaches to new product screening and then presents the basics of the NewProd model. NewProd now has a history of use in industry that seems to be fulfilling its original research promise. Professor Cooper shows how managers can build their own screening models and outlines how such models can contribute in an important way to better new product selection decisions. Over the years, Professor Cooper has conducted a series of major research projects that have aimed at improvements in the new product process. Their hallmark has been managerial relevance and a sound theoretical foundation. This article, the third that Professor Cooper has published in JPIM , is in the same tradition.