电商推荐商品的网络线索对消费者购买意愿的影响研究

依据消费者网页浏览数据向消费者推荐近似产品已经成为电商提高销售绩效的重要手段。实证研究发现:电商推荐商品所处的网页位置和网络口碑方向均显著正向影响消费者的购买意愿,而推荐商品的网络口碑数量对消费者购买意愿的影响弱显著;产品涉入度在电商平台推荐商品所处的网页位置、网络口碑数量及网络口碑方向对消费者购买意愿的影响中均起到了调节作用。研究结论对电商平台利用大数据对消费者开展有针对性的网络营销具有重要的借鉴意义,电商平台在向消费者推荐产品时,应将优质产品置于网页靠前位置,加强对网络口碑方向和数量的监管,并针对不同产品涉入度设计营销策略。     

Emerging Market Firms' Internationalization: How Do Firms' Inward Activities Affect Their Outward Activities?

Research summary : In this study we examine how an emerging market firm's inward international activities (“inward activities”) are related to its outward international activities (“outward activities”) by focusing on the role of the firm's gain from its inward activities. On the one hand, drawing upon the organizational learning perspective, we propose that a firm's gain from inward activities may facilitate its outward activities through improving its resource fungibility. On the other hand, we draw upon the prospect theory to propose that a firm's gain from inward activities may hinder its outward activities by discouraging the firm's top managers from taking risks that are inherent in outward activities. With detailed data from a sample of manufacturing firms in China, we find empirical support for both lines of arguments . Managerial summary : Are emerging market firms with higher inward gain more likely to engage in outward internationalization activities? We argue that it depends upon how a firm uses its gain from inward activities. If the firm can improve its resource fungibility (particularly organizational resource fungibility) from its inward gain, it is more likely to engage in outward activities. If the firm cannot improve its resource fungiblity, the answer is no. Our findings suggest that for emerging market firms, internationalization is not just a path toward new markets; instead, it reflects how these firms exploit and explore what they have learned from their interactions with foreign firms at home in foreign markets. Therefore, managers must think more strategically on developing (organizational) resource fungibility from their inward activities . Copyright © 2017 John Wiley & Sons, Ltd.     

商业银行发展阶段的空间效应分析

长期以来,传统经济学一直忽略了银行系统的空间效应研究。然而,银行系统的演变发展和空间分布结构不仅是金融结构问题的核心表现,而且在跨地区资金流动日益一体化的趋势下,它必定会导致货币系统的总量特征出现一些新的变化,进而对货币政策运行和整个经济发展产生重要影响。这正是我国这一地区经济发展极不平衡的大国目前所不能回避的一个重要问题。借助于后凯恩斯主义提出的商业银行发展阶段理论,对银行系统的空间效应展开了研究,分别论证了银行空间分布与其信用创造能力、信贷行为和对宏观货币政策影响等方面的关系。     

新企业会计准则对会计教学的影响

2006年2月15日,国家财政部颁布了新企业会计准则,标志着中国会计标准向着国际趋同迈出了一大步,同时对会计人员提出了新的要求,对会计教育带来了一定的影响。     

中国生物质利用政策演变与展望

介绍了中国生物质利用政策的背景:保障能源安全,保护环境,促进经济社会可持续发展。阐述了中国生物质利用政策发展演变的四个阶段:早期的生物质利用政策、能源需求增长下的生物质利用政策、能源安全下的生物质利用政策、全球气候变化下的生物质利用政策。展望了中国生物质利用政策的发展前景和方向:非粮,非耕地,立足国内,并注重保护环境。     

The effects of exports on facility environmental performance: Evidence from a matching approach

This paper employs matching techniques to investigate the effects of facility export status on environmental performance. Using facility-level criteria air emission data in the US manufacturing industry, we find the industry-specific effects of export status on emission intensity, measured by emissions per value of sale. In some industries, there is consistent and robust evidence supporting the superior environmental performance of exporters relative to non-exporters in terms of emission intensity for all criteria air pollutants tracked. In other industries, we find weak evidence that exporters appear to have a higher emission intensity than non-exporters. This industrial heterogeneity in the effects of exporting on the environment is closely related to industrial characteristics including pollution abatement capital expenditure, trade costs, capital intensity and others.     

中国出口中的汇率传递和计价货币

编者按:分散美元过度集中风险要求国际货币体系最终走向多元化,为以中国强大的经济实体为支撑的人民币国际化提供了契机.2009年7月人民币跨境贸易结算试点正式启动,人民币国际化进程提速,对人民币国际化前景的讨论具有更重要的理论和现实意义.香港金管局对人民币问题一向较为重视,在此方面开展了诸多富有开创性的研究工作.     

基于产业集群理论的农业产业化经营对策分析

当前各地农业产业化发展带动了一定规模的产业集聚,但由于存在种种矛盾,集群效应并不明显。为此应充分发挥政府作用,构建产业集群发展平台;依托特色产业和生产基地,打造龙头企业;强化龙头企业与农户的利益连接机制;加强农业产业链上各经营主体的分工协作,形成地方网络;建立健全产业化服务体系,延长农业产业链等,以推动农业产业化的健康发展。     

基于过程模型和资源视角的上海制造业企业信息化影响因素实证研究

文章基于过程模型和资源视角,构建了信息技术价值创造的研究模型,通过对上海398家制造业企业的调查．采用结构方程模型方法对调查数据进行统计分析,揭示了上海制造业企业信息化的价值创造过程,验证了从IT投资到产生价值的路径,证实了政府推动政策、IT基础设施、IT管理等因素对制造业企业信息化的影响。     

城市污泥脱水干化技术分析

城市污泥所含水分性质复杂,有间隙水、毛细水、结合水存在形式。污泥经浓缩、脱水后含固率仍很低,不能自持燃烧。而采用低压、水热预处理和离心式脱水机半干化处理后,可以提高污泥热值,降低运输和贮存成本,同时可以减少燃料和其他物料的消耗,是城市污泥干化可行的技术路线。