Creating common ground: A lesson from the past

Orthodox business ethics, conventional management theory, and a great deal of higher education embody the overriding emphasis accorded to analysis by yesteryear's science. An alternative strategy, exemplified by the war stories told by a Confederate Genral, is more consistent with late 20th century science in general and soft systems methodology in particular.The characteristic way of management that we have taught... is to take a complex system, divide it into parts, and then try to manage each part as well as possible. And if that's done, the system as a whole will behave well, and that's absolutely false because it's possible to improve the performance of each part taken separately and destroy the system at the same time.Russell AckoffDavid R. Acklin is a Fellow at the Center for Dispute Resolution at Willamette University. His primary research interests are in alternative dispute resolution and organization behavior.Jonathan King is Associate Professor of Management at the College of Business at Oregon State University. His primary research interests are in moral philosophy and systems theories. His most important publications are Common Knowledge of the Second Kind and Learning to Solve the Right Problems,Journal of Business Ethics (1989, 1993).     

The virtual takeover: The influence of virtual reality on consumption

Looking to current trends, this paper explores the influence of Virtual Reality (VR) on consumption. Specifically, we focus on the influence that VR has on consumer spending by suggesting that identities created in VR will influence consumption behaviour in the real world. While other forms of technology allow consumers to create alternative identities, we suggest that the unique aspects of VR, bolstered by forthcoming advances, will make identities created in VR relatively more self-important and more salient in real world consumption. We also propose implications for marketing research and practice.     

Common knowledge of the second kind

Although most of us know that human beings cannot and should not be replaced by computers, we have great difficulties saying why this is so. This paradox is largely the result of institutionalizing several fundamental misconceptions as to the nature of both trustworthy objective and moral knowledge. Unless we transcend this paradox, we run the increasing risks of becoming very good at counting without being able to say what is worth counting and why. The degree to which this is occurring is the degree to which the computer revolution is already over — and the degree to which we human beings have lost.I think that Aristotle was profoundly right in holding that ethics is concerned with how to live and with human happiness, and also profoundly right in holding that this sort of knowledge (practical knowledge) is different from theoretical knowledge. A view of knowledge that acknowledges that the sphere of knowledge is wider than the sphere of science seems to me to be a cultural necessity if we are to arrive at a sane and human view of ourselves or of science. (Hilary Putnam, Meaning and the Moral Sciences, 1981) David A. Bella is Professor of Civil Engineering at the College of Engineering at Oregon State University. He received his B.S. in Civil Engineering from Virginia Military Institute (1961), his M.S. and his Ph.D. in Environmental Engineering from New York University. His primary research interest is in the philosophy and sociology of technology, technological impact assessment, and moral philosophy. His most important publications are Engineering and Erosion of Trust and Organizations and Systemic Distortion of Information, Journal of Professional Issues in Engineering (1987), and Strategic Defense: Catastrophic Loss of Control, Journal of Peace Research (1989). Jonathan B. King is Associate Professor of Management at the College of Business at Oregon State University. He received his B.A. in philosophy from Antioch College (1965) and his M.B.A. in Finance (1975) and Ph.D. in Business, Government and Society (1980) from the University of Washington. His primary research interests are in the areas of moral philosophy, the philosophy of science, and critical thinking. His most important publications are The Three Face of Thinking, Journal of Higher Education (1986), Prisoner's Paradoxes, Journal of Business Ethics (1988), and Confronting Chaos, Journal of Business Ethics (1989).     

Employment,ownership, and Survival in microbusiness: A study of New retail and service establishments

This investigation provides new data and commentary on several neglected topics: employment contributions of microbusinesses, characteristics of the selfemployed, business survival rates, and psychological and social aspects of new business ownership. A survey and archival analysis of 413 retail and service establisments that began operation in 1985 is reported. The modal staff size of these establishments was three persons; 28% had no employees. Women, young people, and Latinos were among the larger groups of employees, although employment patterns varied according to size and type of business. The typical owner was male, white, in his 30s or 40s, and relatively inexperienced in business. Fifty-nine percent of the establishments survived two years; survival was associated with corporate ownership, with the owners' reliance on the business for a livelihood, and with their prior employment experience.     

Potential of woody biomass production for motivating widespread natural resource management under climate change

In this study we assessed the potential of woody biomass (short-rotation Mallee Eucalypts) for renewable energy generation as an economically viable way of motivating widespread natural resource management under climate change in the 11.9 million ha Lower Murray agricultural region in southern Australia. The spatial distribution of productivity of agricultural crops and pasture, and biomass was modelled. Average annual economic returns were calculated under historical mean (baseline) climate and three climate change scenarios. Economically viable areas of biomass production were identified where the profitability of biomass is greater than the profitability of agriculture under each scenario for three factory gate biomass prices. The benefits of biomass production for dryland salinisation, wind erosion, and carbon emissions reduction through biomass-based renewable energy production were also modelled. Depending on climate scenario, at the median price assessed ($40/tonne) biomass production can generate $51.4–$88 M in annual net economic returns, address 41,226–165,577 ha at high risk of dryland salinisation and 228,000–1.4 million ha at high risk of wind erosion, and mitigate 10.4–12 million tonnes of carbon (CO₂^−e) emissions annually. Economically viable areas for biomass production expanded under climatic warming and drying especially in more marginal agricultural land. Under the baseline, the area at high risk of dryland salinisation was more than double that at high risk of wind erosion. However, under climatic warming and drying the relative importance of these two natural resource management objectives switched with the area at high risk of wind erosion becoming much larger. As biomass production can achieve multiple natural resource management objectives, it may provide a land use policy option that is adaptable to changing priorities and economically resilient given climatic uncertainties. For such a significant and enduring land use change policy it is prudent to assess both the economic and environmental potential under climate change.     

Tools-Я-us

Our methods of inquiry predetermine most of what we are able to know. While our modes of understanding ought to correspond to the complexities confronting us in our modern technological society, they do not. Soft systems methodology helps us focus on what is problematic and how it can be approached — and offers direction to exert moral control over our tools and technologies.

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The Impact of Organizational Form on Producer Contracting Decisions

A variable that has not yet been considered in the contracting literature is the impact of agribusiness organizational form on the producer's contracting decision. Contracts with cooperatives are more complicated decisions for producers than a standard marketing contract with noncooperatives because of the requisite membership capital investment in the firm. Contracting with cooperatives requires producers to make a dual supply and investment decision. Individual membership equity holdings in all agricultural cooperatives are increasing, but they are generally most substantial in the value-added, new-generation cooperatives. Portfolio theory is used to analyze the producer's decision to contract with three alternatively structured value-added processing organizations in an uncertain environment: a traditional cooperative, a new-generation cooperative and an investor-oriented firm. In the cooperative cases, the contract requires both supply and equity investment.     

Evaluating food retailing efficiency: the role of information technology

Information and internet-based technologies have fostered new supply chain initiatives in food retailing but little research has evaluated performance and efficiency impacts. A distance function based on three key performance measures for food retailers is used to evaluate store performance and efficiency. The effects of store format, membership in a chain, unionization, and the adoption of a variety of information technologies. Supply chain technologies are groups into three general categories including data sharing technologies, decision sharing technologies, and technologies that support product assortment, pricing, and merchandising decisions.      

Taut plans, repressed inflation and the supply of effort in centrally planned economies

Conclusions In this paper we have developed a macroeconomic model of a centrally planned economy. In such an economy the use of taut plants to elicit greater supplies of effort from the work force is hampered by the inflationary pressures unleashed by the plan. Consequently the planners cannot, in general, optimize both the supply of effort and the supply of labour but rather must trade off one against the other.Planners may be able to alleviate inflationary pressures if they can impose wage discipline on enterprises or if they are willing to reduce investment. Both of these policies, however, have costs attached to them. Severe credit rationing designed to prevent upward wage drift may in fact reduce the output of enterprises by creating financial bottlenecks. Moreover, while upward wage drift does cause repressed inflation it may also be a way of moving workers from less efficient firms to more efficient ones and thus be useful in an allocational sense. Reductions in the volume of investment also represent a cost to planners since higher current output can be obtained only by sacrificing future output.We have also shown that the key mechanism driving our model, the link between disequilibrium in the market for consumer goods either at the micro-level or in the aggregate does exist. In our sample of East European countries there is a significant inverse relationship between deviations from the normal level of savings and deviations from the trend rate of growth of labour productivity, reflecting, we believe, fluctuations in the supply of effort by households.We are indebted to Zdenek Drabek, Michael Keren, Janos Kornai and J. Michael Montias for helpful comments. We also appreciate comments from the participants in the Ninth International Conference Models and Forecasts '85, Bratislava, Czechoslovakia, as well as from anonymous referees. Any errors and all opinions are, of course, entirely our responsibility.The research underlying this paper was supported by National Science Foundation Grant INT76-21084 and by funding from the National Council for Soviet and East European Research.