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921.
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This study uses the Wine Self-Confidence Scale (WSCS) with a sample of 297 customers of ABC Fine Wine and Spirits, a Florida-based retailer, to examine aspects of self-confidence in wine purchasing. The results indicate that two knowledge-based self-confidence factors (information knowledge and persuasion knowledge) were predominant for these consumers. The study showed strong support for the WSCS, which was developed as a measure of self-confidence in wine buying by Olsen, Thompson, and Clarke (2003) and how these relate to reliance on personal experience. 相似文献
923.
Which Characteristics Predict the Survival of Insolvent Firms? An SME Reorganization Prediction Model 下载免费PDF全文
David Pascual‐Ezama 《Journal of Small Business Management》2015,53(2):340-354
The negative impact of insolvency, especially in small and medium enterprises, informs the objective of this paper: to study the characteristics of bankrupt firms to achieve a preventive diagnosis for reorganization by means of artificial intelligence (AI) methodologies such as rough set and PART methods. The AI models obtained show not only the key variables to predict insolvency, but also their relations and the critical values. Using only five firm characteristics (sector, size, number of shareholdings, return on assets, and cash ratio), our model could reduce delays and costs, since it is able to predict which firms will undergo reorganization or liquidation before the legal procedure. 相似文献
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926.
Due in part to a growing realization of the importance of the role that retailing plays in the marketing channel, and to the increasing numbers of college graduates being employed by retailers, growing attention is being placed on business students' ethical perceptions of retailing practices. This study continues this focus by examining the ethical perceptions of collegiate business students attending two different universities which likely represent two different microcultures — conservative evangelical Protestant and secular.The results suggest that ethical perceptions may vary between the students attending two universities which likely represent differing microcultures. The students attending the conservative evangelical Protestant university appear to possess ethical perceptions which are significantly more ethical than those of students attending the public university. Evidence was observed, therefore, which suggests that ethical perceptions may vary across students from differing microcultures.Dr. David J. Burns is Associate Professor of Marketing at Youngstown State University. His research has appeared in a number of journals. His research interests include business ethics, retail location, and the adoption of new products.Mr. Jeffrey K. Fawcett is an Assistant Professor of Marketing at Cedarville College, Cedarville, Ohio where he has taught since 1987. He is currently working toward his DBA. His research interests include business ethics, and the marketing of services and not for profit organizations.Dr. John M. Lanasa is Associate Professor of Marketing at the A. J. Palumbo School of Business Administration, Duquesne University and a member of the Biard Center for Leadership and Ethics. Dr. Lanasa has numerous publications and his research interests include business ethics and sales training. 相似文献
927.
This paper first introduces the purposes and processesof the Marketing Science Institute's Workshop on Interfunctional Interfaces: The Management of Corporate Fault Zones. The motivatingissues of value migration and market orientation are considerednext followed by discussion of marketing's paradigm shift. Thelast half of the paper deals with several management problemsand research issues which were identified during the workshop.Hopefully, these questions and research needs will help to acceleratedevelopment of research into these interface issues. 相似文献
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Joel H. Steckel Kim P. Corfman David J. Curry Sunil Gupta James Shanteau 《Marketing Letters》1991,2(3):231-240
This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on
group choice models in marketing and consumer research. We draw some generalizations about which models work well when and
use those generalizations to provide guidelines for future research. 相似文献
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