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61.
62.
The present article examines the predictive ability of gender identity congruity in explaining women's responses to advertising appeals. The contributions of the article are twofold: (1) to demonstrate whether advertisements that are congruent with female consumers' gender identities elicit strong positive responses and (2) to identify the factors that moderate/mediate the impact of gender identity congruity on consumer responses to advertisements. The research findings provide evidence of the ability of gender identity congruity to elicit positive responses to advertising appeals. The relationship between gender identity congruity and responses to the advertisement is mediated by advertising involvement. The moderating roles of national culture, physical concern, and physical view are also supported. Overall, the congruity theory provides a powerful framework to examine consumer responses to gender portrayals in advertising. ©2009 Wiley Periodicals, Inc. 相似文献
63.
Douglas Ready 《Business Strategy Review》2009,20(2):4-7
It is difficult to attract and keep top talent, acknowledges Douglas Ready , but he believes that your company's culture and climate are key to creating a system that works. 相似文献
64.
Douglas V. Orr 《Feminist Economics》2013,19(1):121-126
The paper by Gudeman and Gudeman on the nature of computer-mediated-communication (CMC) is a valuable contribution. This comment argues that they neglected one important aspect affecting CMC, namely ideology, and suggests that the ''Debating Markets'' exchange had long-term negative impacts on Femecon. 相似文献
65.
Gerald Patrick O’Driscoll Jr Douglas B. Rasmussen 《The Review of Austrian Economics》2012,25(3):255-262
Joseph Schumpeter, a careful reader of Hayek, categorized Hayek??s theory of economic cycles as non-monetary. Almost every other source, including Hayek himself, categorized the theory as monetary. The issue turns on the concept of causality being used. The question of what causality concept to apply to complex phenomena has substantive implications for economic theory. A simple concept of causality, appropriate to the study of some physical phenomena, will mislead when applied to complex phenomena. We provide examples of errors in analysis that follow from the wrong choice of a causal paradigm. 相似文献
66.
Douglas Haines Ph.D. 《Journal of Business Logistics》2010,31(2):111-128
Some strategies for mitigating ordering inefficiencies in supply chains advise sharing information among decision‐makers. However, there has been little consideration of how individual perceptions intervene in the use of available information in decision‐making processes. This article reports the results of an experiment in which participants were instructed to minimize inventory holding and backlog costs for their supply chains as a whole. The analysis suggests that additional information affects supply chain inventory management costs only when rational decision‐making processes are followed. Decreased costs are observed when rational decision‐making is applied with backlog information. In contrast, increased costs are observed when consumer demand information is available. 相似文献
67.
Life insurance settlements, or life settlements, are life insurance policies owned by investor-beneficiaries on the lives
of unrelated individuals. With life settlements, investors make substantial payments to the insured individuals upon purchasing
such policies, pay any remaining premiums, and collect the death benefits upon the demise of the insured individuals. Transactions
involving life settlements seem poised to become a major source of profits for investment banks, comparable in dollar amount
to subprime mortgages. With life settlements, the insured individuals suffer no immediate harm, and the sale of a policy an
individual owns is permissible under current law. Nevertheless, moral questions can be posed about the social values expressed
by these practices, the effect of these practices on the virtue of charity, and the overall loss of social utility that will
result from life settlements. We consider life settlements from utilitarian and libertarian perspectives, and then consider
the effects of life settlements on social values and on individual character. On balance, we favor legislative changes in
insurance and tax laws to discourage life settlements, and argue that certain forms of life settlements should be banned outright. 相似文献
68.
Over the past decade, numerous calls have been made within the international business literature for a broader conceptualization and measurement of non-geographic forms distance amongst countries. One promising response to this call has been a set of psychic distance stimuli scales put forward by Dow, D., & Karunaratna, A. (2006). Developing a multidimensional instrument to measure psychic distance stimuli. Journal of International Business Studies, 37(5), 575–577. However, to date, these new scales have only been tested in one very limited setting – predicting bi-lateral trade flows. This paper extends the generalizability of the Dow and Karunaratna scales by testing their criterion-related validity with respect to three specific foreign direct investment (FDI) issues: predicting market selection, entry mode choice and performance. The results indicate that the Dow and Karunaratna scales are significantly stronger predictors of market selection and FDI performance than the traditional Kogut and Singh index; and that researchers should go beyond using national cultural distance as their sole measure of distance amongst countries. The results for predicting entry mode choice are more ambiguous; however, the authors argue that the ambiguity may reflect the inadequacies of the classic TCE-based approach to predicting entry mode, rather than shortcomings in the measurement of the distance construct. 相似文献
69.
Douglas A. Schuler 《International Trade Journal》2013,27(3):353-377
This article reviews the North American Free Trade Agreement (NAFTA) and its provisions on environmental protection. It describes how NAFTA followed from previous international environmental and trade arrangements. NAFTA's environmental provision adopts the position that economic growth will promote environmental protection and that enforcement is best accomplished through diplomatic means rather than through trade sanctions. The major importance of NAFTA's treatment of the environment is the precedent it sets to include environmental issues into future trade treaties. 相似文献
70.
This paper reviews conceptualizations of nodal functions and presents a methodology for identifying and measuring the tourism functions of specific places with reference to place competitiveness. The methodology, which combines measures of length of stay and purpose of visit, is illustrated by a survey-based comparative analysis of ferry passengers traveling between two tourist nodes in New Zealand: Wellington and Picton. The results show distinctive differences between the two places in terms of their multiple functions expressed as origins, gateways, stopovers and destinations. Opportunities for modifying functions appear to be greatest amongst international travelers. 相似文献