A theory of foreign investment: Possibility,modes and timing

This paper analyzes the possibility, modes and timing of foreign investment and it is shown that all these are simultaneously determined. The determining variables are differential efficiency and variable cost of operation, together with export and technology transfer costs, as well as costs/benefits which are generally associated with differences in production environment originating from both home and/or host countries. The modes considered are: Foreign Direct Investment and Joint Venture, although the method could be generalized to take into account other modes.     

The effects of product knowledge on the evaluation of warranteed brands

This study explores the effects of consumer knowledge on respondents' evaluations of both known and unknown brands that include either a 2-year or a 20-year warranty. Both experts and nonexperts evaluated warranty as more important than brand name in their product quality decision. Warranty length was positively correlated with product quality perceptions for both known and unknown brands. With the unknown brand, nonexperts perceived significant improvement in product quality when the warranty length was increased from 2 to 20 years. For the known brand, nonexperts perceived little difference in quality for the two warranty lengths. Experts indicated no significant differences in perceived quality, given the four brand/warranty-length conditions. The results indicate that warranty length is most heavily weighted as a cue to product quality when consumers are not highly knowledgeable, and the brand name is not well known. © 1996 John Wiley & Sons, Inc.     

Investigation of the Effects of Disclosure Statements in Rental Car Advertisements

State attorneys general recently proposed mandatory disclosures for rental car advertising. This study investigates the effects of alternate disclosure statements on consumers' beliefs. The results suggest that a shorter disclosure statement may be as effective as the one proposed.     

Quantity Surcharges on Groceries

A quantity surcharge exists when the unit cost of a given brand is higher for a large package than for a small one. This paper examines some product and household characteristics that influence observed quantity surcharging practices. Results indicate that the propensity to buy a large package of a product is positively influenced by the extent of a household's usage of that product, procurement cost, and carrying capacity and is negatively influenced by the propensity to price search. A retailer's decision to levy a quantity surcharge is, in turn, influenced by demand for the product, the propensity to buy large packages, and to some extent the product's carrying cost.     

Utility Averaging Policies—Impact on Consumer's Energy Usage

Average Monthly Payment (AMP) plan is a utility policy designed to assist consumers in need such as low income and elderly. This study examines whether this utility policy is an advantage to these target customers. Results indicate that, with a muted price signal, the AMP plan produces an effect contrary to the objective of assisting low and fixed income consumers. Further, the study indicates consumers on the AMP plan consume more energy and the AMP plan does not appear to support energy conservation and efficiency.