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991.
Winer Russell Deighton John Gupta Sunil Johnson Eric Mellers Barbara Morwitz Vicki O'Guinn Thomas Rangaswamy Arvind Sawyer Alan 《Marketing Letters》1997,8(3):287-296
In the last several years, the increased diffusion of computer andtelecommunications technologies in businesses and homes has produced newways for organizations to connect with their customers. These computermediated environments (CMEs) such as the World Wide Web raise new researchquestions. In this paper, we examine the potential research issuesassociated with CMEs in five areas: (1) decision processes, (2) advertisingand communications, (3) brand choice, (4) brand communities, and (5)pricing. 相似文献
992.
Extant theoretical models suggest that greater consumer loyalty increases a firm’s market power and leads to higher prices
and fewer price promotions (Klemperer, Quarterly Journal of Economics 102(2):375–394, 1987a, Economic Journal 97(0):99–177, 1987b, Review of Economic Studies 62(4):515–539, 1995; Padilla, Journal of Economic Theory 67(2):520–530, 1995). However, in some markets large, national brands that are able to generate more consumer loyalty than
their rivals offer lower prices and promote more frequently. In this paper, we develop a two-period game-theoretic, asymmetric
duopoly model in which firms differ in their ability to retain repeat, loyal buyers. In this market, we demonstrate that it
is optimal for a firm that generates more loyalty to offer a lower average price and promote more frequently than a weaker
competitor. Numerical analysis of a more general infinite period version of this asymmetric model leads to three additional
results. First, we show that there is an inverted-U relationship between a weak firm’s ability to attract repeat, loyal consumers
and strong firm profits. Second, we show that the relative ability of firms to attract repeat buyers affects whether serial
and contemporaneous price correlations are positive or negative. Finally, we highlight the effect of dynamics on firms’ expected
prices and profits.
相似文献
Nanda KumarEmail: |
993.
Trade liberalization and the allocation of labor between households and markets in a poor country 总被引:1,自引:0,他引:1
We consider the relationship between relative price changes and the allocation of labor between households and the formal wage labor market in the context of Vietnam's liberalization of its rice trade in the 1990s. Many individuals in poor economies work within their own household rather than in formal labor markets. We find that larger rice price increases in a community are associated with declines in hours adults devote to work within the household and increases in time spent in the wage labor market. We also observe increased specialization in household economic activities accompanying these shifts in hours towards wage work. Our results are consistent with the idea that a growth in the extent of the market shifts production and labor from households to markets during development, thereby inducing gains from specialization. Thus, the reallocation of labor between households and markets in response to a trade liberalization might be an important component in understanding the link between trade and growth in very poor economies, currently the focus of the Doha WTO negotiation round. 相似文献
994.
The conventional wisdom is that the rising productivity in the U.S. manufacturing sector in the 1980s has been driven by the apparently pervasive downsizing over this period. Aggregate evidence clearly shows falling employment accompanying the rise in productivity. In this paper, we examine the microeconomic evidence using the plant level data from the Longitudinal Research Database (LRD). In contrast to the conventional wisdom, we find that plants that increased employment as well as productivity contribute almost as much to overall productivity growth in the 1980s as the plants that increased productivity at the expense of employment. Further, there are striking differences by sector (defined by industry, size, region, wages, and ownership type) in the allocation of plants in terms of whether they upsize or downsize and whether they increase or decrease productivity. Nevertheless, in spite of the striking differences across sectors defined in a variety of ways, most of the variance of productivity and employment growth is accounted for by idiosyncratic factors. 相似文献
995.
Eric D. Olson Susan W. Arendt E. FitzPatrick Sonya Hauser Alice Jo Rainville Beth Rice 《非赢利和公共部门市场学杂志》2020,32(5):465-487
ABSTRACT The aim of this research was to determine the mechanisms/channels used for marketing the Summer Food Service Program (SFSP), a federal program that provides free, nutritious meals to children during the summer months. This study utilized a multiple-site, exploratory case study design of 16 sites from seven states and Washington, DC. Data were gathered using various methods: conducting structured interviews with SFSP administrators, administering a short survey about the SFSP, and researchers’ observations of mealtime and marketing displays. Utilizing the Process Model for Customer Journey and Experience coding framework, we examined 107 marketing elements of SFSP on the basis of type of promotional mix, purchase phases, and interaction of consumer experience touch point types. Findings suggest SFSPs primarily use paid advertising and public relations as preferred marketing mix channels of SFSPs. Furthermore, findings suggest that SFSPs utilize a variety of promotional mix elements in the preconsumption and consumption phases of the customer journey but not in the postconsumption phase. Findings also revealed SFSP operators favor brand-owned and partner-owned customer touch points in the customer journey. 相似文献
996.
This article examines an extension of the decompositional, conjoint, or stated-preference approach to model group decisions. In the conventional approach, only one member is chosen to be the group's representative and provide answers for the group as a whole. In this study, all group members are brought together and asked to jointly complete a conjoint preference experiment. The hypothesis is tested that this joint group approach predicts group behavior better than the conventional approach with representatives. The paper presents the estimated part-worth utilities of the group model and compares preference structures of individual group members and groups. Finally, group preference models are tested to determine whether they outperform representative-based preference models in terms of the ability to correctly predict the group preferences for new alternatives. These analyses are performed in the context of residential preferences of co-ops, which are groups of young people, usually not partners, who live together in owner-occupied houses. 相似文献
997.
Interaction effects in software piracy 总被引:2,自引:0,他引:2
Eric Kin-wai Lau 《Business ethics (Oxford, England)》2007,16(1):34-47
The paper presents an exploratory attempt to analyse self-reported leniency toward software piracy systematically, using an approach based on empirical factors, rather than ethical factors. The empirical factors studied were: (i) social acceptance of software piracy; (ii) the cost of original software; (iii) urgency of the subject's need for software; (iv) availability of original software; (v) knowledge of computer software copyright law; (vi) gender; (vii) monthly household income; and (viii) education level. It provides new insights to software companies and government officials who are developing programmes to promote the concept of anti-piracy among software consumers. This is also the first exploratory research to study the interaction effects among factors influencing the reported leniency towards software piracy, at the individual level. 相似文献
998.
999.
An exploratory look at supermarket shopping paths 总被引:1,自引:0,他引:1
Jeffrey S. Larson Eric T. Bradlow Peter S. Fader 《International Journal of Research in Marketing》2005,22(4):395-414
We present analyses of an extraordinary new dataset that reveals the path taken by individual shoppers in an actual grocery store, as provided by RFID (radio frequency identification) tags located on their shopping carts. The analysis is performed using a multivariate clustering algorithm not yet seen in the marketing literature that is able to handle data sets with unique (and numerous) spatial constraints. This allows us to take into account physical impediments (such as the location of aisles and other inaccessible areas of the store) to ensure that we only report feasible centroid paths. We also recognize that time spent in the store plays an important role, leading to different cluster configurations for short, medium, and long trips. The resulting three sets of clusters identify a total of 14 “canonical path types” that are typical of grocery store travel, and we carefully describe (and cross-validate) each set of clusters. These results dispel certain myths about shopper travel behavior that common intuition perpetuates, including behavior related to aisles, end-cap displays, and the “racetrack.” We briefly relate these results to previous research (using much more limited datasets) covering travel behavior in retail stores and other related settings. 相似文献
1000.
A study involving over 200 senior managers demonstrates that overall firm performance is strongly influenced by how well a firm's business strategy is matched to its organizational structure and the behavioral norms of its employees. The authors identify a taxonomy comprised of four different combinations of structure/behavior types, which they label as: Management Dominant, Customer-Centric Innovators, Customer-Centric Cost Controllers, and Middle Ground. These alternative structure/behavior types are then matched with specific business strategies (i.e., Prospectors, Analyzers, Low Cost Defenders, Differentiated Defenders) in order to identify which combination(s) of structures and behaviors best serve to facilitate the process of implementing a specific strategy. 相似文献