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排序方式: 共有110条查询结果,搜索用时 46 毫秒
31.
David Martin-Consuegra Arturo Molina Agueda Esteban 《Journal of Financial Services Marketing》2006,10(4):98-108
The nature of banking activities is based on the relationship with the customer in as much as this activity implies direct contact. In this paper, some fundamental questions for the development of relationship marketing activities within the financial firms will be analysed. In particular, this paper intends to demonstrate that it is possible to divide up the market into different types of consumers according to the customers' perspective on relational benefits. This paper bases itself on the perception and evaluation of relational benefits by the customer: with this objective in mind, an empirical study was carried out in various financial firms. This study contrasted the evaluation given by each customer to the different relational benefits. 相似文献
32.
Elasticity of substitution was introduced into economics duringthe early 1930s. It was discovered independently by Hicks inThe Theory of Wages and by Joan Robinson in The Economics ofImperfect Competition, and then was the centre of a polemicinvolving Kahn and Sraffa, among others. The debate focusedon imperfect competition and capital-theoretical issues. Someelements of the 1950s and 1960s capital theory controversy,such as the idea of capital as a Giffen good or the difficultiesof measuring capital, were already discussed at this early stage. 相似文献
33.
J. A. Molina 《Journal of Agricultural Economics》1994,45(2):252-258
This paper provides an analysis of food demand in Spain for the period 1964–1989 estimating the Almost Ideal Demand System (AIDS) with annual time-series of food expenditures divided into six categories. A dynamic version of the model incorporating habit effects captures the behaviour of the Spanish food consumer over the period investigated. The theoretical hypotheses of homogeneity and symmetry are rejected, but the model provides plausible expenditure and price elasticities. 相似文献
34.
A bstract . In this article we present evidence about the factors that determine four gradual decisions on the part of adolescents to attempt suicide. To that end, we estimate a series of binary choice models by using data drawn from the U.S. National Youth Risk Behavior Surveys corresponding to 1991, 1993, 1995, and 1997. Our results show that the decisions to attempt suicide are motivated by both demographic and psychosocial variables, such as gender, age, ethnicity, education failure, possession of a gun, habitual participation in sporting activities, individual weight perception, and taking pills or provoking vomiting to lose weight. Moreover, we also find that a significant degree of influence is exerted by another group of factors, such as the consumption of drugs, sexual relationships, and, finally, pregnancy. 相似文献
35.
María D. Lpez‐Gamero Jos F. Molina‐Azorín Enrique Claver‐Cortes 《International Journal of Tourism Research》2011,13(2):141-163
The examination of the possible direct link between environmental protection and firm performance has generally produced mixed results. This paper contributes to the literature by considering the antecedents of hotel managers' environmental attitudes to check whether perceptions of the external and internal factors are behind the adoption of a proactive environmental management. The study also tests whether or not the resource‐based view of the hotel mediates the positive relationships of proactive environmental management and improved environmental performance with competitive advantage and financial performance. This contribution is original because this study develops a comprehensive whole picture of this path process, which has previously only been partially discussed in the literature. Copyright © 2010 John Wiley & Sons, Ltd. 相似文献
36.
This paper provides a review of 176 papers on wine tourism published between 1995–2014, highlighting research fields, wine regions studied, theory and methodologies used, journals and authors publishing wine tourism research. This paper aims to provide a reference guide for future researchers through a systematic review of wine tourism research over 20 years. The study contributes to the existing literature reviews of wine tourism and consequently, identifies key gaps for further study. Wine production and wine tourism have very different business foci within wineries. However, the findings reveal the importance of strengthening the synergies between wine production and tourism to be successful. In addition, findings revealed different research agendas between New World and Old World wine countries, where the former has a focus on wine tourism while the later on wine production. There has been an increase in theory building which highlights the complexity of the wine tourism experience. Based on this review, the wine tourism research framework developed by Carlsen (2004) has been extended to include two themes: regional development and the experiential wine tourist. The results reveal relevant findings for academics, winemakers and tourism managers regarding the background and future trends of wine tourism. 相似文献
37.
This article focuses on the study of the main factors attracting visitors, not only new ones, to wineries, and also on how to keep these customers loyal. This research fills a gap in wine tourism literature, taking into account the differences between brand image and destination image as antecedents of brand equity in wine tourism destinations. The empirical analysis has been carried out with two Spanish denominations of origin, Rioja and Navarra, selected by Nielsen’s market share. Particularly, this study draws from a survey of 232 visitors who visited the wineries during the autumn of 2010. The development of a model of wine tourism destination brand equity provides empirical support in order to evaluate the influence of destination image and brand image on brand equity. Before testing the hypotheses, the measuring instrument was evaluated by means of partial least squares regression. A multi-group analysis was carried out to determine the main differences between these two denominations of origin. The paper hereby recommends the creation of alliances among wine companies and tourism industry (hotels, restaurants, active tourism companies, spa resorts, and so on) to succeed in their own businesses. Finally, limitations are outlined to encourage further research. 相似文献
38.
Arturo Molina Víctor J. Martín Jesús Santos Evangelina Aranda 《International Journal of Consumer Studies》2009,33(4):477-485
The purpose of this paper is to investigate the effects of consumer service on loyalty in retail establishments. Based on a theoretical discussion regarding the relationship between waiting time, product quality, store atmosphere and loyalty, an empirical research was conducted to test the proposed relationships. Multiple‐item indicators from previous studies were used to measure the constructs. Results from the study provide empirical support, suggesting that consumer service through three dimensions influences loyalty. Research results suggest that consumer service in retail establishments can be viewed as a threshold factor in order to maintain satisfied and loyal customers. Additionally, managers should consider that loyalty depends on waiting time, product quality and store atmosphere. The present study provides useful information on the relationship between consumer service and loyalty in retailing. 相似文献
39.
Alcohol demand among young people in Spain: an addictive QUAIDS 总被引:1,自引:0,他引:1
This paper analyzes the demand for alcoholic beverages among young people in Spain. To that end, we develop a theoretical
model which combines elements from the Theory of Two-Stage Budgeting and the Theory of Addiction, with this being empirically
translated into a Quadratic Almost Ideal Demand System (QUAIDS) in which the particular characteristics of young people are
introduced by Price Scaling (PS) techniques. We then estimate this specification by using data drawn from the Spanish National
Survey on Drug Use in the School Population (2000) and the Spanish National Household Survey (2000). Given that wine, beer
and spirits all have normal demands, our results suggest that a tax increase imposed with the intention of reducing alcohol
consumption would appear to be efficient.
This paper was partially written while Ana Isabel Gil was a Visiting Researcher at the London School of Economics and Political
Science, to which she would like to express her gratitude for the hospitality and facilities provided. An earlier version
of this paper has been presented at the Spanish Economic Analysis Meeting-2003 (Sevilla, Spain) with all the comments made
by the participants being appreciated. Finally, the authors would like to express their thanks for the financial support provided
by the Spanish Ministry of Education-CICYT and the European Commission (Project 2FD97-2057). The usual disclaimer applies. 相似文献
40.
Alfonso II Molina 《Technology Analysis & Strategic Management》1992,4(3):299-309
A major recent development in European IT policy is the emergence of largescale, application-driven programmes largetted towards strategic techonological capabilities. This paper looks at one of these programmes (the Open Microprocessor Systems Invitative |OMI|), focusing particularly on the meaning and implement of the strategic concept of 'application-driven'. The analysis makes use of the 'sociotechnical constituency' approach. which contrasts two extreme models of integrating creation, production and diffusion in technological process, namely, a linear-sequential model and a circular-bidirectional model. It argues that the strategy of the OMI is following the second approach. 相似文献