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181.
182.
A Survey of Managers’ Perceptions of Corporate Ethics and Social Responsibility and Actions that may Affect Companies’ Success 总被引:1,自引:1,他引:1
This exploratory study examines how managers and professionals regard the ethical and social responsibility reputations of
60 well-known Australian and International companies, and how this in turn influences their attitudes and behaviour towards
these organisations. More than 350 MBA, other postgraduate business students, and participants in Australian Institute of
Management (Western Australia) management education programmes were surveyed to evaluate how ethical and socially responsible
they believed the 60 organisations to be. The survey sought to determine what these participants considered ‘ethical’ and
‘socially responsible’ behaviour in organisations to be. The survey also examined how the participants’ beliefs influenced
their attitudes and intended behaviours towards these organisations. The results of this survey indicate that many managers
and professionals have clear views about the ethical and social responsibility reputations of companies. This affects their
attitudes towards these organisations which in turn has an impact on their intended behaviour towards them. These findings
support the view in other research studies that well-educated managers and professionals are, to some extent, taking into
account the ethical and social responsibility reputations of companies when deciding whether to work for them, use their services
or buy shares in their companies. 相似文献
183.
The term relationship marketing has been used to describe a wide range of marketing tactics. In this article, three dimensions that may be used to categorize these tactics are identified: personalization, individualization, and continuity. Research is presented demonstrating that the effectiveness of each type of tactic is influenced by buyer involvement in the product category, although the nature of this influence differs by country and gender. This suggests that managers contemplating relationship marketing programs should consider buyer involvement levels, and that researchers studying relationship marketing effectiveness should control for this variable. © 1998 John Wiley & Sons, Inc. 相似文献